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Gender, Race, and Class in Media
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Gender, Race, and Class in Media
A Critical Reader

Fifth Edition
Companion Website


December 2017 | 712 pages | SAGE Publications, Inc

How do mass media help shape our economic, cultural, political, and personal worlds?

This provocative new edition of Gender, Race, and Class in Media engages students in critical media scholarship by encouraging them to analyze their own media experiences and interests. Students explore some of the most important forms of today’s popular culture—including the internet, social media, television series, films, music, and advertising—in three distinct but related areas of investigation: the political economy of production, textual analysis, and audience response. Multidisciplinary issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions. Students not only develop a comprehensive understanding of the media culture and communication processes, but also learn how media can be used to subvert prevailing narratives that reinforce the status quo.

New to the Fifth Edition:

  • Two new editors, Bill Yousman and Lori Bindig Yousman, have joined the editorial team of this bestselling book and bring a fresh perspective on critical media studies.
  • Twenty-seven readings in the Fifth Edition are either new or substantially updated to reflect the rapid evolution of the field and to provide texts on current media to students.
  • Revised section introductions highlight key concepts and identify compelling connections between the readings to provide students with a comprehensive critical introduction to media studies.

Visit https://study.sagepub.com/dines5e to access online resources including articles from previous editions, video links, web resources, eFlashcards, recommended readings, SAGE journal articles, and more.

 
Part I: A Cultural Studies Approach to Media: Theory
by Douglas Kellner
Chapter 1: Cultural Studies, Multiculturalism, and Media Culture
by George Lipsitz
Chapter 2: The Meaning of Memory: Family, Class, and Ethnicity in Early Network Television Programs
by David P. Croteau and William D. Hoynes
Chapter 3: The Economics of the Media Industry
by James Lull
Chapter 4: Hegemony
by John Bellamy Foster & Robert W. McChesney
Chapter 5: The Internet’s Unholy Marriage to Capitalism
by Michael Morgan and James Shanahan
Chapter 6: Television and the Cultivation of Authoritarianism: A Return Visit from an Unexpected Friend
by Janice Radway
Chapter 7: Women Read the Romance: The Interaction of Text and Context
by Henry Jenkins III
Chapter 8: Star Trek Rerun, Reread, Rewritten: Fan Writing as Textual Poaching
by Richard Butsch
Chapter 9: Reconsidering Resistance and Incorporation
 
Part II: Representations of Gender, Race, and Class
by Wesley Morris
Chapter 10: The Year We Obsessed Over Identity
by Stuart Hall
Chapter 11: The Whites of Their Eyes: Racist Ideologies and the Media
C. Richard King
Chapter 12: Redskins: Insult and Brand (Introduction)
by James McKay and Helen Johnson
Chapter 13: Pornographic Eroticism and Sexual Grotesquerie in Representations of African-American Sportswomen
by Rosemary Pennington
Chapter 14: Dissolving the Other: Orientalism, Consumption, and Katy Perry’s Insatiable Dark Horse
by Raka Shome
Chapter 15: “Global Motherhood”: The Transnational Intimacies of White Femininity
by Kay Siebler
Chapter 16: Transgender Transitions: Sex/Gender Binaries in the Digital Age
by Michael J. Lee and Leigh Moscowitz
Chapter 17: The “Rich Bitch”: Class and Gender on the Real Housewives of New York City
by Jackson Katz
Chapter 18: From Rush Limbaugh to Donald Trump: Conservative Talk Radio and the Defiant Reassertion of White Male Authority
 
Part III: Reading Media Texts Critically
by Laurie Ouellette
Chapter 19: Inventing the Cosmo Girl: Class Identity and Girl-Style American Dreams
by Jamie Warner
Chapter 20: Political Culture Jamming: The Dissident Humor of The Daily Show with Jon Stewart
by Gilad Padva
Chapter 21: Educating The Simpsons: Teaching Queer Representations in Contemporary Visual Media
by Candace Moore
Chapter 22: Resisting, Reiterating, and Dancing Through: The Swinging Closet Doors of Ellen DeGeneres’s Televised Personalities
by David Nylund
Chapter 23: When in Rome: Heterosexism, Homophobia and Sports Talk Radio
by Shannon E. M. O’Sullivan
Chapter 24: Playing “Redneck”: White Masculinity and Working-Class Performance on Duck Dynasty
by Guillermo Rebollo-Gil and Amanda
Chapter 25: Black Women and Black Men in Hip Hop Music: Misogyny, Violence and the Negotiation of (White-Owned) Space
by Bill Yousman
Chapter 26: “[In]Justice Rolls Down Like Water…” Challenging White Supremacy in Twenty-First Century Media Constructions of Crime and Punishment
 
Part IV: Advertising and Consumer Culture
by Sut Jhally
Chapter 27: Image-Based Culture: Advertising and Popular Culture
by Juliet Schor
Chapter 28: The New Politics of Consumption: Why Americans Want So Much More Than They Need
by Ian Bogost
Chapter 29: Pepsi’s New Ad is a Total Success
by Gloria Steinem
Chapter 30: Sex, Lies, and Advertising
by Rosalind Gill
Chapter 31: Supersexualize Me! Advertising and the “Midriffs”
by Dara Persis Murray
Chapter 32: Branding “Real” Social Change in Dove’s Campaign for Real Beauty
by Kirsty Fairclough
Chapter 33: Nothing Less Than Perfect: Female Celebrity, Ageing, and Hyperscrutiny in the Gossip Industry
by Momin Rahman and Sean Lockwood
Chapter 34: How to “Use your Olympian”: The Paradox of Athlete Authenticity and Commercialization in the Contemporary Olympic Games
by Jonathan Hardy
Chapter 35: Mapping Commercial Intertextuality: HBO’s True Blood
 
Part V: Representing Sexualities
by Robert Jensen
Chapter 36: Pornographic Values: Hierarchy and Hubris
by Gail Dines
Chapter 37: “There is no such thing as IT”: Toward a Critical Understanding of the Porn Industry
by Jane Caputi
Chapter 38: The Pornography of Everyday Life
by Victoria E. Collins and Dianne C. Carmody
Chapter 39: Deadly Love: Images of Dating Violence in the ‘Twilight Saga”
by Frederik Dhaenens and Sander De Ridder
Chapter 40: Resistant Masculinities in Alternative R&B?
by Jay Clarkson
Chapter 41: The Limitations of the Discourse of Norms: Gay Visibility and Degrees of Transgression
by Mary F. Rogers
Chapter 42: Hetero Barbie?
by Joanna Mansbridge
Chapter 43: Fantasies of Exposure: Belly Dancing, the Veil, and the Drag of History
 
Part VI: Growing Up with Contemporary Media
by Dafna Lemish
Chapter 44: The Future of Childhood in the Global Television Market
by Lee Artz
Chapter 45: Disney: 21st Century Leader in Animating Global Inequality
by Karen Goldman
Chapter 46: La Princesa Plastica: Hegemonic and Oppositional Representations of Latinidad in Hispanic Barbie
by Gail Dines
Chapter 47: Growing Up Female in a Celebrity-Based Pop
by Sue Jackson and Tiina Vares
Chapter 48: “Too many bad role models for us girls”: Girls, Female Pop Celebrities and “Sexualization”
by Michael Salter
Chapter 49: Privates in the Online Public: Sex(ting) and Reputation on Social Media
by John Sanbonmatsu
Chapter 50: Video Games: Machine Dreams of Domination
by Elena Bertozzi
Chapter 51: “You Play Like a Girl”: Cross-Gender Competition and the Uneven Playing Field
 
Part VII: Still Watching Television in the Digital Age
by Richard Butsch
Chapter 52: Why Television Sitcoms Kept Recreating Male Working-Class Buffoons for Decades
by Chris Jordan
Chapter 53: Marketing “Reality” to the World: Survivor, Post-Fordism, and Reality Television
by Grace Wang
Chapter 54: A Shot at Half-Exposure: Asian Americans in Reality TV Shows
by Kristen Warner
Chapter 55: The Racial Logic of Grey’s Anatomy
by Daniela Mastrocola
Chapter 56: Performing Class: Gilmore Girls and a Classless Neoliberal ‘Middle-Class’
by Hannah Mueller
Chapter 57: Don't Drop the Soap vs. the Soap Opera: The Gendered Representation of Prison Inmates on TV
by Douglas Kellner
Chapter 58: Donald Trump and the Politics of Spectacle
by Mareike Jenner
Chapter 59: Is this TVIV? On Netflix, TVIII and Binge-Watching
 
Part VIII Social Media, Virtual Community, and Fandom
by Henry Jenkins III
Chapter 60: Pop Cosmopolitanism: Mapping Cultural Flows in an Age of Convergence
by Christian Fuchs
Chapter 61: The Political Economy of Privacy on Facebook
by Alice Marwick and Danah Boyd
Chapter 62: To See and Be Seen: Celebrity Practice on Twitter
by Andrea Braithwaite
Chapter 63: It’s About Ethics in Games Journalism? Gamergaters and Geek Masculinity
by Lisa Nakamura
Chapter 64: “Don’t Hate the Player, Hate the Game”: The Racialization of Labor in World of Warcraft
by Jennifer Cole, Jason Nolan, Yukari Seko, Katherine Mancuso, and Alejandra Ospina
Chapter 65: GimpGirl Grows Up: Women With Disabilities Rethinking, Redefining, and Reclaiming Community
by Christine Bacareza Balance
Chapter 66: How It Feels to Be Viral Me: Affective Labor and Asian American YouTube Performance
by Nadia Yamel Flores-Yeffal, Guadalupe Vidales, and April Plemons
Chapter 67: The Latino Cyber-Moral Panic Process in the United States
by Yarimar Bonilla and Jonathan Rosa
Chapter 68: #Ferguson: Digital Protest, Hashtag Ethnography, and the Racial Politics of Social Media in the United States

Supplements

Instructor Site

Password-protected Instructor Resources include the following:

  • A Microsoft® Word test bank is available containing multiple choice, true/false, and essay questions for each part. The test bank provides you with a diverse range of pre-written options as well as the opportunity for editing any question and/or inserting your own personalized questions to assess students’ progress and understanding.
  • Sample course syllabi for semester and quarter courses provide suggested models for use when creating the syllabi for your courses.
  • Lively and stimulating class activities and course projects can be used in class to reinforce active learning. The activities apply to individual or group projects.
  • Video and multimedia links appeal to students with different learning styles.
  • Web exercises direct both instructors and students to useful and current web sites along with creative activities to extend and reinforce learning or allow for further research on important chapter topics. 
  • Articles from prior editions are also included online.
Student Study Site

The open-access Student Study Site includes the following:

  • Mobile-friendly eFlashcards reinforce understanding of key terms and concepts that have been outlined in the chapters.
  • Video and multimedia links appeal to students with different learning styles.
  • Web exercises direct you to useful and current web resources along with creative activities to extend and reinforce learning or allow for further research on important chapter topics. 
  • Interesting and relevant articles from prior editions of the book provide a jumping-off point for course assignments, papers, research, group work, and class discussion.
Key features
NEW TO THIS EDITION:

 

  • Two new editors, Bill Yousman and Lori Bindig Yousman, have joined the editorial team of this bestselling book and bring a fresh perspective on critical media studies.
  • Twenty-seven readings in the Fifth Edition are either new or substantially updated to reflect the rapid evolution of the field and to provide texts on current media to students.
  • Revised section introductions highlight key concepts and identify compelling connections between the readings to provide students with a comprehensive critical introduction to media studies.

KEY FEATURES:

  • The book’s 68 articles cover multiple popular media genres: Students critically analyze media they already consume in their daily lives.
  • Sophisticated concepts and theories are presented in a way that is engaging and interesting: The articles are edited for accessibility, and section introductions pull together the key themes.
  • Focus on gender, sexuality, race, and class: Students come to appreciate how the media both represent and create social inequalities.

     

 


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ISBN: 9781506380100