Critical Marketing Studies
Three Volume Set
Edited by:
- Mark Tadajewski - York University, UK, Durham University, UK
- Pauline Maclaran - Royal Holloway, University of London, UK
Series:
SAGE Library in Marketing
SAGE Library in Marketing
May 2009 | 1 264 pages | SAGE Publications Ltd
This major reference collection, Critical Marketing Studies, directs its attention to highlighting how marketing as academic discipline and practical endeavour have developed and continue to change. As a practical exercise, marketing is concerned with meeting and satisfying customer needs, provided, that is, such an exercise would benefit the organisation and its stakeholders. Much more than that, marketing has become a highly influential activity in social, political and economic arenas. Consequently, it is now an appropriate time to call attention to marketing theory and practice, revealing those background assumptions that pervade the discipline and the effects of marketing as a societal practice.
Volume I provides the basis from which more critical marketing studies can be introduced and focuses on the 'broadening of marketing' from its initial focus on business and market exchange, towards the promotion of social and societal wellbeing. Volume II offers contemporary criticism of marketing and consumption, specifically how marketing and advertising allegedly contribute to the production and stimulation of consumer needs, wants and desires. Volume III takes the concerns and issues outlined in the previous two volumes one step further, highlighting how marketing practice and the 'political economy of social choice' are shaped at levels beyond the control of individual actors.
VOLUME I: THE DEVELOPMENT OF CRITICAL PERSPECTIVES IN MARKETING
R. Benton
R.M. Morgan
C. Moorman
Social and Societal Marketing: Perspectives and limitations
R. Luthra
D.F. Dixon
A. Crane and J. Desmond
Critical Reflections on Marketing Management
M.B. Holbrook
D. Brownlie and M. Saren
C. Hackley
P. Svensson
K. Applbaum
Critiques of the Consumer Society and Marketing
J. Lears
D. Kellner
J. Desmond, P. McDonagh and S. O'Donohoe
Critical Theory and Marketing
J.B. Murray and J.L. Ozanne
R.L. Lippke
D. Burton
G. Jack
VOLUME II: FURTHER THEORETICAL AND EMPIRICAL PERSPECTIVES IN CRITICAL MARKETING STUDIES
Critical Theory and Advertising
J. Harms and D. Kellner
S. Kline and W. Leiss
S. Jhally, S. Kline and W. Leiss
K. Applbaum and J.M. Levi
M. Billig
C. Hackley
A.M. Cronin
Feminist Reflections on Marketing
J.M. Bristor and E. Fischer
M. Catterall, P. Maclaran and L. Stevens
E. Fischer and J. Bristor
S. Dobscha and J.L. Ozanne
L. Scott
J. Winship
The Agency of the Consumer
R.S. Lynd
L. Graham
P. Miller and N. Rose
A. Humphrey
A. Arvidsson
VOLUME III: MARKETING, ETHICS AND SOCIETY: CRITICAL REFLECTIONS
The Shaping of Consumption Choices
A.F. Firat
G. Ger and R. Belk
D.B. Holt
C.J. Thompson and G. Coskuner-Balli
R. Varman
Liberatory Consumption?
A.F. Firat and A. Venkatesh
J.D. Rumbo
R.P. Hill and M. Stamey
R. Varman and R.M. Vikas
F.A. Rothstein
Marketing and Global Social Justice
T. Klein and R. Nason
K. Conca
S. Lyon
S. Bohm and V. Brei
The Ethics of Marketing
C.J. Thompson
A. Nill