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Dynamics of Media Editing
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Dynamics of Media Editing


Courses:
Editing

January 2019 | 304 pages | CQ Press

As traditional newsrooms staffed by journalists and managed by experienced editors become less and less common, there is even greater need for all types of professional writers to be fluent in the editorial process. Dynamics of Media Editingemphasizes the broad value of editing as both a tool for journalistic management as well as an essential skill for individual writers of all stripes. The text takes a broad view of editing, as not just a process for grammatical accuracy but as an essential process for improving the quality of published writing, something that is relevant and essential to investigative journalists, social media interns, celebrity bloggers, and everyone in between. By organizing the book around skills, and then by platforms, Dynamics of Media Editing shows students how the basic principles of good editing can work across disciplines and media platforms.

 

Features and Benefits

 

·         The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing

 

·         The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of an editing in their planned careers

 

·         As with Filak’s other books, an audience-centric approach emphasizes the need to engage one’s audience in order to be a successful writer

 

·         “Quick Tip” breakout boxes provide easy-to-consult lists of Dos and Don’ts for good writing

 

·         “Thoughts from a Pro” boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace

 
Chapter 1: Audience-Centric Editing
Editing for an audience  
VIEW FROM A PRO: BRODY KARMENZIND, FACEBOOK  
Media users today  
How to define your audience  
HELPFUL HINTS: HOW TO FIGURE OUT WHO IS IN YOUR AUDIENCE  
What attracts an audience?  
The Big Three  
 
Chapter 2: Editors as Leaders and Managers
Preparing to be an editor  
The job of an editor  
HELPFUL HINTS: CHECKLIST OF IMPORTANT SKILLS  
VIEW FROM A PRO: PENNY FISHER  
The editor as a manager  
HELPFUL HINTS: DEFINE YOUR LEADERSHIP STYLE  
Coaching writers  
The Big Three  
 
Chapter 3: Law and Ethics
Freedom of the press and common misconceptions of it  
Libel  
VIEW FROM A PRO: FRANK LOMONTE  
Techniques to avoid libel concerns  
Defenses against libel  
HELPFUL HINTS: HOW TO DETERMINE IF SOMETHING IS AN OPINION  
Communications Decency Act  
Invasion of privacy  
Copyright  
Online limits to liability  
HELPFUL HINTS: THE STEPS UNDER OCILLA  
Creative Commons  
Ways to Avoid Copyright Concerns  
The Big Three  
 
Chapter 4: Ethics
Ethics defined  
Models of ethics  
Audience standards and the Breakfast Test  
Establishing rules and guidelines  
HELPFUL HINTS: DEFINING TYPES OF INFORMATION AND SOURCES  
Management and ethics  
VIEW FROM A PRO: ALLISON HANTSCHEL SANSONE  
Working with staff members  
The balancing act  
Visual ethics  
An ethical thought process  
The Big Three  
 
Chapter 5: Punctuation
End Marks That Stop  
Internal marks that pause  
HELPFUL HINTS: DEFINING KEY TERMS  
VIEW FROM A PRO: BRIAN CLEVELAND  
Specialty marks that explain  
HELPFUL HINTS: THE 5-MINUTE AP STYLE GUIDE  
The Big Three  
 
Chapter 6: Improving sentences and using proper grammar
How to tighten writing  
HELPFUL HINTS: WEAK ADJECTIVES AND ADVERBS  
HELPFUL HINTS: EMPTY PHRASES  
Correct usage  
VIEW FROM A PRO: Chris Drosner, Executive Editor, Milwaukee Magazine  
Irregular verbs  
Problem pronouns  
Prepositions  
The Big Three  
 
Chapter 7: Editing for the bigger picture
Editing for the bigger picture  
HELPFUL HINTS: QUESTIONS REGARDING ACCESSIBILITY  
The editing process  
Editing versus fixing  
The first pass  
The deeper edit  
VIEW FROM A PRO: REED FISCHER  
Cutting copy  
Filling holes  
How to criticize effectively  
The Big Three  
 
Chapter 8: Headlines
How headlines work  
HELPFUL HINTS: HOW TO WRITE AN AUDIENCE-CENTRIC HEADLINE  
HELPFUL HINTS: BASIC TERMS OF HEADLINES  
The core of a good headline  
HELPFUL HINTS: HEADLINES AND STYLE  
Things to do before writing a headline  
VIEW FROM A PRO: LINDSAY POWERS  
Key elements to writing a headline  
HELPFUL HINTS: Mistakes that can lead to bad headlines  
Things to do after writing a headline  
HELPFUL HINTS: Headline Checklist  
SEO and headlines  
The Big Three  
 
Chapter 9: Photography
Elements of a quality image  
HELPFUL HINTS: SHOTS AND VALUES  
Working with photographers  
VIEW FROM A PRO: WILL VRAGOVIC  
Improving images as an editor  
HELPFUL HINTS: Type of photos  
Caption writing  
The Big Three  
 
Chapter 10: Information Graphics
Basic things a graphic should do  
HELPFUL HINTS: THE ANATOMY OF A GOOD GRAPHIC  
The spectrum of graphics  
VIEW FROM A PRO: KORI RUMORE  
The Big Three  
 
Chapter 11: Publication Design
Basic principles associated with design  
Design considerations for color and background  
HELPFUL HINTS: COLOR THEORY  
Type  
HELPFUL HINTS: Type terms  
VIEW FROM A PRO: KYLE ELLIS  
Photos, graphics and other visuals  
HELPFUL HINTS: Gestalt Principles  
Creating your pages  
 
HELPFUL HINTS: Design disasters to avoid
The Big Three  
 
Chapter 12: Editing for News
Important editing issues related to news  
Story assignments  
HELPFUL HINTS: BEAT REPORTING  
Content consideration  
Hyperlinking  
HELPFUL HINTS: THINKING ABOUT LINKING  
Basic rules for linking  
The Big Three  
 
Chapter 13: Social media
Social media defined  
Why is social media valuable?  
Building a social media audience  
HELPFUL HINTS: TIPS FOR TWEETING  
Social networking sites  
Social news sites  
VIEW FROM A PRO: KELLI BLOOMQUIST  
Web comments  
Disadvantages of social media  
The Big Three  
 
Chapter 14: Editing for Public Relations
What is PR?  
Micro editing in PR  
VIEW FROM A PRO: ELIZABETH CONNOR  
Editing to accentuate the key elements of persuasive writing  
The Big Three  
 
Chapter 15: Editing and marketing
Marketing basics  
Editing for copy writing  
Marketing your own organization digitally  
HELPFUL HINTS: A LOOK AT ANALYTICS  
VIEW FROM A PRO EVE PEYTON  
Search engine optimization  
How to optimize your site  
Social media marketing  
The Big Three  

Supplements

Instructor Teaching Site
  • Test bank provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students’ progress and understanding
  • Chapter-specific PowerPoint® slides offer assistance with lecture and review preparation by highlighting essential content, features, and artwork from the book.
  • AP Style Exercises test your students' knowledge of AP style and provide opportunities for them to practice writing in this style.
  • Editing Assignments enable students to broaden their reporting skills and practice writing.

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Paperback
ISBN: 9781506379135
$75.00