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Entrepreneurship for Everyone

Entrepreneurship for Everyone
A Student Textbook

First Edition
Edited by:


November 2008 | 256 pages | SAGE Publications Ltd
In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries.

Key entrepreneurship concepts that are covered include:

- the theories and tools of creative thinking

- market research

- intellectual property protection

- relevant economics

Developing People and Competencies
The Economics of Entrepreneurship and Innovation
Promoting Creativity
Gaining Strategic Advantage
The Marketing Plan
The Business Plan
Intellectual Capital
Knowledge Management
Presentation Technique
Technical Innovation
The Biotechnology Revolution
Green Entrepreneurship
A Sustainable Development Challenge

Enterprise in Health and Social Care
Journalism and Media Entrepreneurs
General Characteristics of the Creative Arts
Growing the Venture

This book is deeper than just new venture formation. New value chains lead to competitive advantage. Internet music etc are new value chains, "creative destruction" disintermediating old players. This book is for every professional and standard for engineers, scientists and the creative and heath industries

suitable for undergraduate students studying the subject for the first time.

Mr Severino Mavhiki
Business Administration , Midlands State University
September 18, 2015

Quite good in providing general issues on entrepreneurship

Dr Shova Thapa Karki
School of Business, Mgmt & Economics, Sussex University
August 11, 2014

This book does contain the depth I am seeking in regard to Owning and Operating A Small Business

Dr Gloria Smith
Business Comp Info Systems Div, Scottsdale Community College
September 6, 2012

By approaching the subject of entrepreneurship from a refreshingly open perspective, this text does what it says on the tin and facilitates a wide appreciation of the subject. In teaching entrepreneurship to mulitple cohorts I find that one text definitely does not fit all and this text enable non-business students to engage with the subject on an equal footing.

Mr Paul Matthews
Business Administration , University College Birmingham
April 25, 2012

Sample Materials & Chapters

Introduction PDF

Chapter One PDF

Sage College Publishing

You can purchase this book and request an instructor sample on our US College site:

Go To College Site

This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.