International and Cross-Cultural Management Research
- Jean-Claude Usunier - University of Lausanne, Switzerland
`An excellent account of the current state of the art and makes an important contribution to the theoretical and methodological development of the area as a whole' - Journal of Marketing Management
`This book addresses the particular characteristics of international management research, including the role of culture. The book also offers a typology of research designs in international management and shows the role culture plays in such designs' - Business Line
I recommend this book for making cross-cultural essay, experiment or submission. My students are really delighted with this book, because it can give you clear tool about implementation of cross-cultural studies. I ordered books for our library.
This textbook has a comprehensive approach to international and cross-cultural management. It proves to be a very good resource for researchers, organisations and students.