Doing Business in Emerging Markets
- S Tamer Cavusgil - Georgia State University, USA
- Pervez N Ghauri - University of Birmigham, UK, King's College London, UK
- Ayse A. Akcal - King's College London, UK
The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis.
Filled with international case studies and packed with real-life examples from across the world, this text covers all the key topics on an Emerging Markets course in an engaging and accessible way. Examining pre-entry as well as post-entry issues and strategies, this text shows how the emerging market context challenges traditional international business theories. Globalization is widely discussed as are topics such as CSR, regulation, finance and communication.
New to this edition:
- A wide range of international case studies and examples from across Asia, Latin America and Eastern Europe
- Expanded coverage of China and India
This text is essential reading for advanced undergraduate and graduate students studying emerging markets or international business.
A companion website with lecture slides, additional questions and online readings is available for this text at www.sagepub.com/cavusgil.
Supplements
'This book is the ultimate companion for everyone interested in how to do business in emerging markets. With half of the globe's population living there, emerging economies contribute more to the world GDP than advanced nations and grow at a much faster pace. Having shaped and witnessed Turkey's transformation from import substitution to a liberal, export-oriented economy myself, I am fully conscious of the enormous potential as markets, traders, producers and even investors. Still, foreign companies actively engaging in emerging markets have to be aware of the political, legal, cultural and economic risks which their investments might entail. The attentive reader of this book will, however be perfectly prepared for a most profitable step into the future of growth' -
Mesut Yilmaz
Former Prime Minister of Turkey
'A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book' -
Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing
Goizueta Business School, Emory University, Atlanta, US
'The book is an excellent overview...[it] serves to remind us that understanding business on a global level involves factors which are hugely important, including "political stability, efficient institutions and good governance"'
As Emerging Markets are the current and future growth markets, it is essential for students to gain insights into the subject matter as part of their international management education. This book is a good supplementary reading for non-specialized international management courses.
Emerging Markets are the current and future growth markets. Therfore, it is essential for students to gain insights into the subject matter as part of their international management education.
This is essential texbook for the module, as it covers a wide range of issues in emerging markets
Lot of valuable information but not attractive to use as a students textbook.
The book is very useful for understanding business opportunities and challenges in emerging economies. Recommended reading for undergraduate students studying international business subjects.
A easy to access introductory guide
complements other books adopted especially those on the enterpreneurship pathway.
I adopted it as essential reading
