Encyclopedia of Sports Management and Marketing
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Encyclopedia of Sports Management and Marketing

  • Linda E. Swayne - University of North Carolina, Charlotte, USA
  • Mark Dodds - State University of New York, Cortland, State University of New York


© 2011 | 1 960 pages | SAGE Publications, Inc
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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Key features
  • Via an A-to-Z encyclopedia of four volumes, or approximately 2,000 printed pages with 900 signed entries (available both in print and electronically), we will provide management students and sport professionals with the most authoritative, comprehensive and accessible resource available for the field of sports management and marketing.
  • The work will cover all manner of concepts and practices as applied to sports management and marketing, including such topics as advertising and marketing, sales and pricing, branding, endorsements and sponsorships, event and facility management, human resource issues and practices, leadership, legal and tax aspects, media management and PR, fans and consumer behavior, sporting goods manufacturers and retailers, strategic planning, and much, much more.
  • While the work as a whole will be organized in A-to-Z fashion, to ease navigation between and among related entries, a Reader's Guide in the front matter will group entries thematically and each entry will be followed by cross-references, and the encyclopedia will end with a thorough index.  Robust search features in the electronic version will further aid users in quickly and efficiently finding the information they need.
  • Following an Introduction in the front matter, a Chronology will highlight significant developments within the field of sport management and marketing.
  • References and Suggestions for Further Reading at the end of each entry will guide readers to sources for more detailed research and discussion.
  • A Glossary in the back matter will provide a quick and convenient guide to the terminology of the field.
  • An Appendix will provide readers with current statistics relevant to sports management worldwide.

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ISBN: 9781412973823
764.95 CAD
£505.00
805.00 INR
$805.00

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