Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. But how researchers ask a question can dramatically influence the answers they receive.
Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as language preferences for standard demographic questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). Numerous examples of questions illustrate each identified principle of question construction.
Available with Perusall—an eBook that makes it easier to prepare for class
Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.