Globalization, Development and the Mass Media
Share

Globalization, Development and the Mass Media


© 2008 | 264 pages | SAGE Publications Ltd
Development, Globalization and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization.

It examines two main currents of thought. The first: the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication.

The second: the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

 
Introduction
 
Communicating Modernity
 
The Passing of Modernity
 
Varieties of Participation
 
Cultural and Media Imperialism
 
The Failure of the Imperialism Paradigm
 
Globalization and the Media
 
The Limits of Globalization
 
Towards a New Paradigm

Sample Materials & Chapters

Introduction PDF


Preview this book

For instructors

This book is not available as a review copy. For more information contact your local sales representative.

Purchasing options

Please select a format:

ISBN: 9780761961628
ISBN: 9780761961611

This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.