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Doing Qualitative Research
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Doing Qualitative Research

Fifth Edition
  • David Silverman - Visiting Professor in the Business School, University of Technology, Sydney


December 2017 | 592 pages | SAGE Publications Ltd
Accessible, practical, and packed with indispensable advice, this best-selling textbook is the perfect hands-on guide for those embarking on their own research. With expert advice from the author and real-life experiences from students, this book shows readers how to go from the ideas of research to the practicalities of designing, conducting, and writing about research.

Packed with tips for success from author David Silverman and dynamic digital resources, this book secures its place as the "take this everywhere" textbook that supports students both in the classroom and in the field.
 
Part One: Introduction
 
Chapter 1: How To Use This Book
 
Chapter 2: What You Can (and Can’t) Do with Qualitative Research
Why Do Researchers Use Qualitative Methods?  
Are Qualitative Methods Always Appropriate?  
Should You Use Qualitative Methods?  
 
Chapter 3: Focusing a Research Project
Moira’s Research Diary  
Sally’s Research Diary  
Simon’s Research Diary  
 
Part Two: Starting Out and Project Foundations
 
Chapter 4: Ethical Research
The Standards of Ethical Research  
Why Ethics Matter for Your Research  
Ethical Guidelines in Practice  
Complex Ethical Issues  
Research Governance  
Managing Unfolding Ethical Demands  
 
Chapter 5: What Counts as ‘Originality’?
Originality  
Being a Professional  
Independent Critical Thought  
 
Chapter 6: Research Design
Interviews  
Ethnographies  
Texts  
The Internet  
Audio Data  
Visual Data  
Mixed Methods  
 
Chapter 7: Using Theories
How Theoretical Models Shape Research  
The Different Languages of Qualitative Research  
Theories, Models and Hypotheses  
Examples  
 
Chapter 8: Formulating a Research Question
Challenges  
Solutions  
Some Cautions  
 
Chapter 9: Choosing a Methodology
Qualitative or Quantitative?  
Your Research Strategy  
Choosing a Methodology: a Case Study  
Naturally Occurring Data?  
Mixed Methods?  
 
Chapter 10: Writing a Research Proposal
Aim for Crystal Clarity  
Plan Before You Write  
Be Persuasive  
Be Practical  
Make Broader Links  
A Caution: Misunderstanding Qualitative Research?  
 
Part Three: Getting Support
 
Making Good Use of Your Supervisor
Supervision Horror Stories  
Student and Supervisor Expectations  
The Early Stages  
The Later Stages  
Standards of Good Practice  
 
Chapter 12: Getting Feedback
Writing  
Speaking  
The Art of Presenting Research  
Feedback from the People You Study  
 
Part Four: Collecting and Analysing Data
 
Chapter 13: How many cases do you need?
What is a case study?  
The Quantitative Model of Generalization  
The Rationale of Case Study Design  
Case study Research in Practice  
 
Chapter 14: Collecting Your Data
Collecting Interview Data  
Collecting Focus Group Data  
Collecting Ethnographic Data  
Collecting Internet Data  
 
Chapter 15: Developing Data Analysis
Kick-Starting Data Analysis  
A Case Study  
Interviews  
Fieldnotes  
Transcripts  
Visual Data  
 
Chapter 16: Using Computers to Analyse Qualitative Data
A note on learning to use QDA software  
What QDA software can do for you  
Advantages of QDA software  
Text analytics  
 
Chapter 17: Quality in Qualitative Research
Validity  
Reliability  
 
Chapter 18: Evaluating Qualitative Research
Two Guides for Evaluating Research  
Four Quality Criteria  
Applying Quality Criteria  
Four Quality Issues Revisited  
 
Chapter 19: Effective Qualitative Research
Keep It Simple  
Do Not Assume That We Are Only Concerned with Subjective Experience  
Take Advantage of Using Qualitative Data  
Avoid Drowning in Data  
Avoid Journalism  
 
Part Five: Writing Up Your Research
 
Chapter 20: Considering Your Audience
The Policy-Making Audience  
The Practitioner Audience  
The Lay Audience  
 
Chapter 21: The First Few Pages
The Title  
The Abstract  
Keywords  
The Table of Contents  
 
Chapter 22: The Literature Review Chapter
Recording Your Reading  
Writing your Literature Review  
Practical Questions  
Principles  
Do You Need a Literature Review Chapter?  
 
Chapter 23: The Methodology Chapter
What Should the Methodology Chapter Contain?  
A Natural History Chapter?  
 
Chapter 24: The Data Chapters
The Macrostructure  
The Microstructure  
Tightening Up  
Chapter 25: The Concluding Chapter  
The Concluding Chapter as Mutual Stimulation  
What Exactly Should Your Concluding Chapter Contain?  
Confessions and Trumpets  
Theorizing as Thinking Through Data  
Writing for Audiences  
Why Your Concluding Chapter can be Fun  
 
Part Six: The Aftermath
 
Chapter 26: Surviving an Oral Examination
Viva Horror Stories  
Preparing for Your Oral  
Doing the Oral  
Outcomes  
Revising Your Thesis after the Oral  
A Case Study  
 
Chapter 27: Getting Published
The Backstage Politics of Publishing  
 
Strategic Choices
What Journals are Looking For  
Reviewers’ Comments  
How to Write a Short Journal Article  

Whether you are a scared neophyte research student or a more experienced qualitative researcher this is an excellent and invaluable and most importantly accessible text that will open the lid of a treasure box of resources. You need this book.

Thérèse A.G. Lewis
Senior Lecturer in Research Methodology, Northumbria University

In principle it is impossible to write a method book that will be valid forever. In practice, David Silverman did just that. Adjustments in new editions only fine-tune the text that contains everything that a qualitative researcher needs to know. 

Barbara Czarniawska
Senior Professor of Management Studies, University of Gothenburg

This is an excellent textbook that gives students very practical advice of how to conduct qualitative analysis in a thoughtful way. Silverman's vast experience within qualitative methods gives the text a clarity and overview that one can only admire. 

Nanna Mik-Meyer
Organization, Copenhagen Business School

An essential guide for anyone new to or brushing up on qualitative methodology. This clear, student-centered guide offers first person insights and true-to-life stories that prepare readers for all of the surprises that await researchers in the field. From the ins and outs of designing a study to writing up and publishing analysis (and much more), this book is an accessible, soup-to-nuts account of a complex set of methods we call qualitative research.

Katie Headrick Taylor
College of Education, University of Washington
Key features
NEW TO THIS EDITION:
  • Fully interactive digital field guide including video tutorials and real data to practice with
  • An improved structure that takes readers step-by-step form start to finish
  • An overview and practical guidance on mixed methods and working with different kinds of data
     

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