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Developing Questions for Focus Groups
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Developing Questions for Focus Groups


Volume: 3

July 1997 | 128 pages | SAGE Publications, Inc

Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.


 
PART ONE: THINKING ABOUT QUESTIONS
 
Guiding Principles of Asking Questions
 
The Topic Guide Versus the Questioning Route
 
How and Where to Begin
Sequence for Developing Questions

 
 
PART TWO: THE ART AND MECHANICS OF ASKING GOOD QUESTIONS
 
Categories of Questions
 
Phrasing the Questions
 
Sequencing the Questions
 
Probes, Follow-Ups, and Unplanned Questions
 
Know the Limits
 
Changing Questions
The Importance of Consistency

 
 
Pilot Testing and Reviewing the Plan
 
PART THREE: QUESTIONS THAT ENGAGE PARTICIPANTS
 
Listing, Rating, and Choosing Questions
 
Projective Questions
 
Group Activities

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