About the Author
Chapter 1: Conducting Surveys: Everyone Is Doing It
Self-Administered Questionnaires and Interviews: The Heart of the Matter
A Survey Continuum: From Specific to General Use
Ethics, Privacy, and Confidentiality
Children and Survey Ethics
Formal Standards for Ethical Surveys
Chapter 2: The Survey Form: Questions, Scales, and Appearance
The Content Is the Message
Select Your Information Needs or Hypotheses
Make Sure You Can Get the Information
Do Not Ask for Information Unless You Can Act on It
Organizing Responses to Open-Ended Survey Items: Do You Get Any Satisfaction?
Rules for Writing Closed Survey Questions
Responses for Closed Questions
Plain and Simple Survey Questions and Responses
Chapter 3: Getting It Together: Some Practical Concerns
Getting the Survey in Order
Questionnaire Format: Aesthetics and Other Concerns
Branching Questions, or the Infamous “Skip” Pattern
Administration: Who Gives What to Whom?
Reliability and Validity: The Quality of Your Survey
Selecting and Adapting Surveys
Finding Surveys on the Web
The Survey Is Put on Trial: Guidelines for Pilot Testing
A Far-Reaching World: Surveys, Language, and Culture
Chapter 4: Sampling
Sample Size and Response Rate: Who and How Many?
Stratified Random Sampling
Simple Random Cluster Sampling
Other Convenience Sampling Methods
Finding the Sample: Who Is In? Who Is Out?
How Large Should Your Sample Be?
Statistical Methods: Sampling for Two Groups and an Intervention
Margin of Error and Confidence Level
Chapter 5: Survey Design: Environmental Control
Which Designs Are Available?
Cross-Sectional Survey Designs
Experimental Survey Designs
Other Survey Designs: Normative and Case Control
Surveys, Research Design, and Internal and External Validity
Surveys With Qualitative Data: Threats to Internal and External Validity
Chapter 6: Analyzing and Organizing Data From Surveys
What Is Typical Anyway? Some Commonly Used Methods for Analyzing Survey Data
Surveying Differences: Usual Methods
To Be or Not to Be: Statistician or Qualitative Analyst?
Content Analysis, Open-Ended Responses, and Comments
Putting the Cart in Front of the Horse: Selecting Analysis Methods
Chapter 7: Presenting the Survey Results
Reproducing the Questionnaire
Drawing Diagrams or Pictures
Writing the Results of a Survey
Survey Reporting Checklists and Guides
Oral versus Written Reports: A Difference in Conversation