Indian Media in a Globalised World
- Maya Ranganathan - Macquarie University, Sydney, Australia
- Usha M Rodrigues - Deakin University, Melbourne, Australia
Mass Communication Theory
Adopting a multi-disciplinary approach, this book looks at the role of media in purveying political, economic and cultural identities, the current definitions of ‘we’, ‘they’, and the ‘other’, and how the ‘other’ is perceived in contemporary India. The discussions cover all forms of media, that is, newspaper, films, radio, television and online media, along with media policy and other economic challenges facing the media.
‘Indian Media in a Globalised World’ offers a refreshingly academic look at the expanding media. The book, written by Maya Ranganathan and Usha Rodrigues, explores the pressures the media was subjected to as it faced ‘globalization’ and ‘glocalization’…the book touches all the laterals of the Indian media post globalization…The book is a must read for media students, scholars, media academics and professionals.
[The book] provides us with an extensive account of rapidly changing terrain of Indian media…this is a timely work of considerable value for scholars and students…the great strength of this book is to complement the growth range of anthropological and aesthetic material on Bollywood with a thorough rounding out of the contemporary Indian media scene.
