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Dynamics of Media Politics
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Dynamics of Media Politics
Broadcast and Electronic Media in Western Europe

Edited by:

January 1992 | 224 pages | SAGE Publications Ltd
"This book unravels the whys and wherefores of the process. The authors demystify and to a certain extent call the economic imperatives into question." --Diffusion EBU "This is a useful book for students of European audiovisual developments. For the dedicated professional it will also help to make sense of current trends in broadcasting. . . . Dynamics of Media Politics is a contribution to the continuing efforts to define and focus questions of relevance in communications. . . . Dynamics of Media Politics is recommended to anyone interested in the future of the audiovisual sector in Europe." --Irish Communication Review The broadcast and electronic media in Western Europe are undergoing a period of vigorous transformation and restructuring. In this wide-ranging and illuminating text a network of media social scientists from 17 Western European countries analyze both the nature and direction of these sweeping changes. This collaborative effort explores the increasing importance of transnational multimedia corporations and details the various challenges that commercialization and privatization are posing to the traditions of public service broadcasting. The contributors pay particular attention to the widespread development of local radio and television stations and discuss their regulatory framework. Geared towards media and communication professionals as well as academics, students and researchers, Dynamics of Media Politics offers the reader a base for understanding the volatile processes of European mass media.
 
PART ONE: SETTING THE SCENE
 
From Structure to Dynamics
 
A Framework for the Analysis of Media Change in Europe in the 1990s
 
PART TWO: CROSSING BORDERS
 
The Building of Media Empires
 
Regulation of Media at the European Level
 
The Technology Factor
 
Television Content
Dallasification of Culture?  
 
PART THREE: PRESSURES ON NATIONAL SYSTEMS
 
Public Broadcasting in a State of Flux
 
Public Service Broadcasting
Reactions to Competition  
 
Small States in the Shadow of Giants
 
PART FOUR: MEDIA LOCALISM
 
The Global Village Stays Local
 
Models of Local Media Development
 
Regulation of Media at the Local Level
 
PART FIVE: CONCLUSION
 
Wake Up, Europe!

`This is a useful book for students of European audiovisual developments. For the dedicated professional it will also help to make sense of current trends in broadcasting' - Irish Communications Review


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ISBN: 9780803985742
$59.00