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Dynamics of Media Writing
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Dynamics of Media Writing
Adapt and Connect

Third Edition


August 2021 | 312 pages | SAGE Publications, Inc
Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.

 
Part I: THE BASICS YOU NEED, REGARDLESS OF FIELD
 
Chapter 1: Know Your Audience
 
Chapter 2: Being Accurate, Relying on the Facts
 
Chapter 3: Grammar, Style and Language Basics
 
Chapter 4: Basic Media Writing
 
Chapter 5: Interviewing
 
Chapter 6: Writing for Websites and Blogs
 
Chapter 7: Social Media
 
Chapter 8: Law and Ethics in Media Writing
 
Part II: FOCUS ON NEWS MEDIA
 
Chapter 9: Reporting: The Basics and Beyond
 
Chapter 10: Writing for Traditional Print News Products
 
Chapter 11: Writing for Broadcast
 
Part III: FOCUS ON MARKETING MEDIA
 
Chapter 12: Public Relations
 
Chapter 13: Advertising
 
Chapter 14: Marketing

Supplements

Instructor Resources

Online resources included with this text

The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank; editable, chapter-specific PowerPoint® slides; media writing assignments; AP Style exercises; and tables and figures from the book.

Student Resources

The open-access Student Study Site makes it easy for students to maximize their study time, anywhere, anytime. It offers flashcards, AP Style quizzes, and learning objectives that reinforce the most important material.
 
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.

Key features

NEW TO THIS EDITION:

  • Professional Thoughts features new interviews with working journalists who discuss recent changes in the industry.
  • New and updated information, including more instruction on writing for websites, blogs, press releases, and social media posts.
  • "Give It a Try" examples moved to the ends of the chapters to organize all in-class discussion prompts and activities in one easy-to-find place.
  • Updated photos and graphics illustrate the various elements of storytelling to make the information easier for students to apply.
KEY FEATURES:
  • Adapt boxes teach media writers how to get their message out across multiple media platforms, with an emphasis on adjusting to new digital formats.        
  • Connect features reinforce the central importance of tailoring messages to particular audience needs.    
  • Professional Thoughts interviews feature practical advice from professional journalists, PR executives, and advertisers. 
  • Write Now! exercises offer students the opportunity to hone their writing skills in every chapter.
  • The Big Three sections at the end of each chapter highlight the three most important concepts and skills students need to remember.
  • Visual examples and breakout boxes appear as needed to alert students to important topics in easy-to-consume ways.

For instructors

Select a Purchasing Option


Paperback
ISBN: 9781544385686
$85.00