Events Management
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Events Management

Principles and Practice

Second Edition

Companion Website

© 2013 | 400 pages | SAGE Publications Ltd

Electronic Inspection Copy available to instructors here

Praise for the previous edition:

'This is an excellent publication that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, Salford Business School, University of Salford, UK

The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set.

Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text.

As well as updated examples and legislation, this edition introduces new chapters on:

  • Event entrepreneurship
  • Project management and financing
  • New Multimedia technology for events organisers
  • Sustainable festivals and events
  • Long term legacy and impacts
  • The future of the industry

An accompanying Companion Website provides students with discussion questions and video links. The website also provides an Instructor's Manual and PowerPoint slides for lecturers.

This text is an ideal resource for undergraduate students who are studying Events Management for the first time.

Visit the Companion Website at www.sagepub.co.uk/raj

PART ONE: CONCEPT AND MANAGEMENT
Introduction to Events Management
Events Destinations and Management
Event Entrepreneurship
Human Resource Management
PART TWO: FINANCE AND LAW
Financial Management in the Events Industry
Costing, Pricing and Capital in Events Industry
Project Management and Financing
Legal, Security, Safety and Risk Management
PART THREE: MARKETING AND MEDIA
Event Sponsorship
Marketing Process, Communications and Public Relations
New Multimedia Technology for Events Organizers
PART FOUR: PREPARATION AND OPERATION
Events Assessing, Planning and Monitoring
Event Logistics: An Integrated Approach
Event Production, Design and Lighting
PART FIVE: EVENTS AND BEYOND
Sustainable Festivals and Events
Long-Term Legacy and Impacts
The Future of the Events Industry

Sample Materials & Chapters

Chapter 1


Supplements

This book is a very good book.
Both students and lecturers have found this book useful.

Mrs Tawa Edwards
Year 0, Greenwich School of Management
March 13, 2015

This book is a very good one. Very detailed knowledge and very useful for both instructors and students. Unfortunately, it is not enough international (too many examples of UK event industry if we teach to non-UK students). This is the main reason why I recommend the book without promoting it as an essential reading.

Mr Mathieu Alemany Oliver
Marketing, Groupe ESC Troyes
January 29, 2015

This is an excellent text for any researcher or student. It is an essential text in anyone's library.

Mr Paul Matthews
Business Administration , University College Birmingham
December 22, 2014

A practice guide to event management that stage one students are able to grasp and use with confidence

Mrs Tanya Bellingham
School of Tourism & Hospitality, Univ. of Plymouth
April 23, 2014

Concise, relevant and very pragmatic

Mr Matt Kirby
Performance, University College Falmouth
April 10, 2014

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