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Introduction to Media Literacy
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Introduction to Media Literacy

First Edition
Experience with SAGE edge


© 2016 | 296 pages | SAGE Publications, Inc

Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media. In nine streamlined chapters, students learn how the mass media operate and how to use the media in better ways to achieve their own personal goals. All of the essential media topics are covered—from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence—in a concise format that keeps students focused on effectively improving their media literacy skills.

 

Give your students the SAGE edge!

 

SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/potterintro.

 
Preface
 
Acknowledgments
 
About the Author
 
CHAPTER 1 Why Increase Media Literacy?
Our Message-Saturated Culture  
Automatic Routines  
Increasing Media Literacy  
Key Ideas  
Further Reading  
Keeping Up to Date  
 
CHAPTER 2 Media Literacy Approach
Taking out the Trash: Clearing Away Faulty Ideas About Media Literacy  
Increasing Media Literacy  
Key Ideas  
Further Reading  
 
CHAPTER 3 Mass Media Industries: Historical Perspective
Pre-Mass Media  
Development of Mass Media  
Current Picture  
Increasing Media Literacy  
Key Ideas  
Further Reading  
Keeping Up to Date  
 
CHAPTER 4 Mass Media Industries: The Economic Game
The Media Game  
Media Industries’ Strategies  
Increasing Media Literacy  
Key Ideas  
Further Reading  
Keeping Up to Date  
 
CHAPTER 5 Mass Media Audience: Industry Perspective
Identifying Opportunities  
Attracting Audiences  
Conditioning Audiences  
Increasing Media Literacy  
Key Ideas  
Further Reading  
 
CHAPTER 6 Mass Media Audience: Individual Perspective
Exposure Is Not the Same as Attention  
Decisions During Exposures  
Increasing Media Literacy  
Key Ideas  
Further Reading  
 
CHAPTER 7 Mass Media Content
Message Formulas and Genres  
Most General Formula: Next-Step Reality  
Narratives  
Electronic Games  
Interactive Message Platforms  
Increasing Media Literacy  
Key Ideas  
Further Reading  
Keeping Up to Date  
 
CHAPTER 8 Mass Media Effects
Media Effects Are Constantly Occurring  
Four Dimensions of Media Effects  
Factors Influencing Media Effects  
Increasing Media Literacy  
Key Ideas  
Further Reading  
Keeping Up to Date  
 
CHAPTER 9 Springboard
Twelve Guidelines  
Examples of Levels of Literacy  
Key Ideas  
Further Reading  
Keeping Up to Date  
 
Introduction to Appendices: Analyzing Media Literacy Issues
 
Appendix A. Analyzing Media Issues: Are Professional Athletes Paid Too Much?
Increase in Pay  
Pay Now Too High  
Non-Sustainability  
Ruining the Games  
Conclusions  
Further Reading  
Keeping Up to Date  
 
Appendix B. Analyzing Media Issues: Is Media Company Ownership Too Concentrated?
Consolidation of Ownership  
Concentration of Power  
Reduction of Competition  
Limitations on Access  
Change in Content  
Enriches Few People  
Conclusions  
Further Reading  
Keeping Up to Date  
 
Appendix C. Analyzing Media Issues: Is News Objective?
Analyzing the Idea of Objectivity  
Analyzing the Idea of Quality in News  
Considering Standards for News  
Conclusions  
Further Reading  
Keeping Up to Date  
 
Appendix D. Analyzing Media Issues: Is There Too Much Violence in the Media?
High Amount of Violence in the Media  
Some People Are More Vulnerable Than Others  
Reducing the Amount of Violence  
Conclusions  
Further Reading  
Test Your Knowledge Answers  
Glossary  
References  
Index  

Supplements

Instructor Resource Site

Instructor Teaching Site (Password Protected)

 SAGE edge for Instructors, supports your teaching by making it easy to integrate quality content and create a rich learning environment for students.

  • Test banks provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students’ progress and understanding.
  • Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for your course. 
  • Lecture notes summarize key concepts on a chapter-by-chapter basis to help with preparation for lectures and class discussions.
  •  EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter 
  • Chapter-specific discussion questions help launch classroom interaction by prompting students to engage with the material and by reinforcing important content
  • Carefully selected chapter-by-chapter video and multimedia content, which enhance classroom-based explorations of key topics.
  • Exhibits from the printed book are available in an easily-downloadable format for use in papers, hand-outs, and presentations
  • common course cartridge includes all of the instructor resources and assessment material from the student study site, making it easy for instructors to upload and use these materials in learning management systems such as Blackboard™, Angel®, Moodle™, Canvas, and Desire2Learn™

 

Student Study Site

SAGE edge for Students provides a personalized approach to help students accomplish their coursework goals in an easy-to-use learning environment.

  • A  customized online action plan includes tips and feedback on progress through the course and materials, which allows students to individualize their learning experience
  • Learning objectives reinforce the most important material
  • Mobile-friendly practice quizzes allow for independent assessment by students of their mastery of course material
  • Mobile-friendly eFlashcards strengthen understanding of key terms and concepts
  • EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter 
  • Carefully selected chapter-by-chapter video and multimedia content which enhance classroom-based explorations of key topic
  • Chapter-specific study questions are designed to help reinforce key concepts in each chapter for self-review

essential reading for our level three media learners with invaluable information and extension tasks that they can use to gain more form lectures

Mr brendon pettit
creative studies, Great Yarmouth College
August 2, 2016

The 'Introduction to Media Literacy' is a well-structured book that helps Media students improve their media literacy and familiarise with ideas and concepts that are confusing or new to them. Test Your Knowledge questions help with mapping prior knowledge and can be used as an ice-breaker setting the tone for each lecture.

Mrs Chryssa Skodra
Business Administration , Kauno Kolegija University of Applied Sciences
October 31, 2015

Introduction to Media Literacy provides a well-structured and an easy-to-read introduction to the complex topic of media literacy. What I found of a particular value while using this book in my course were the practical assignments that helped my students think further about the topics they have learned about and see how they can apply these concepts in their everyday life.

Mrs Ema Kusen
International Studies , Pädagogische Hochschule Linz
September 22, 2015
Key features

KEY FEATURES:    

  • Test Your Knowledge true-or-false questions start every chapter by assessing how much students know about the chapter's topic.
  • Applying Skills marginal questions shows students how to put the author’s Seven Skills of Media Literacy into action. 
  • Applying Media Literacy exercises help students to apply the concepts and skills of media literacy in their own daily lives.
  • Analyzing Media Literacy Issues section guides students to reflect critically on key issues in the media including media violence, objectivity in the news, the impact of money on sports, and the consolidation of media ownership.

Sample Materials & Chapters

Title Page

Chapter 2

Chapter 4


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