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Entrepreneurship: The Practice and the Mindset

Neck, Entrepreneurship Book Cover

Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward.  Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.  

We would like to acknowledge and thank the following people for their valuable contributions to this book:

C.S. Richard Chan, Stony Brook University

Kevin Ernst, Ohio Northern University

Frances Fabian, University of Memphis

Peter Gianiodis, Duquesne University

Sheila Hanson, University of North Dakota

Kirk Heriot, Columbus State University

Laurent Josien, SUNY Plattsburgh

Ryan C. Kauth, University of Wisconsin Green Bay

Sara Kiser, Alabama State University

Rebecca Knapp, Saddleback College

Jon Krabill, Columbus State Community College

Denise Lefort, Arapahoe Community College and previously at Clemson University

Ada Leung, Penn State Berks

Sue McNamara, SUNY Fredonia

Erik Monsen, University of Vermont

Charlie Nagelschmidt, Champlain College

Bill Petty, Baylor University

Jonathan Phillips, Belmont University

Marlene Reed, Baylor University

Maija Renko, University of Illinois at Chicago

Rodney Ridley, Wilkes University

Timothy Ritter, Western Kentucky University

Jacqueline Schmidt, John Carroll University

Sunny Li Sun, University of Missouri - Kansas City

Keith Ward, St. Edward's University

Lei Xu, Texas Tech University

Bernard (Bill) Zannini, Northern Essex Community College

Anuradha Basu, San Jose State University

Susan Berston, City College of San Francisco

Constant D. Beugre, Delaware State University

Martin Bressler, Sofutheastern Oklahoma State University

Candida Brush, Babson College

Jacqueline H. Bull, Immaculata University

Kimble Byrd, Rowan University

Shih Yung Chou, The University of Texas of the Permian Basin

Diane Denslow, University of North Florida

Art Diaz, University of Texas at El Paso

Robert S. D’Intino, Rowan University

Steven A. Edelson, Walsh University

David J. Gavin, Marist College

Ranjan George, Simpson University

Amy R. Gresock, University of Michigan – Flint

Maurice Haff, University of Central Oklahoma

Lerong He, State University of New York at Brockport

Ram Kesavan, University of Detroit Mercy

Nancy Kucinski, Hardin-Simmons University

Thomas Lachowicz, Radford University

Martin Luytjes, Jacksonville University

Michele K. Masterfano, Drexel University

Stuart Mease, Virginia Tech

Wallace W. Meyer, Jr, University of Kansas

John Edward Michaels, California University of Pennsylvania

Charlie Nagelschmidt, Champlain College

David M. Nemi, Niagara County Community College

Laurel F. Ofstein, Western Michigan University

Robert W. Robertson, Independence University

Linda Wabschall Ross, Rowan University

Darrell Scott, Idaho State University

Sally Sledge, Norfolk State University

Frank R. Spitznogle, Northern Arizona University

Joseph R. Stasio, Jr., Merrimack College

Lauren Talia, Independence University

Paula A. White, Independence University