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Digital Media and Innovation
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Digital Media and Innovation
Management and Design Strategies in Communication



March 2016 | 280 pages | SAGE Publications, Inc

Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.


 
Chapter 1: Innovation and the Power of a Good Idea
What Is Innovation?

 
The Power of a Good Idea

 
Research and Development

 
Mavericks and the Power of a Good Idea

 
Three Strategic Approaches to Business Transformation

 
Digital Medial and Innovation

 
Innovation Failure

 
 
Chapter 2: Business Model Innovation
Business Model Innovation: Strategies and Approaches

 
Home Box Office, Inc.

 
Amazon.com

 
Google

 
 
Chapter 3: Product Innovation and Design
Ideation: The Power of New Ideas

 
Synthesis: Asking the Tough Questions

 
New Product Development

 
Product Design

 
Sony Corporation

 
The Walt Disney Company

 
Apple

 
 
Chapter 4: Business Process Innovation
Business Process: Theoretical Traditions

 
Business Process and Organizational Performance

 
Dell Inc.

 
Walt Disney Company: Disney World Park and Resort

 
Netflix

 
 
Chapter 5: Innovation Failure
Business and Innovation Failure

 
Disruptive Technology

 
The Eastman Kodak Company

 
Blockbuster

 
The Sony Corporation

 
 
Chapter 6: The Diffusion of Innovation Revisited
Diffusion of Innovation

 
The Innovation/Decision Process

 
Opinioned Leadership Reconsidered

 
Rate of Adoption

 
Product Launches and Introductions

 
Why New Product Launches Sometimes Fail

 
Creative Destruction in the Digital Age

 
The Sharing Economy

 
The Tipping Point

 
 
Chapter 7: The Intelligent Network
The Intelligent Network: Understanding Internal Structures and System Processes

 
The Intelligent Network

 
Hierarchical Ordering

 
Interdependency

 
Exchange

 
Equifinality

 
Redundancy

 
Network Holism

 
Permeability

 
 
Chapter 8: Digital Media and Innovation I
Digital Media

 
Principles of Digital Communication and Binary Logic

 
Interactivity

 
Virtual Communication

 
Information Search

 
 
Chapter 9: Digital Media and Innovation II
Personalization

 
Mobility

 
Convergence

 
Artificial Intelligence

 
 
Chapter 10: Smart Cities and the Common Good
Smart Cities

 
Broadband Delivery and Smart Cities

 
Net Neutrality

 
Digital Media and Intellectual Property

 
 
Chapter 11: Facebook
Historical Overview

 
A Business Perspective on the Power of Social Media

 
Facebook: Business Model Innovation

 
Facebook’s Business Performance

 
Privacy Concerns

 
Political Activism and the Power of Social Media

 
 
Chapter 12: Digital News Reporting, Computer Tablets, and the New Journalism
The Causes and Consequences of Newspaper Circulation Decline

 
The Computer Tablet

 
Digital News Reporting

 
 
Chapter 13: Hacker Culture
A Culture

 
Having the Right People

 
Hacker Culture

 
Risk and Experimentation

 
Creating the Proper Work Space

 
Serendipitous Connections

 
Innovation Centers Within the Mainstream

 
Key features

KEY FEATURES

  • Contemporary models for successful media management in the digital age introduce all aspects of media innovation to help successfully transition academic study to professional careers in media.
  • Recent examples of change in the media industries map out the principles for successful innovation of new media products and new business models.
  • A focus on design, including Apple and Sony, illustrates the vital role design plays in the success of media products (iPhone, iPad, etc) and internet (Facebook, Google, etc).
  • Examples of innovation failure such as Eastman Kodak, Blockbuster, and Radio Shack help students understand why companies sometimes fail to keep their competitive edge.
  • A discussion around what makes a network intelligent and how it is at the heart of program services such as Amazon.com, Netflix, and Google search is included.

Sample Materials & Chapters

Chapter 1

Chapter 8


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