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Cultural Identity and Global Process

Cultural Identity and Global Process

December 1994 | 288 pages | SAGE Publications Ltd
Drawing on ideas ranging from world systems theory to postmodernism, Cultural Identity and Global Process analyzes the relations between the global and the local to show how cultural fragmentation and modernist homogenization are equally constitutive trends of global reality. Illustrating his thesis with examples from a variety of theoretical sources, ethnographic accounts, and historical eras, Jonathan Friedman considers elements as disparate as the cultural formations of ancient Greece, contemporary processes of Hawaiian cultural identification, and the Congolese internalization of modernity evidenced in beauty cults. Throughout his work, the author examines the interdependency of the world market and local cultural transformations, demonstrating the complex interrelations between globally structured social processes and the organization of identity.

Towards a Global Anthropology
General Historical and Culturally Specific Properties of Global Systems
Civilizational Cycles and the History of Primitivism
The Emergence of the Culture Concept in Anthropology
Culture, Identity and World Process
Culture Logics of the Global System
Globalization and Localization
History and the Politics of Identity
The Political Economy of Elegance
Narcissim, Roots and Postmodernity
Global System, Globalization and the Parameters of Modernity
Order and Disorder in Global Systems

`Friedman has produced a book of importance.... It features many tantalizing insights and observations in the author's attempt to comprehend the global constitution of the world and the "positional identities" - not least the identities of social scientists - within the global arena' - Theory, Culture & Society

`Reading Friedman's work may require a recalibration of scale for some anthropologists. He writes with the historical scope of a Wallerstein, even a Braudel, and with the theoretical assurance reminiscent of the French structural Marxist school which his own early work critiqued so thoroughly. it was as a part of that extended critique that Friedman cut his analytic eyeteeth, attempting to mediate the Heisenberg-like uncertainties of constructing approaches that analyze both history and structure, Friedman's work can be thoroughly self-referential, and his theoretical universe seems all-encompassing, capable of digesting a vast panorama of historical data and cultural diversity and delivering it all to the reader in an analytically finished form.... these are the side effects of a profound and thoroughly convincing set of theses concerned with subjects of near obsession to many. In Cultural Identity and Global Process, Friedman's concerns are cultural globalization, global economic structures and local identities, and the significance of postmodernism in a modernist world.... strongest recommendation... really a must-read for graduate students - as an example of what one of the strongest minds in contemporary anthropology is writing about central issues in social science' - American Anthropologist

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