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Empowering Rural Women
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Empowering Rural Women
Micro-enterprise through Achievement Motivation

First Edition
Critical Acclaim

December 2011 | 224 pages | SAGE Publications Pvt. Ltd
In the past 60 years, there has been sufficient research on male, urban entrepreneurs, their "achievement-motivation", and their entrepreneurial success. However, no significant study of this kind has been undertaken for women entrepreneurs (whether urban or rural).

This book intends to fill this gap through original research on poor, rural women micro-entrepreneurs, whose achievement-motivation has been rigorously measured. This pioneering study establishes a clear relationship between presence/absence of achievement-motivation and the success/failure of these women in sustaining their enterprises.

The authors also describe in detail a replicable and scalable "cash-less" material loan model developed by the NGO Asian Centre for Organisation Research and Development (ACORD) for rural women micro-entrepreneurs, which can be used effectively to solve some of the problems related to rural backwardness.

 
Foreword N C Saxena
 
Preface
Rural Women Entrepreneurs and Achievement Motivation

 
The Setting: ACORD's Micro-enterprise Project for Rural Women

 
Poor Rural Women as Entrepreneurs

 
Measuring Achievement Motivation in Rural Women Micro-entrepreneurs

 
Personal Stories of Achievers and Non-achievers

 
Patterns of Male Response

 
Summary, Conclusion, and the Way Forward

 
 
Appendix: Organisations Supporting Micro-enterprise
 
Bibliography
 
Index

Empowering Rural Women, an outcome of doctoral work of Kiron Wadhera, is a painstaking effort on poor, rural women micro- entrepreneurs, whose achievement motivation based on TAT, has been vigorously measured. The results are startling as it establishes a clear relationship between presence/ absence of achievement motivation and success/failure in sustaining the enterprise….The conclusions emerging from the study deserve kudos. Policy makers can ungrudgingly initiate countrywide pilot projects for adapting the model to circumvent gender equality, discrimination and centuries- old taboos to achieve Millennium Development Goals.

The Tribune

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ISBN: 9788132106920
$22.99