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Internet Data Collection
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Internet Data Collection



© 2004 | 104 pages | SAGE Publications, Inc
Designed for researchers and students alike, the volume describes how to perform each stage of the data collection process on the Internet, including sampling, instrument design, and administration. Through the use of non-technical prose and illustrations, it details the options available, describes potential dangers in choosing them, and provides guidelines for sidestepping them. In doing so, though, it does not simply reiterate the practices of traditional communication modes, but approaches the Internet as a unique medium that necessitates its own conventions.
 
USING THE INTERNET AS A MEDIUM FOR RESEARCH
The Data Collection Process  
Data Collection Opportunities on the Internet  
Limitations of Internet Data Collection  
Orientation  
Organization  
 
PRACTICALITIES OF USING THE INTERNET
A New Communication Medium  
Getting Connected to the Internet  
Online Services Suitable for Data Collection  
 
DRAWING SAMPLES ON THE INTERNET
Specifying the Target Population  
Developing a Sample Frame  
Choosing a Sampling Method  
Determining the Size of the Sample  
Implementing Contacting Procedures  
 
ADMINISTERING INSTRUMENTS ON THE INTERNET
Selecting a Communication Mode  
Controlling Access  
Formatting the Instrument  
Incorporating Stimuli  
Limiting Item Non-Response  
Providing Instruction  
 
COMPILING RESPONSES ONLINE
Inducing Participation  
Collecting Submissions  
Authenticating Cases  
Appraising Responses  
Concluding Remarks  
 
REFERENCES
Key features
  • The text does not emphasize the technical aspects of programming Internet studies.
  • The text reviews the advantages and disadvantages of collecting data online compared to other communication modes, such as face-to-face, telephone, and mail surveys.
  • The text describes the process of identifying potential participants and the implications of these approaches for participant recruitment and subsequent statistical analysis.
  • The text details available options for collecting completed instruments from participants, explaining the implications of each choice.

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ISBN: 9780761927105
$22.00

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