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How To Conduct Organizational Surveys
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How To Conduct Organizational Surveys
A Step-by-Step Guide


October 1996 | 176 pages | SAGE Publications, Inc
A manufacturing company is downsizing and wants to know the impact on employee morale. A computer corporation is considering moving its headquarters and needs to determine how many employees intend to relocate. A multinational consulting firm has had a rash of sexual harassment complaints and seeks to determine the extent of the problem. To address these and other business-related issues, organizations are increasingly turning to surveys. Surveys are popular in organizations because--when done properly--they can provide accurate information about major organizational challenges, especially as the technology of surveys rapidly advances. Taking these issues into consideration, How to Conduct Organizational Surveys offers a practical, step-by-step guide. Anyone trying to make the transition from theory to practice will benefit greatly from this how-to guide. How to Conduct Organizational Surveys is also written for researchers who need to fine-tune their surveying skills.
 
Organizational Surveys
An Overview  
 
Identifying Survey Content
 
Creating the Survey, Part One
Writing Survey Items  
 
Creating the Survey, Part Two
Response Alternatives, Item Order, Survey Length, and Response Biases  
 
Selecting Survey Respondents
 
Organizational Survey Administration
 
Fielding the Survey
 
Monitoring and Maximizing Response Rates
 
Data Processing
 
Analyzing Data and Interpreting Results
 
Presentation of Survey Findings

"Unlike many survey ‘how-to’ books, this book is clear, well-written, practical, and insightful. I highly recommend it to those interested in conducting organizational surveys or managing a consultant/ vendor that is supplying survey services to an organization." 

TECHNO

This is one of the only practical guides available that is focused on organizational surveys instead of surveys in general.

Dr Thomas Mason
Psychology Dept, Elmhurst College
January 20, 2013

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ISBN: 9780803955134
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