Introduction to Business

First Edition

Heidi M. Neck - Babson College, USA
Christopher P. Neck - Arizona State University, USA
Emma L. Murray

January 2023 | 432 pages | SAGE Publications, Inc

Written by bestselling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, Introduction to Business explores the fundamental building blocks of modern business while addressing social impact, ethics, and the power of innovation throughout. Cases on startups, small businesses, and corporations will ignite student interest as they learn from today’s most forward-looking organizations. Regardless of your students’ career aspirations, they will develop the mindset and skillset they need to succeed in their professional journeys.

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ISBN: 9781071813140 Paperback Suggested Retail Price: $135.00 Bookstore Price: $108.00

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BUSINESS IN AN ENTREPRENEURIAL WORLD

Chapter 1 The Business of Business

Chapter 2 Business Without Borders

Chapter 3 The Entrepreneurial Mindset

BLOCK 1 THE OFFERING

Chapter 4 Business Creation

Chapter 5 Business Models

Chapter 6 Business Strategy for Competitive Advantage

BLOCK 2 MARKETS AND CUSTOMERS

Chapter 7 Marketing & Sales

Chapter 8 Customers and Market Segments

BLOCK 3 STRUCTURE AND PURPOSE

Chapter 9 Organizational Structure and Design

Chapter 10 Organizational Mission and Culture

BLOCK 4 PEOPLE INSIDE THE BUSINESS

Chapter 11 Management and Leadership

Chapter 12 Human Resource Management

Chapter 13 Motivation and Empowerment

Chapter 14 Communication in Business

BLOCK 5 PERFORMANCE

Chapter 15 Operations and Quality Management

Chapter 16 Data Management and Analytics

Chapter 17 Accounting and Financial Statements

Chapter 18 Financial Management

Chapter 19: Legal Issues (Online Only Chapter)

Appendix A: Putting It All Together: The Business Impact Deck

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Instructor Resource Site

The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

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Student Study Site

Key features

Chapter-opening and chapter-ending case studies illustrate chapter concepts and highlight how companies are working towards UN Sustainable Development Goals
Entrepreneurial Mindset activities ask students to take action and develop the mindset and skillset they need to be successful in their professional careers
Ethics in Business challenges students to address ethical dilemmas, critically evaluate options, and consider consequences of different decisions.
The Business Impact Project helps students apply what they've learned and gain a deeper understand how all the building blocks of businesses work together
Unique chapters on business models and data management and data analytics ensure students have the knowledge they need to succeed in today's business environment.

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Introduction to Business

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