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Exploring Mass Communication - Vantage Learning Platform
Connecting with the World of Media



January 2024 | SAGE Publications, Inc
About Exploring Mass Communication: Connecting with the World of Media

Vincent F. Filak named next editor for Journalism and Mass Communication Educator

Exploring Mass Communication
by Vincent F. Filak, maps our digital media landscape, discussing connections, disconnections, and key theories. It encourages students to engage critically with media, improving their daily lives, all while embracing inclusivity and diversity in a fresh, modern style.

About Exploring Mass Communication - Vantage Learning Platform

An intuitive learning platform you (and your students) will actually love.

Exploring Mass Communication: Connecting with the World of Media is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.  

Watch this 90-second video and see how it works:


                              

Search Reference: Vantage Digital Option and Course tools done right

 
Part I: Understanding Today's Media World
 
Chapter 1: Media Basics: Models and Theories
 
Chapter 2: Media Audiences and Uses
 
Chapter 3: Media Systems and Corporate Ownership
 
Part II: Traditional Media
 
Chapter 4: Books: The Original Mass Medium
 
Chapter 5: Print Journalism: Newspapers and Magazines
 
Chapter 6: Radio and Other Audio Formats
 
Chapter 7: Movies
 
Chapter 8: Television
 
Part III: Digital Media
 
Chapter 9: The All-Consuming Internet
 
Chapter 10: Social Media
 
Chapter 11: Videogames and Gaming as Media
 
Part IV: Strategic Media
 
Chapter 12: Public Relations and Persuasion
 
Chapter 13: Advertising and Marketing
 
Part V: Rules and Values
 
Chapter 14: Media and the Law
 
Chapter 15: Ethics: What We Value
 
Glossary
 
Notes
 
Index

Supplements

Instructor Resource Site

Get additional teaching aids for use in your course:

  • Infographic: 5 Reasons You Should Study Mass Communication
  • Podcast: Current Trends Shaping the Field of Mass Communication
  • Author Blog: Dynamics of Writing
LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:
  • Test banks
  • Editable chapter-specific PowerPoint® slides
  • Sample course syllabi
  • Lecture notes
  • All tables and figures from the textbook
Don’t use an LMS platform?

You can still access the online resources for this title via the password-protected Instructor Resource Site.

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Ensures Student Accountability. Auto-graded assignments feed your gradebook while instructor reports complement your ability to track student activity, assignment completion, and learning objective mastery. These real-time analytics provide quick insights into individual and class performance for tailoring course instruction to help you address the needs of struggling students.

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Offers Best-in-class Technical Support and Training. Our personalized support for instructors, students, and LMS administrators facilitates an easy transition to Vantage and the quality service you’ve come to expect from Sage.
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KEY FEATURES OF EXPLORING MASS COMMUNICATION: CONNECTING WITH THE WORLD OF MEDIA
  • An emphasis on diversity and inclusion interweaved throughout, with examples that today's students will connect with.
  • Chapter opening questions ask students to draw on their own experience and knowledge before diving into the historical and practical ideas that will be explored in the chapter.
  • Key Names showcases important people, their contributions and achievements, including familiar names along with other valuable figures who are not as well known, acknowledging the people who have contributed to the field.
  • A Deeper Look delves into topics where additional depth and context can be expounded upon and provide useful insight.
  • Media Literacy Moment urges students to become savvier media consumers by thinking critically about how today's digital age affects them and how they can best engage with media and feel more self-assured in their interactions with it.
  • The Job Availability feature in each practical chapter highlights a list of potential jobs in the field, along with descriptions of what they would do as part of their daily work life.

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ISBN: 9781071914083
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