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Introduction to Business

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This new text engages your students and helps them cultivate a business mindset, no matter their career aspirations.

By best-selling authors:

Heidi M. Neck, Babson College
Christopher P. Neck, Arizona State University
Emma L. Murray

Perfect for your Introduction to Business or Foundations course, Introduction to Business ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from inspiring startups and small businesses to powerful corporations, illustrate how businesses can prosper and create positive impact.

Simulation-based learning now available with this text. Give students a fun and powerful way to practice data-driven decision-making. Contact your Sage representative to learn more.

Request complimentary access today:

Request sample access to the full text and its accompanying media and activities library in Sage Vantage—an intuitive learning platform you (and your students) will actually love. For a personalized Vantage demo, please contact your sales representative. Or, request a complimentary review eBook copy by clicking below.