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Cultural Metaphors
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Cultural Metaphors
Readings, Research Translations, and Commentary

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August 2000 | 272 pages | SAGE Publications, Inc

This outstanding volume offers students, researcher, and cross-cultural trainers the opportunity to gain an understanding of the use of metaphor, particularly the cultural metaphor of a nation, in developing an in-depth, culture-specific perspective. A nation's cultural metaphor is any institution, phenomenon, or activity with which all or most citizens in a nation closely identify, for example, the Swedish stuga or French wine.

The book examines the importance and criticality of metaphors. The research translations include not only limited empirical studies in which specific hypotheses are tested, but also larger, more expansive works published as books and groundbreaking articles. The often overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum game theory are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.


 
PART ONE: METAPHORS AS CRITICAL AND NECESSARY
George Lakoff and Mark Johnson
Metaphors We Live By
Andrew Ortony
Why Metaphors Are Necessary and Not Just Nice
 
PART TWO: CONCEPTUAL FRAMEWORKS FOR CULTURAL METAPHORS
 
Edward Hall's Multiple Metaphors
Research Translation and Extension  
Geert Hofstede and Michael Harris Bond
The Confucius Connection
From Cultural Roots to Economic Growth  
 
The Work of Geery Hofstede
Commentary  
 
Basic Types of Human Relations, Collectivism and Individualism
Research Translation  
 
French Wine
An Illustration of a Cultural Metaphor  
 
PART THREE: WINNERS AND LOSERS
 
Samuel P Huntington's 'The Clash of Civilizations'
Research Translation and Commentar  
 
Powershift and the Assumed Decline of Nations
Research Translation and Commentary  
 
PART FOUR: SYMBOLISM OF CULTURAL METAPHORS
Susan P Montague and Robert Morais
Football Games and Rock Concerts
The Ritual Enactment of American Success Models  
Robert D Putnam
Bowling Alone
America's Declining Social Capital  
 
The Persistence of Cultural Stability
Applying the Fiske Framework to North and South Italy  
 
The Balinese Cockfight
Research Translation  
Stephen E Weiss
Negotiating with 'Romans'
 
PART FIVE: METAPHORICAL APPLICATIONS
Michael Agar
Language Shock
Understanding the Culture of Conversation  
William H Newman
Stages in Cross Cultural Collaboration
R I Westwood and Andrew Chan
The Transferability of Leadership Training in the East Asian Context
Craig L Pearce and Charles P Osmond
Metaphors for Change
The ALPs Model of Change Management  

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