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International and Development Communication
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International and Development Communication
A 21st-Century Perspective

Edited by:
  • Bella Mody - University of Colorado, Boulder,India


April 2003 | 320 pages | SAGE Publications, Inc

"Mody ties together much of the book with the currently compelling concept of globalization. For scholars it provides a wealth of current references and sketches a historical overview that is mostly absent in other volumes that attempt a summary like this one."

COMMUNICATION RESEARCH TRENDS


International and Development Communication: A 21st Century Perspective examines the exciting field of international and development communication and illustrates how this field of study is composed and how it has grown. Derived from the successful Handbook of International and Intercultural Communication, Second Edition, this book opens with an updated and expanded introduction by Bella Mody, showcasing the effects of globalization, and contains those chapters from the Handbook that deal with international and development communication.

International and Development Communication provides a historical perspective and a contemporary analysis of the field of international communication and its application to development communication. The book examines how communication media and telecommunications are considered central to globalization and to national development, and discusses globalization in history, the role of media, changes in structural biases of media and telecommunication institutions, national forces of capitalism, and biases in international and development communication messages.

provides a historical perspective and a contemporary analysis of the field of international communication and its application to development communication. The book examines how communication media and telecommunications are considered central to globalization and to national development, and discusses globalization in history, the role of media, changes in structural biases of media and telecommunication institutions, national forces of capitalism, and biases in international and development communication messages.

The book, divided into two parts, revolves around media institutions and the conditions under which they have been used by the state and private capital. Part One covers international communication and presents the thinking of several well-known authors from areas such as South Asia, East Asia, Europe, and North America. Part Two focuses on development communication applications by various active researchers and professors, drawn from Latin America, South Asia, and North America.

With contributions from experts in the field, each part of the book begins with a chapter on theories and closes with one on issues. Chapters within each part examine the distinct and broadly recognized topics of research within each area, such as media corporations in the age of globalization, transnational advertising, the global-local dialectic and polysemic effects, development communication campaigns, communication technology and development, and international development communication.


 
PART I: INTERNATIONAL COMMUNICATION
Bella Mody
Introduction to International Communication
Stephen McDowell
Ch.1 Theory and Research in International Communication: An Historical and Institutional Account
Edward A. Comor
Ch. 2 Media Corporations in the Age of Globalization
Oliver Boyd-Barrett
Ch. 3 Global Communication Orders
Thomas L. Jacobson and Won Yang Jang
Ch. 4 Mediated War, Peace, and Global Civil Society
K. Viswanath and Liren Zeng
Ch. 5 Transnational Advertising
Bella Mody and Anselm Lee
Ch. 6 The Global-Local Dialectic and Polysemic Effects
Sandra Braman
Ch. 7 A Pandemonic Age: The Future of Internationall Communications Theory and Research
 
PART II: DEVELOPMENT COMMUNICATION
Bella Mody
Introduction to Development Communication
Srinivas R. Melkote
Ch. 8 Theories of Development Communication
Silvio Waisbord
Ch. 9 State, Development, and Communication
Leslie Snyder
Ch. 10 Development Communication Campaigns
J. P. Singh
Ch. 11 Communication Technology and Development: Instrumental, Institutional, Participatory, and Strategic Approaches
Robert Huesca
Ch. 12 Participatory Approaches to Communication for Development
Leslie Steeves
Ch. 13 Development Communication as Marketing, Collective Resistence, and Spiritual Awakening: A Feminist Critique
Karin Wilkins
Ch 14 International Development Communication: Proposing a Research Agenda for a New Era

"Mody ties together much of the book with the currently compelling concept of globalization.  For scholars it provides a wealth of current references and sketches a historical overview that is mostly absent in other volumes that attempt a summary like this one."

—COMMUNICATION RESEARCH TRENDS 

Emilie McAnany
Santa Clara University
Key features
  • Updated and expanded introduction by Bella Mody provides the framework for the book
  • Each part begins with a chapter on theories and closes with one on issues.

The remaining chapters in each part examine the distinct and broadly recognized topics of research with each area.

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