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Introduction to Business

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This new text is modern, purpose-driven, and inclusive.

By best-selling authors: 

  • Heidi M. Neck, Babson College
  • Christopher P. Neck, Arizona State University
  • Emma L. Murray

Perfect for your Introduction to Business or Foundations course and written by best-selling authors, Introduction to Business explores the fundamental building blocks of modern business while addressing social impact, ethics, and the power of innovation throughout.

Cases on startups, small businesses, and corporations will ignite student interest as they learn from today’s most forward-looking organizations. Regardless of your students’ career aspirations, they will develop the mindset and skillset they need to succeed in their professional journeys.

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