This original and exciting new text examines the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector.
- Examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products/services, and successfully launch these into the market
- Includes a chapter dedicated to social entrepreneurship and family firms
- Explores issues of Ethics and Corporate Social Responsibility
- Packed with supporting "real world" case studies including Apple's iPod, Facebook and YouTube to illustrate how entrepreneurial firms succeed
- Offers learning features including learning aims, summaries, points for discussion, and further reading
- Provides a companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students
Entrepreneurial Management in Small Business will prove a practical and engaging read for all higher-level undergraduate and postgraduate students on entrepreneurship courses, and those with an interest in the broader SME, enterprise and small business management fields.