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Headlines From the Heartland

Headlines From the Heartland
Reinventing the Hindi Public Sphere

  • Sevanti Ninan - Media Analyst and Newspaper Columnist, New Delhi

© 2007 | 308 pages | SAGE Publications Pvt. Ltd
Headlines From the Heartland: Reinventing the Hindi Public Sphere is the first in-depth study of the ongoing newspaper revolution in the Hindi-speaking states of India. With improved literacy levels, communications and purchasing power, the circulation of Hindi newspapers has grown rapidly in small towns and rural areas. By focusing their content to serve a local readership, some multi-edition Hindi newspapers have risen to the top of the national readership charts. Against the backdrop of the relationship between press and society, author Sevanti Ninan describes the emergence of a local public sphere; reinvention of the public sphere by the new non-elite readership; the effect on politics, administration, and social activism; the consequences of making newspapers reader rather than editor-led; the democratization of the Hindi press with the advent of village-level citizen journalists; and the impact of caste and communalism on the Hindi press.

Based on over 150 interviews with journalists, readers, publishers, politicians, administrators, and activists, as well as expert content analysis, this book tells the ongoing story of the press in the Hindi heartland.
Overview: Reinventing the Public Sphere
The Evolution and Growth of Hindi Journalism
A Rural Newspaper Revolution
Creating New Media Hubs
Local Newsgatherers
The Universe of Local News
Media and Commerce
Journalists and Politicians
Caste and Communalism
The Development Discourse
Reconfiguring the Public Sphere
Change and Attrition
Epilogue: Habermas Revisited

Sevanti Ninan`s remarkable book draws readers deep into the media revolution that is changing India. Ninan`s sweeping research project, which takes her from small-town print shops across north India to the share-markets of Mumbai, describes how Hindi-language newspapers are carrying politics and consumption into towns and villages. Ninan mourns three things: the collapse of small, "printing-shop" newspapers, obliterated by capitalist rivals; the demise of independent, "intellectual" editors, replaced by marketing managers and pushy young members of the owners` families; and the loss of wider regional identities as burgeoning newspapers become obsessed with village-well news. Yet rural people are drawn into political participation and world awareness unknown to their parents. Ninan strives to connect her richly woven stories into the larger pattern of media and newspaper development throughout the world in the past 200 years. This is a book for everyone interested in modern India, and in how print and capitalism shape societies.

Robin Jeffrey
Australian National University

This is a fascinating and richly textured study of the rise to influence and power of the Hindi press across northern India. Basing herself on a huge amount of original research, yet wearing her learning lightly, Sevanti Ninan deftly links the world of the journal (and journalist) to wider trends in politics and economics. The developments that she narrates, with such verve and skill, have had a transformative impact on modern India. Therefore, no student of Indian society, politics or history can afford to be without this book.

Ramachandra Guha

Headlines… is a must-read not just for those in the Hindi heartland, but for anybody who compulsively has a newspaper, of any language, beside his morning cuppa. For the battles, lost and won in the Hindu belt, are similar to those that newspapers of all languages are waging across the country.

Daily News Analysis

This Book is a valuable contribution to the study of media and society and required reading for anyone with a serious interest in the way the market, media and society interact. The excerpts of interviews that pepper the text remain with you long after you close the book.

Book Review

Sevanti`s book braids together painstakingly gathered journalistic information with the history of post-Independence India. She argues her case with clarity and skill as she uncovers how Hindi journalism has constantly mutated and grown in India.

Mrinal Pande

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ISBN: 9780761935803

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