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Doing Business in Europe
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Doing Business in Europe

Second Edition
  • Gabriele Suder - Melbourne Business School, University of Melbourne, Australia

February 2014 | 472 pages | SAGE Publications Ltd

This new edition of Doing Business in Europe covers all of the key topics included on European Business courses at both undergraduate and postgraduate level, making it a must-have for students and practitioners alike.

Written in a clear and accessible way, this new textbook has been fully revised and updated to take into account recent developments in Europe, changing European Union policies and the resulting business implications. This new edition draws a stronger link between the European business environment and the real business implications facing companies operating in Europe. This easy-to-follow text addresses the challenges and opportunities facing those doing business in Europe, while setting these in a global context.

New to this edition:

  • Expanded coverage of lobbying, SMEs and globalization
  • New real-life case studies using a wide range of examples from across Europe
  • Extensive pedagogical features including a glossary, revised discussion questions and more mini case studies

A comprehensive companion website (http://www.sagepub.com/suder2e/) provides you with full-text journal articles, an Instructor's Manual, PowerPoint slides and a country-by-country study. The website also provides additional case studies, video material, and a multiple choice testbank for lecturers.

 
Introduction: The New European Business Environment
 
PART ONE: THE EUROPEAN BUSINESS GAME: THE IMPACT OF SIX DECADES
 
Landmarks of European Integration, or How History and Politics Shape the Business Environment
 
Enlargement and the Theories of Integration
 
Institutional Players: How the Rules and Agendas of the European Business Environment are Set
 
PART TWO: BUSINESS EUROPEANIZATION
 
The Europeanization of a Business Environment
 
The Europeanization of Business Management
 
PART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENT
 
European Economics, Finance and Funding
 
Marketing in Europe
 
Lobbying the Playing Field
 
Competing Internationally
 
PART FOUR: CORPORATE CASE STUDIES
 
Airbus: A Catalyst of European Integration
 
Investment Consulting in Eastern Europe with Excedea
 
The Expansion into Europe of Multi-Latinas: A New Breed of Competitors
 
The European Market for Schunk: An Audit of Europeanization
 
European Chief Executives in the Merger Maze: Coping with Multiple Realities
 
The Europeanization of Marimekko: International Growth and Single Market Effects
 
Managing Change at Unilever
 
Altran: Launching a Corporate Representation Office in Brussels
 
Haier: A Global Chinese Corporation Feels at Home in Germany

'Dr. Suder delivers an ideal portrait of what EU policies should be, as well as their long-term impact on business. For anyone who wants to understand the inner workings of the socio-economic experiement that is the EU, this book is second to none. It's also the ideal book for the pragmatic, hands-on entrepreneur' -
Patrick Schmidt
dialogin, The Delta Intercultural Academy


Allows students to make sense of the issues of being in and doing business within the EU.

Mrs Lisa Rees
Business School, OLC Europe
November 11, 2014

Allows students to make sense of the issues of being in and doing business within the EU.

Mrs Lisa Rees
Business School, OLC Europe
November 11, 2014

Allows students to make sense of the issues of being in and doing business within the EU.

Mrs Lisa Rees
Business School, OLC Europe
November 11, 2014

Useful text for students to grasp the EU way of working. The case studies were particularly useful for them.

Mr David Holden-Locke
Lancashire Business School, University of Central Lancashire
October 30, 2013

Sample Materials & Chapters

Introduction


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