You are here

Expedited access to textbooks and digital content

Instructors: Due to the COVID-19 pandemic and in support of your transition to online learning, requests for complimentary review copies of our textbooks will be fulfilled through our eBooks partner, VitalSource. By providing you with a digital review copy of the requested textbook(s), we can ensure you have expedited access to our content. If you require special assistance, please contact us at (800) 818-7243 ext. 6140 or at

Empowering Rural Women

Empowering Rural Women
Micro-enterprise through Achievement Motivation

First Edition
Critical Acclaim

December 2011 | 224 pages | SAGE Publications Pvt. Ltd
In the past 60 years, there has been sufficient research on male, urban entrepreneurs, their "achievement-motivation", and their entrepreneurial success. However, no significant study of this kind has been undertaken for women entrepreneurs (whether urban or rural).

This book intends to fill this gap through original research on poor, rural women micro-entrepreneurs, whose achievement-motivation has been rigorously measured. This pioneering study establishes a clear relationship between presence/absence of achievement-motivation and the success/failure of these women in sustaining their enterprises.

The authors also describe in detail a replicable and scalable "cash-less" material loan model developed by the NGO Asian Centre for Organisation Research and Development (ACORD) for rural women micro-entrepreneurs, which can be used effectively to solve some of the problems related to rural backwardness.

Foreword N C Saxena
Rural Women Entrepreneurs and Achievement Motivation

The Setting: ACORD's Micro-enterprise Project for Rural Women

Poor Rural Women as Entrepreneurs

Measuring Achievement Motivation in Rural Women Micro-entrepreneurs

Personal Stories of Achievers and Non-achievers

Patterns of Male Response

Summary, Conclusion, and the Way Forward

Appendix: Organisations Supporting Micro-enterprise

Empowering Rural Women, an outcome of doctoral work of Kiron Wadhera, is a painstaking effort on poor, rural women micro- entrepreneurs, whose achievement motivation based on TAT, has been vigorously measured. The results are startling as it establishes a clear relationship between presence/ absence of achievement motivation and success/failure in sustaining the enterprise….The conclusions emerging from the study deserve kudos. Policy makers can ungrudgingly initiate countrywide pilot projects for adapting the model to circumvent gender equality, discrimination and centuries- old taboos to achieve Millennium Development Goals.

The Tribune

Preview this book

Select a Purchasing Option

ISBN: 9788132106920