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International Journal of Market Research

International Journal of Market Research

Published in Association with Market Research Society

eISSN: 25152173 | ISSN: 14707853 | Current volume: 66 | Current issue: 5 Frequency: Bi-monthly

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading primary authoritative source of information about excellent practice and new thinking in research, insight and data analysis worldwide.

The IJMR provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and management issues.

IJMR is SSCI-ranked and is rated by the Association of Business Schools as a 2* journal.

Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading edge and authoritative thinking that can be practically applied in a business and societal context.

The IJMR is first and foremost a journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change.

The editorial team is interested in papers that are evidence based, clearly written and unambiguous; that are original and contain new and practical ideas. The style should demonstrate authority and expertise but be accessible to the wider audience. In particular, every paper must engage and stimulate readers, be relevant to their needs and ensure that the practical applications of the ideas and concepts within the papers are readily apparent.

Whatever the topic, the material published within the IJMR is written by experts in their field and all submissions are reviewed prior to publication by their peers to ensure that high standards and integrity are maintained.

In summary, the IJMR is the place to find new thinking in research, insight and data. The content is rigorously vetted, stimulating and essential reading.

This journal is a member of the Committee on Publication Ethics (COPE).

Founded in 1958 the aim of the International Journal of Market Research (IJMR) is to publish original research addressing key challenges in market research and insight.

The IJMR is first and foremost an applied journal that seeks to encourage a dialogue between practitioners, academics, and those in the business or public sectors who rely on research and insight to make effective decisions, deliver impact and drive change. IJMR publishes theoretical and empirical papers from both established and emerging scholars, from a wide range of methodological backgrounds.

IJMR seeks to achieve impact through the relevance of the work it publishes. Papers must address a problem of relevance to stakeholders and provide actionable insights for practice. Whilst broad based, IJMR typically publishes papers that either make a methodological contribution or are novel examples of applied consumer research.

IJMR is SSCI-ranked, rated as an ‘A’ quality journal by the ABDC, and as an ‘Internationally Recognised’ (2*) journal by the Chartered Association of Business Schools.
Editor in Chief
Daniel Nunan University of Warwick, UK
Associate Editors
Arnold Japutra University of Western Australia
Alena Kostyk University of Glasgow, UK
Clifford Lewis Charles Sturt University, Australia
Leo Paas The University of Auckland, New Zealand
Christopher Pich University of Nottingham, UK
Valentina Pitardi University of Surrey, UK
Billy Sung Curtin University, Australia
Arry Tanusondjaja Ehrenberg Bass Institute, University of South Australia, Australia
Anca Yallop Auckland University of Technology, New Zealand
Editorial Review Board
Zachary William Anesbury Ehrenberg Bass Institute, University of South Australia, Australia
Paolo Antonetti NEOMA Business School, France
Richard Asquith Richard Asquith Consulting, UK
Paul Baines University of Leicester, UK
Chris Barnham Chris Barnham Research and Strategy, UK
Zhiling Bei University of Missouri, USA
Clive Boddy University of Tasmania, Australia
Roger Byatt University of Portsmouth, UK
Colin Campbell University of San Diego, USA
Simon Chadwick Cambiar, USA
Walid Chaouali University of Tunis Carthage, Tunisia
Michelle Cowley-Cunningham Dundalk Institute of Technology, Ireland
Harry Davies Google, UK
John Dawes Ehrenberg Bass Institute, University of South Australia, Australia
Philly Desai Turnstone Research, UK
Maria Laura Di Domenico Surrey Business School, UK
Don A. Dillman Washington State University, USA
Markus Eberl TNS Infratest, Germany
Laurent Florès SLPV Analytics, France
Rachel Fuller University of South Australia, Australia
Roberto Furlan Kantar, UK
Peter Furness Peter Furness, UK
Tobias Gummer GESIS - Leibniz Institute for the Social Sciences, Germany
Chris Hackley Royal Holloway University of London, UK
Joe Hair University of South Alabama, USA
Mariann Hardey Durham University
Nicole Hartnett Ehrenberg Bass Institute, University of South Australia, Australia
Erika Hlédik ELTE Eötvös Loránd University, Hungary
David Jiménez-Castillo University of Almeria, Spain
Jan Karem Höhne University of Mannheim, Germany
Rachel Kennedy Ehrenberg Bass Institute, University of South Australia, Australia
Philipp Klaus International University of Monaco, INSEEC U Research Center, Monaco
Tanja Kunz GESIS - Leibniz Institute for the Social Sciences, Germany
James Leonhardt University of Nevada, USA
Tim Macer Meaning, UK
Armando Maria Corsi University of Adelaide, Australia
Frauke Mattison-Thompson Amsterdam Business School, Netherlands
Gunnar Mau Centre for Consumer Protection and Vulnerable Consumers, Germany
George Miaoulis Sheffield University / City College Thessaloniki, Greece
Sebastián Molinillo University of Malaga, Spain
Alejandro Mollá-Descals Universitat de Valencia, Spain
Virginia Monk Motif Limited, UK
Leigh Morris Bonamy Finch, UK
Corrine Moy Independent Researcher
Graham Mytton Audience Research Training and Consultancy, UK
Mihai Niculescu New Mexico State University, USA
Suha Omar De Montfort University, UK
Jo Pabari University of Portsmouth, UK
Ray Poynter The Future Place, UK
Jenni Romaniuk Ehrenberg Bass Institute, University of South Australia, Australia
Joss Roßmann GESIS - Leibniz Institute for the Social Sciences, Germany
Samer Sarsam Sunway University, Malaysia
Marko Sarstedt Ludwig Maximilians University, Germany
Yasmin Sekhon University of Southampton, UK
Anjul Sharma Walnut Unlimited, UK
Sharan Sharma University of Maryland, USA
Trevor Sharot Red Research, Singapore
Karsten Shaw London School of Economics, UK
Nikoletta Theofania Siamagka Aristotle University of Thessaloniki, Greece
Jason Sit University of Portsmouth, UK
Christopher M. Smith Wake Forest University, USA
Ineke Stoop Independent Researcher, Netherlands
Pia Storvang University of Southern Denmark, Denmark
Bradley Taylor GITR Limited, UK
Luke Taylor Kantar Public, UK
Mark Thorpe Truth Consulting, UK
Giang Trinh Ehrenberg Bass Institute, University of South Australia, Australia
Georgios Tsimonis De Montfort University, UK
Kelly Vaughan Ehrenberg Bass Institute, University of South Australia, Australia
Andrea Vocino Deakin University, Australia
Zachary Williams Western Michigan University, USA
Natyra Xharavina University of Sheffield, Sheffield, UK
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