Events Management
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Events Management
Principles and Practice

Second Edition
Companion Website

© 2013 | 400 pages | SAGE Publications Ltd

Electronic Inspection Copy available to instructors here

Praise for the previous edition:

'This is an excellent publication that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, Salford Business School, University of Salford, UK

The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set.

Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text.

As well as updated examples and legislation, this edition introduces new chapters on:

  • Event entrepreneurship
  • Project management and financing
  • New Multimedia technology for events organisers
  • Sustainable festivals and events
  • Long term legacy and impacts
  • The future of the industry

An accompanying Companion Website provides students with discussion questions and video links. The website also provides an Instructor's Manual and PowerPoint slides for lecturers.

This text is an ideal resource for undergraduate students who are studying Events Management for the first time.

Visit the Companion Website at www.sagepub.co.uk/raj

 
PART ONE: CONCEPT AND MANAGEMENT
 
Introduction to Events Management
 
Events Destinations and Management
 
Event Entrepreneurship
 
Human Resource Management
 
PART TWO: FINANCE AND LAW
 
Financial Management in the Events Industry
 
Costing, Pricing and Capital in Events Industry
 
Project Management and Financing
 
Legal, Security, Safety and Risk Management
 
PART THREE: MARKETING AND MEDIA
 
Event Sponsorship
 
Marketing Process, Communications and Public Relations
 
New Multimedia Technology for Events Organizers
 
PART FOUR: PREPARATION AND OPERATION
 
Events Assessing, Planning and Monitoring
 
Event Logistics: An Integrated Approach
 
Event Production, Design and Lighting
 
PART FIVE: EVENTS AND BEYOND
 
Sustainable Festivals and Events
 
Long-Term Legacy and Impacts
 
The Future of the Events Industry

Supplements

This is an essential book for students studying tourism and event planning. This book provides a detailed and well resourced discussion on factors that can influence events. A must for students

Mr Emmet McLoughlin
Marketing Department , Leisure and Tourism, Sligo Institute of Technology
March 7, 2016

insightful text into the world of event management. The authors have considered a broad range of the key aspects of event management. Useful text for students, practitioners and academics.

Ms Kelly Maguire
Business and Humanities, Sligo Institute of Technology
February 8, 2016

An excellent introduction to the subject and is now one of our core texts.

Mr Kevin Ridley
Creative Industries, Newcastle College
December 1, 2014

The chapter on accounting was very good.

Dr Claudia Sima
School of Sport,Tourism and Outdoors, University of Central Lancashire
December 18, 2014

This book is a very good book.
Both students and lecturers have found this book useful.

Mrs Tawa Edwards
Year 0, Greenwich School of Management
March 13, 2015

Sample Materials & Chapters

Chapter 1


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ISBN: 9781446200735
ISBN: 9781446200728