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Innovation Management
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Innovation Management
Strategies, Concepts and Tools for Growth and Profit

Second Edition
  • Shlomo Maital - Senior Research Fellow, S. Neaman Institute for Advanced Studies in Science & Technology, Haifa, Israel
  • D. V. R. Seshadri - Clinical Full Professor of Business, Indian School of Business, Hyderabad

July 2018 | 584 pages | SAGE Publications Pvt. Ltd
Innovation Management: Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of innovation management. It seeks to reap the fruits of experience from an earlier discipline, competitive strategy—it took more than two decades for practitioners to realize that successful strategy is driven by implementation, not by formulation. Similarly, successful innovation—the key to growth and profit—rests on disciplined management of the innovation process from start to finish. This book first answers the key questions: Why innovate? How to innovate? Who innovates? It then provides 10 essential and practical tools to help innovators guide their ideas to marketplace success.

Following the publication of the successful First Edition, and in response to many readers' positive feedback for its case studies, the Second Edition contains a large number of new mini case studies about innovative start-ups, businesses and ideas in the period of 2007–10. The book comes with a CD featuring three hours of professionally produced lectures by the first author (Shlomo Maital), including interviews with the authors of the case studies that appear towards the end of each chapter.
 
Prologue Shlomo Maital and D V R Seshadri
 
PART ONE: STRATEGIES AND CONCEPTS FOR INNOVATION
 
The Innovation Imperative: Why Innovate?
 
The Innovation Portfolio: What to Innovate?
 
The Innovation Voices: How to Innovate?
 
The Innovative Mind: Who Innovates?
 
PART TWO: TOOLS FOR PROFIT AND GROWTH
 
Price-Cost-Value
 
Hidden Costs, Hidden Benefits
 
Trade-Offs: Optimizing and Eliminating Them
 
Cost Functions: 'Survival of the Fittest'
 
People, Knowledge and Machines: In Search of a Free Lunch
 
Scale and Scope: Scaling Markets of One
 
Learning Curves Are Made, not Born
 
Where is the Money? Markets and Demand-Driven Innovation
 
Calculating Risks: Decision-Making in an Uncertain World
 
Competing by Collaborating
 
Epilogue: Ten Essential Tools
 
Index

A unique book in the rapidly growing discipline of innovation management...combines the extensive knowledge and international experience...provides full coverage of vitally important area of business...an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.

Uday India, 2 November 2013

Innovation management is a unique book in the rapidly growing discipline of innovation management… combines the extensive knowledge and international experience of authors…the book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation…. The book provides full coverage of vitally important area of business…takes a unique multi-functional approach…this approach provides students with a full presentation of appropriate management theory and detailed coverage of practical concerns…an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.

46 Uday India, 2 November 2013

A unique book in the rapidly growing discipline of innovation management...combines the extensive knowledge and international experience...an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.

Uday India

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ISBN: 9788132107224
$32.99