Introduction to Business
- Heidi M. Neck - Babson College, USA
- Christopher P. Neck - Arizona State University, USA
- Emma L. Murray
Introduction to Business
Recipient of the 2024 Textbook & Academic Authors Association (TAA) Most Promising New Textbook Award
This award recognizes excellence in 1st edition textbooks and learning materials.
Introduction to Business ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from inspiring startups and small businesses to powerful corporations, illustrate how businesses can prosper and create positive impact.
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Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more.- Assignable Video with Assessment
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With simulation based-learning by Hubro, students practice data-driven decision-making and receive immediate feedback to guide them to adapt their strategies and decisions. It’s a fun and powerful experience that gives students a clearer, more applicable understanding of business fundamentals. Request information and learn more. - LMS Cartridge
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“A cutting-edge approach to business instruction through the lens of entrepreneurship. I like the information discussed on nature of work and new trends such as 'gig' economies.”
"Simplified layout, current, contemporary examples. It presents information in a different format and should generate more classroom conversation.”
"This text is built for in-class discussions and activities. It helps students develop an important entrepreneurial mindset that is
important for their careers. It has a lot more actionable and assignable exercises for in class and outside of class. It's a flip-the classroom/hyflex model textbook."
"The book provides a good summary of important topics, business cases for students to analyze and also engage in, good discussion questions, and mindset activities that will help learners apply the knowledge gained."
"The author's approach to writing allows the average student to approach the topic in a way others do not. The integration of a global approach is sometimes not effective in other texts. It is here. This is definitely a text I would recommend to my faculty as Department Chair."
"The content is up-to-date and relevant. This book has more chapters that are realistic in nature to the current business environment."
"A practical straight-forward introduction to business concepts. Gives students case examples to explain various concepts. I really appreciate the business ethics cases at the end of each chapter instead of one single chapter on ethics. I think it helps reinforce to students that ethics is a part of every aspect of business and helps them think more comprehensively about it."
“A textbook with features that help your students learn and understand business better and help them to retain the information longer. I love the simplicity and forwardness of it.”
"I think the authors have done a good job of using a variety of businesses of different sizes and different types of industries to enhance the concepts."
“Timely, relevant, and relatable."
Sage College Publishing
