Introduction to Social Research

Quantitative and Qualitative Approaches

Covering qualitative, quantitative, and mixed research methods with balanced attention, this new edition remains the perfect companion for you at all stages of their research journey. The text explores the entire research process—from formulating a question, to writing up findings, and to matching research questions with the appropriate methods—making it your trusted resource for dipping in and out as needed.

This book also introduces a suite of updated features to support your learning and application:

•Learning objectives to help you focus on the key ideas and outcomes you should achieve and track your progress.
•Chapter summaries to reinforce your understanding and offer a quick reference for exam preparation.
•Exercises and study questions to encourage you to reflect critically on concepts and practice research thinking in a structured way.
•Further reading suggestions support your extended study and offer pathways for developing more advanced research knowledge.

Whether you are starting a research methods course or embarking on your own undergraduate or postgraduate project, this book provides the essential foundation for successful social research.