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Doing Your Business Research Project

Doing Your Business Research Project

Additional resources:

December 2014 | 192 pages | SAGE Publications Ltd
Taking the fear out of writing your business project, this book helps you understand and carry out each step of the research process.  With detailed, friendly and engaging support it takes you from the very beginning to the very end.


Key features:

  • Chapters are structured around FAQs such as ‘How to choose a research question?’, ‘How do I go about a literature review?’ guiding you towards a full understanding of the research process
  • Workbook tasks help you shape your thoughts on each topic, enabling you to decide your own research question and how you will research it
  • The importance of various ideas is clearly signposted, helping you prioritise your time according to your needs and goals.

Templates and checklists from the book are also available for download at the Doing Your Business Research Project companion website at

This interactive guide is ideal for all Business and Management students about to complete a research project or dissertation.  

Section 1 What is Research
Chapter 1 Introduction
Section 2 Beginning your research
Chapter 2 The basic idea
Chapter 3 Managing the Research Project
Chapter 4 Choosing the research topic
Chapter 5 Defining your research perspectives
Section 3 Producing Your Project
Chapter 6 Doing your literature review
Chapter 7 Methodology into Practice
Chapter 8 Methods
Section 4 Analysing your results and writing up
Chapter 9 Analysis and Synthesis
Chapter 10 Writing Up
Section 5 Conclusion
Chapter 11 Some Final Thoughts


Click for online resources
Templates and checklists are available for download from the Doing Your Business Research Project companion website, at

“It is very accessible and engaging… in constant dialogue with the concerns of average students. Difficult issues are introduced in an accessible way with a lot of concrete examples.”

Klaus Nielsen
Professor of Institutional Economics at Birkbeck, University of London

"This is a well structured, comprehensive yet student friendly book that will certainly help business students understand and navigate with much greater clarity the complex phenomenon of research methods. I would recommend this valuable resource to any student who needs to undertake an undergraduate business research project."

Emanuel Gomes
Senior Lecturer in International Business and Strategy, Birmingham Business School, The University of Birmingham

"This is the most student-friendly research methods book I have come across. Its strength lies in that it is rigorous and well-informed and it uses everyday accessible language to discuss the various aspects of research - it effectively demystifies the subject. Although the author states that the book is written for under-graduate students it could equally well be used by post-graduate students."

Jan Harwell
Senior Lecturer, Academic Conduct Officer, Faculty of Business, Oxford Brookes University

"I have hardly ever seen anybody else as passionate as John Beech while lecturing about scientific methods to sports management research at our University of Applied Sciences Kufstein in Austria. I truly believe that this book – based on his tremendous knowledge and experience - will be a perfect companion for undergraduate students doing their research projects or theses."

Robert Kaspar
Professor for Sports and Event Management, Department Coordinator - Business & Society, Director of Studies - Sports, Culture & Event Management, University of Applied Sciences Kufstein, Austria

I have recommended this book many times to students - it's a really useful book

Ms Connie Nolan
The Business School (Canterbury), Canterbury Christ Church University
January 31, 2018

good additional literature for Business Research courses

Dr Georg Christian Steckenbauer
Business, IMC Fachhochschule Krems
June 7, 2016

I am in the middle of reading this and am thoroughly enjoying it. I have recommended the book to all students currently starting their research and to the academics involved in the process.

Mr Douglas Taylor
Wits Business School, University of Witwatersrand
October 27, 2015

A very useful and comprehensive guide for MBA students that lack of a background on research issues.

Management , Autonomous University of Madrid
April 19, 2015

This is the most user friendly research methods book. I would recommend this valuable resource to any student who needs to undertake a postgraduate business research project.

Mrs Mpho Mbeo
Business Administration , Central University of Technology
August 13, 2015

Additional reading material for students

Dr Joseph Vella
Marketing , University of Malta
September 4, 2015