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Doing Visual Ethnography

Doing Visual Ethnography

Third Edition

© 2014 | 248 pages | SAGE Publications Ltd
Essential reading for anyone wishing to engage with images, technologies and society, Doing Visual Ethnography is a milestone in ethnographic and visual research. The Third Edition of this classic text includes new chapters on web-based practices for visual ethnography and the issues surrounding the representation, interpretation, and authoring of knowledge with the rise of digital media.  

The book provides a foundation for thinking about visual ethnography and introduces the practical and theoretical issues relating to the visual and digital technologies used in the field.  

Drawing upon her original research and the experiences of other ethnographers, author Sarah Pink once again challenges our understanding of the world and sets new agendas for visual ethnography by:
  • Helpfully illustrating key concepts within real world contexts
  • Introducing examples from both analogue and digital media
  • Exploring material and electronic texts
  • Setting out the shift towards applied, participatory and public visual scholarship.  
This book is a must-have for students and researchers across the social sciences who are interested in incorporating audiovisual media into their research practice.

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Visual Ethnography Across Disciplines
Ways of Seeing, Knowing And Showing
Planning And Practising Visual Ethnography
Photography In Ethnographic Research
Video In Ethnographic Research
Doing Visual Ethnography With The Web
Making Meanings in Visual Ethnography
Photography And Ethnographic Writing
Video In Ethnographic Representation
Making Visual Ethnography Public Online/Digitally

This book is essential reading for those interested in ethnographic research in a variety of settings, working independently and/or as part of a multi-disciplinary team. It is excellent on fieldwork performances as routes to learning to see, not only the visual but also to catch the unseen elements of sensory experience, memories and imaginations.

Dr Marian Hawkesworth
SRA Research Matters

Essential for any student doing visual ethnography or anthropology.

Dr Clancy Wilmott
Geography, Manchester University
October 16, 2017

Clearly written and prompts further investigation

Mrs Catherine Frances Delves-Yates
School of Nursing & Midwifery, University of East Anglia
June 24, 2016

I enjoyed reading this book and it has provided me with ideas on how to teach ethnography to my students.

Dr Michael Richards
Applied Health and Social Care , Edge Hill University
May 17, 2016

A great book that covers all the important steps for thhose whho are using visual methods/data in their research. Even though the book is geared towards ethnographers it is an amazing read for anyone who is implementing any visual materials in their project

Ms Irena Loveikaite
Department of Applied Arts, Waterford Institute of Technology
April 14, 2016
  • New chapters on web-based practices for visual ethnography and the issues surrounding the representation, interpretation and authoring of knowledge with the rise of digital media

Sample Materials & Chapters

Chapter One: Visual Ethnography across Disciplines

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ISBN: 9781446211175

ISBN: 9781446211168