Designing Quality Survey Questions
- Sheila B. Robinson - Custom Professional Learning, LLC
- Kimberly Firth Leonard - Oregon Community Foundation
Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. But how researchers ask a question can dramatically influence the answers they receive.
Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as language preferences for standard demographic questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). Numerous examples of questions illustrate each identified principle of question construction.
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“This is a comprehensive, concise guide to creating quality questions that provides guidance and rationale for design choices that will improve survey research.”
“A one-stop shopping manual to survey design.”
Sample Materials & Chapters
Chapter 1: WHY Quality Surveys and Quality Questions Matter
Chapter 4: Sourcing and Crafting Questions