The Practice and Mindset
- Heidi M. Neck - Babson College, USA
- Christopher P. Neck - Arizona State University, USA
- Emma L. Murray
Entrepreneurship | New Venture Creation
Recipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA)
Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them crucial life skills.
The Second Edition includes a new chapter on customer development, 15 new case studies, 16 new Mindshift Activities and 16 new Entrepreneurship in Action profiles, as well as expanded coverage of prototyping, incubators, accelerators, building teams, and marketing trends.
- Digital Option / Courseware
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- Assignable Video with Assessment
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Share with your students: 7 Truths About Entrepreneurship
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LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle
The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:
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You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.
The open-access Student Study Site makes it easy for students to maximize their study time, anywhere, anytime. It offers flashcards that strengthen understanding of key terms and concepts, as well as learning objectives that reinforce the most important material.
This book has been recommended as an reading list addition for a revalidated new venture module starting Sep 23. In particular it is considered useful for the start-up feasibility planning and the venture financing. The accompanying workbooks and case studies will be useful for extending self study outside lecturers.
I very good introduction to the entrepreneurial thinking and behavior.
A well written book on entreneurship which collects a lot of academic theory on the subject.
Excellent book - well written and very relevant
Successfully used previous edition.