Globalization on the Ground
New Media and the Transformation of Culture, Class, and Gender in India
- Steve D Derne - State University of New York, Geneseo
Media & Society
The book also considers how globalization has transformed class and gender in India. Derné argues that with globalization, class identities are defined more by transnational contexts than within bounded nations, are based more on shared patterns of consumption than shared positions in the economy, and are increasingly defined by gender relations.
Globalization on the Ground will appeal to students and scholars of globalization, mass media, cultural studies, and South Asian studies.
Globalization on the Ground is an interdisciplinary look at globalisation from the point of view of the common man. He questions whether globalisation means anything to people in the developing world, especially to people in the non-elite circle in India...The book focuses on three major aspects; the essential one being to better understand the course of globalisation by examining its effects on the ground in urban India.
Steve Derne argues that the effects of globalisation on existing cultural values differ among social groups. The non-elite middle class in India has resisted changes to existing ideas about family, marriage, and gender relations.
Focusing on the middle classes in India, the book suggests how globalization has transformed culture, class, and gender in India in the years since economic liberalization.