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Indian Media in a Globalised World

Indian Media in a Globalised World

First Edition

July 2010 | 300 pages | SAGE India
This book explores the transformation of Indian media in the context of two major developments: globalisation (which Sociologist Anthony Giddens terms as being ‘revolutionary’) and advances in communication technologies. It is rich in empirical details of how the Indian media has evolved in the past two decades, particularly in the context of potential to transform, construct and nurture particular identities in response to globalisation. The study of the transformation of Indian media is significant because not only has globalisation allowed access to a host of things hitherto represented as ‘foreign’ to Indian culture by the media, but it has also opened the floodgates for foreign media.

Adopting a multi-disciplinary approach, this book looks at the role of media in purveying political, economic and cultural identities, the current definitions of ‘we’, ‘they’, and the ‘other’, and how the ‘other’ is perceived in contemporary India. The discussions cover all forms of media, that is, newspaper, films, radio, television and online media, along with media policy and other economic challenges facing the media.

Glocalisation of Indian Television
Nationalism as a marketing tool by MNC advertisements
Print media in the era of globalisation
Commercial FM radio takes over Indian cities
The pan-Tamil rhetoric in Regional media
Citizen journalism and the public sphere in India
The Naga nation on the Net
Towards a more inclusive Indian identity? A case study of the Bollywood film Swades
Public service broadcasting in India: Doordarshan's Legacy
The archetypes of Sita, Kaikeyi and Surpanaka stride the small screen
Freedom in Indian blogosphere
Television policy in India: An unfulfilled agenda

‘Indian Media in a Globalised World’ offers a refreshingly academic look at the expanding media. The book, written by Maya Ranganathan and Usha Rodrigues, explores the pressures the media was subjected to as it faced ‘globalization’ and ‘glocalization’…the book touches all the laterals of the Indian media post globalization…The book is a must read for media students, scholars, media academics and professionals.

The Hoot

[The book] provides us with an extensive account of rapidly changing terrain of Indian media…this is a timely work of considerable value for scholars and  students…the great strength of this book is to complement the growth range of anthropological and aesthetic material on Bollywood with a thorough rounding out of the contemporary Indian media scene.

Media International Australia

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