Flash Programming for the Social & Behavioral Sciences
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Flash Programming for the Social & Behavioral Sciences

A Simple Guide to Sophisticated Online Surveys and Experiments

Companion Website


© 2013 | 184 pages | SAGE Publications, Inc

Adobe Flash is one of the most popular languages for animated web content, and recently social and behavioral scientists have started taking advantage of the program for online data collection. This book is a unique, step-by-step guide to using Adobe Flash to develop experiments and other research tools. Each chapter presents a set of techniques, followed by practice examples. No previous knowledge of programming is required to learn all the necessary skills for programming your own online survey or experiment.

"This text fills a need for accessible guides related to programming language and using Flash…" - Nathan D. Martin, Arizona State University

"…reflects both current programming and current thinking in research design for the social sciences." - Jennifer L. Callahan, Ph.D., University of North Texas

"The accessible language, figures, and instructions are the key strengths of this text. The goals for each chapter (and the book as a whole) are clear and well-organized." - Melissa Birkett, Northern Arizona University

How to use this book
Chapter 1. The Flash Interface
Chapter 2. ActionScript Basics
Chapter 3. Navigation
Chapter 4. Working with Text and Keystrokes
Chapter 5. Presenting and Storing Information in Arrays
Chapter 6. Questionnaire Tools
Chapter 7. Condition Assignment and Randomization
Chapter 8. Using Timers and Recording Reaction Time
Chapter 9. Saving Data
Chapter 10. Putting Your Program Online
Resources Index
Subject Index

Supplements

Student Study Site
This open access student study site, located at www.sagepub.com/weinstein, includes a sample memory experiment program to give users an idea of the kind of program they will learn to create while utilizing this text. Web resources from each chapter are also hot-linked and take users to useful articles and tutorials that add extra breadth to a topic covered in the chapter. Additional links are included that explore a topic that is beyond the scope of this book but that could be a useful resource for programming a survey or experiment.

“This text fills a need for accessible guides related to programming language and using Flash. Additionally, the examples and screenshots would act as a helpful reference for social science researchers.”

Nathan D. Martin
Arizona State University

"The text is well organized, easy to follow, and provides a nice summation at the end of every chapter that highlights what the student should have learned.”

Michelle C. Bligh
Claremont Graduate University

“The accessible accessible language, figures, and instructions are the key strengths of this text. The goals for each chapter (and the book as a whole) are clear and well-organized. The additional resources provided at the end are also helpful. This book is addressing a need in psychology research and anticipating the skills that many students will be called upon to use in their research.”

Melissa Birkett
Northern Arizona University

“Good attention to detail and care was taken to ensure that the code snippets are accurate. It reflects both current programming and current thinking in research design for the social sciences.”

Jennifer L. Callahan
University of North Texas
Key features

Visit www.sagepub.com/weinstein to access valuable student resources including a sample experiment program, all of the examples in the book, and links to additional helpful web resources.


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ISBN: 9781412996358
36.95 CAD
£22.99
35.00 INR
$35.00

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