You are here

SAGE online ordering services and account tools will be unavailable due to system maintenance Saturday, July 11, 10:30am - 2pm Pacific. If you need assistance, please contact Thank you for your patience and we apologise for the inconvenience.

Expedited access to textbooks and digital content

Instructors: Due to the COVID-19 pandemic and in support of your transition to online learning, requests for complimentary review copies of our textbooks will be fulfilled through our eBooks partner, VitalSource. By providing you with a digital review copy of the requested textbook(s), we can ensure you have expedited access to our content. If you require special assistance, please contact us at (800) 818-7243 ext. 6140 or at

Implicit Measures for Social and Personality Psychology

Implicit Measures for Social and Personality Psychology

Research Methods

March 2011 | 96 pages | SAGE Publications Ltd

Increasingly used by behavioral and social scientists, implicit measures involve investigating core psychological constructs in ways that bypass people's willingness and ability to report their feelings and beliefs. Focused on two primary assessment tools, evaluative priming and the Implicit Association Test, this Implicit Measures volume is designed for serious practitioners and beginning researchers in social and personality psychology.

The book provides an overview of each measure, describing its theoretical underpinnings and construct validity. Each chapter then lays out "best practices" for successfully designing each method and analyzing results, revealing how to avoid common pitfalls. This volume will enable students of implicit measures to decide when and how to use them in their own research, and educate consumers of research about the accomplishments and challenges of using these state-of-the art assessment techniques.

This text will be perfect for all advanced students and researchers in social and personality psychology using implicit measures as part of their studies or research.


Introduction to Implicit Assessment
Evaluative Priming
The Implicit Association Test
The Flexibility of the Implicit Association Test
Basic Operations

Great book on a much needed topic. Rudman expertly synthesized the information on implicit measures in an engaging and informative manner that allows for a high level of ease in choosing the best measures.

Dr Gina Laura Gullo
Accounting Dept, Lehigh University
January 11, 2018

I considered this book for a MSc course in Cognitive and Evolutionary Anthropology. While a few students were interested in implicit measures, they did not all need to consult a book on the matter. Students who will use such methods will certainly be directed to this book.

Dr Jonathan Jong
Anthropology, University of Oxford
November 11, 2013

Practical guide to using implicit measures. Everything you need to know if you want to include the Implicit Association Task or evaluative priming in your empirical studies.

Ms Sara Jahnke
Clinical Psychology and Psychotherapy, Dresden University of Technology
October 21, 2011

Sample Materials & Chapters

Chapter 1

Preview this book