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Focus Groups in Social Research
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Focus Groups in Social Research

First Edition


March 2008 | 120 pages | SAGE Publications Ltd
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.

The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups'.


 
Trends and Uses of Focus Groups
 
Composition of Groups
 
Preparation and Conduct
 
Analysis
 
Virtual Focus Groups
 
Conclusions

Will utilise this publication with post-graduate students.

Mrs Karen Southern
School of Education and Community, Glyndwr University
October 5, 2012

Good to have a usable text giving workable advice and guidance

Professor Effie Maclellan
School of Education, Strathclyde University
April 16, 2012

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