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How To Improve Survey Response Rates
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How To Improve Survey Response Rates
A Guide for Interviewers on the Doorstep (Non-commercial) (PAL VHS Video Educational Rate)


September 1999 | SAGE Publications Ltd
Successful survey research depends on public cooperation. This training video for interviewers demonstrates how to gain people's cooperation and shows how to develop the skills and techniques for successful interviewing.

This training video from a leading social research institute - the National Centre for Social Research (formerly Social and Community Planning Research) features four experienced interviewers at work, demonstrating their various strategies on the doorstep, and showing what they do when people are `too busy' or `not interested'.

Bullet-point screens summarise the main issues, and an accompanying 28-page manual provides the trainer with additional material and commentary with which to generate discussion.

How to Improve Survey Response Rates will prove to be an invaluable educational resource for professional and trainee interviewers carrying out social research, market research and public opinion polls.


 
Preparation
Paperwork

 
 
Approaching the House
Clues

 
 
Doorstep Behaviour
General

 
 
Called At a Bad Time
 
Doorstep Behaviour
Check the Address

 
 
Doorstep Behaviour
Introducing the Survey

 
 
Entryphones
 
Why Me...? Go Next Door
 
Selection
 
Not Interested
 
Starting the Interview
 
Overcoming Obstacles
 
Older People
 
Bad Days and Good Days
 
Last Words

`The contents are direct and carefully designed to stimulate a constructive and focussed discussion in the workshop scenario... this is an extremely helpful and worthwhile video, which confronts the single most important issue in terms of the accuracy of survey research - persuading selected respondents to participate. As such it is to be welcomed and would form a useful part of any training procedure for new or experienced survey interviewers' - SRA News

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