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Journal of Macromarketing

Journal of Macromarketing

2017 Impact Factor: 1.969
2017 Ranking: 81/140 in Business
Source: Journal Citation Reports®, 2018 release, a Clarivate Analytics product
Published in Association with Macromarketing Society
Examining the Interactions among Markets, Marketing, and Society

Editor
Mark Peterson University of Wyoming, USA

Other Titles in:
Marketing | Social Marketing

eISSN: 15526534 | ISSN: 02761467 | Current volume: 38 | Current issue: 4 Frequency: Quarterly

Journal of Macromarketing is now indexed in the Social Science Citation Index!

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

  • How markets and marketing systems operate
  • Classical and nontraditional examinations of the role of marketing in socio-economic development
  • The origins, growth, and development of marketing history as an activity and marketing thought
  • The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
  • Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.

This journal is a member of the Committee on Publication Ethics (COPE).

The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.

Previous Editors
Associate Editors
Alan Bradshaw Royal Holloway, University of London, UK
Alexandra Ganglmair-Wooliscroft University of Otago, New Zealand
Michaela Haase Freie Universität Berlin, Germany
Anne-Marie Kennedy University of Canterbury, New Zealand
Michael S.W. Lee University of Auckland, New Zealand
Marilyn Liebrenz-Himes George Washington University, USA
Pierre McDonagh University of Bath, UK
Alexander Nill University of Nevada, USA
Teresa Pavia University of Utah, USA
Andrea Prothero University College Dublin, Ireland
Clifford J. Shultz, II Loyola University Chicago, USA
Terrence H. Witkowski California State University, Long Beach, USA
Ben Wooliscroft University of Otago, New Zealand
Editorial Policy Board
Stacey Baker Creighton University, USA
Andrés Barrios Universidad De Los Andes, Colombia
Raymond Benton, Jr. Loyola University Chicago, USA
Alan Bradshaw Royal Holloway University of London, UK
Jack Cadeaux University of New South Wales, Australia
Norah Campbell Trinity College Dublin, Ireland
Sylvain Charlebois Delhousie University, Canada
Marius Claudy University College Dublin, Ireland
Christine Domegan University of Galway, Ireland
Ahmet Ekici Bilkent University, Turkey
Tina Facca-Miess John Carroll University, USA
Alexandra Ganglmair-Wooliscroft University of Otago, New Zealand
James W. Gentry University of Nebraska, Lincoln, USA
Sanford Grossbart University of Nebraska, Lincoln, USA
Wencke Gwozdz Copenhagen Business School, Denmark
Michaela Haase Freie Universität Berlin, Germany
Wendy Hein University of London, UK
Sabrina Helm University of Arizona, USA
Ronald P. Hill American University, USA
Shelby D. Hunt Texas Tech University, USA
Anne-Marie Kennedy University of Canterbury, New Zealand
Finola Kerrigan University of Birmingham, UK
Olga Kravets Royal Holloway University of London
Eugene Laczniak Marquette University, USA
Marilyn Liebrenz-Himes George Washington University, USA
Helge Löbler Universität Leipzig, Germany
Nguyen Thi Tuyet Mai National Economics University, Vietnam
Pierre McDonagh University of Bath, UK
John Mittelstaedt University of Wyoming, USA
Alexander Nill University of Nevada Las Vegas, USA
Stephanie Oneto University of Wyoming, USA
Teresa Pavia University of Utah, USA
Mark Peterson University of Wyoming, USA
Pia Polsa Hanken School of Economics, Finland
Josephine Previte University of Queensland, Australia
Andrea Prothero University College Dublin, Ireland
Don R. Rahtz College of William and Mary, USA
William Redmond Indiana State University, USA
Alexander Reppel Royal Holloway, University of London, UK
Terri Rittenburg University of Wyoming, USA
Nicholas Santos Marquette University, USA
Stefan Schwarzkopf Copenhagen Business School, Denmark
Clifford J. Shultz, II Loyola University Chicago, USA
Anusorn Singhapakdi Old Dominion University, USA
M. Joseph Sirgy Virginia Tech, USA
Mark Tadajewski Durham University, UK
Anne Veeck University of Western Michigan, USA
William Wilkie University of Notre Dame, USA
Terrence H. Witkowski California State University, Long Beach, USA
Ben Wooliscroft University of Otago, New Zealand
Detlev Zwick York University, Canada
Manuscript Review Board
Richard P. Bagozzi University of Michigan, USA
Stacey M. Baker Creighton University, USA
Russell W. Belk York University, Canada
Raymond Benton, Jr. Loyola University Chicago, USA
Józef Berács Corvinus University of Budapest, Hungary
Alan Bradshaw Royal Holloway University of London, UK
Steven M. Burgess University of Cape Town, South Africa
Timothy Burkink University of Nebraska, USA
Jack Cadeaux University of New South Wales, Australia
Mario Campana University of London, Goldsmiths, UK
Norah Campbell Trinity College Dublin, Ireland
S. Tamer Cavusgil Georgia State University, USA
Sylvain Charlebois Delhousie University, Canada
Andreas Chatzidakis Royal Holloway, University of London, UK
Marius Claudy University College Dublin, Ireland
Nikhilesh Dholakia University of Rhode Island, USA
Susan Dobscha Bentley College, USA
Giana Eckhardt University of London, UK
Ahmet Ekici Bilkent University, Turkey
Karin M. Ekström University of Borås, Sweden
Tina Facca-Miess John Carroll University, USA
O.C. Ferrell Belmont University, USA
Alexandra Ganglmair-Wooliscroft University of Otago, New Zealand
Stephanie Geiger-Oneto University of Wyoming, USA
James W. Gentry University of Nebraska, Lincoln, USA
Guliz Ger Bilkent University, Ankara, Turkey
Sanford Grossbart University of Nebraska, Lincoln, USA
Gregory T. Gundlach University of North Florida, USA
Wencke Gwozdz Copenhagen Business School, Denmark
Michaela Haase Freie Universität Berlin, Germany
Ronald P. Hill American University, USA
Morris B. Holbrook Columbia University, USA
Renee S. Hughner Arizona State University, USA
Tomas Hult Michigan State University, USA
Ashlee Humphreys Northwestern University, USA
Shelby D. Hunt Texas Tech University, USA
Frédéric Jallat ESCP-EAP European School of Management, France
D.G. Brian Jones Quinnipiac University, USA
Annamma Joy University of British Columbia, Canada
Djavonblek Kadirov Victoria University at Wellington, New Zealand
Carol Kaufman-Scarborough Rutgers University, USA
Anne-Marie Kennedy University of Canterbury, New Zealand
Finola Kerrigan University of Birmingham, UK
William E. Kilbourne Clemson University, USA
Thomas C. Kinnear University of Michigan, USA
Thomas A. Klein University of Toledo, USA
Philip Kotler Northwestern University, USA
Olga Kravets Royal Holloway University of London
Eugene Laczniak Marquette University, USA
Roger A. Layton University of New South Wales, Australia
Dong-Jin Lee Yonsei University, South Korea
Michael S.W. Lee University of Auckland, New Zealand
Marilyn Liebrenz-Himes George Washington University, USA
Naresh Malhotra Georgia Institute of Technology, USA
Pierre McDonagh University of Bath, UK
Kim McKeage Hamline University, USA
John Mittelstaedt University of Wyoming, USA
Robert Mittelstaedt University of Nebraska, Lincoln, USA
Michael P. Mokwa Arizona State University, USA
Elizabeth Moore University of Notre Dame, USA
Michael R. Mullen Florida Atlantic University, USA
Patrick E. Murphy University of Notre Dame, USA
Alexander Nill University of Nevada Las Vegas, USA
Aidan O'Driscoll Dublin Institute of Technology, Ireland
John O'Shaughnessy Columbia University, USA
Glenn S. Omura Michigan State University, USA
Yigang Pan York University, Canada
Teresa Pavia University of Utah, USA
Jaqueline Pels Universidad Torcuato di Tella, Argentina
Pia Polsa Hanken School of Economics, Finland
Andrea Prothero University College Dublin, Ireland
Don R. Rahtz College of William and Mary, USA
William Redmond Indiana State University, USA
Alexander Reppel Royal Holloway, University of London, UK
Terri Rittenburg University of Wyoming, USA
A. Coskun Samli University of North Florida, USA
Jonathan Schroeder Rochester Institute of Technology, USA
Stefan Schwarzkopf Copenhagen Business School, Denmark
Stanley J. Shapiro Simon Fraser University, Burnaby, Canada
Eric H. Shaw Florida Atlantic University, USA
Clifford J. Shultz, II Loyola University Chicago, USA
Anusorn Singhapakdi Old Dominion University, USA
M. Joseph Sirgy Virginia Tech, USA
Srinivas Sridharan Monash University, Australia
Mark Tadajewski Durham University, UK
Robert Tamilia University of Quebec at Montreal, Canada
Rohit Varman Indian Institute of Management Calcutta, India
Anne Veeck University of Western Michigan, USA
Irena Vida University of Ljubljana, Slovenia
Madhu Viswanathan University of Illinois at Urbana–Champaign, USA
William Wilkie University of Notre Dame, USA
Jerome Williams The University of Texas at Austin, USA
Terrence H. Witkowski California State University, Long Beach, USA
Ben Wooliscroft University of Otago, New Zealand
Zhiyong Yang City University of Hong Kong
Nan Zhou City University of Hong Kong
Lilia Ziamou Baruch College, City University of New York, USA
Detlev Zwick York University, Canada
Emeritus Members
O.C. Ferrell Belmont University, USA
George Fisk Emory University, USA
Charles Goeldner University of Colorado at Boulder, USA
William E. Kilbourne Clemson University, USA
Thomas A. Klein University of Toledo, USA
Roger A. Layton University of New South Wales, Australia
Robert Mittelstaedt University of Nebraska, Lincoln, USA
Stanley Shapiro Simon Fraser University, Burnaby, Canada
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  • Guide for Submission of Manuscripts:
    Journal of Macromarketing

    http://jmk.sagepub.com/

    The Journal of Macromarketing is a scholarly publication that examines the interactions among markets, marketing, and society. Though primarily a marketing journal, JMK is also multidisciplinary and accepts submissions from a wide range of social science and business fields including management, economics, sociology, public and health policy, environmental studies, and history. The Journal features articles on competition and markets, marketing and development, ethics and distributive justice, sustainability, quality of life, the history of marketing, marketing and public policy, marketing and society, and marketing systems and phenomena in the aggregate. Submissions may consist of conceptual papers, empirical studies, or public policy analyses. Submissions whose primary purpose is to advance management practice or refine statistical methodologies are generally not considered suitable for review.

    Manuscripts are reviewed with the understanding that they:

    • are substantially new;
    • have not been previously published, unless as part of proceedings, without copyrights, distributed by a conference sponsored by the Journal of Macromarketing;
    • have not been previously accepted for publication;
    • are not under consideration by any other publisher;
    • will not be submitted elsewhere until a decision is reached regarding their publication in the Journal of Macromarketing.

    Different kinds of articles are published in the Journal of Macromarketing. Peer reviewed articles present empirical findings and conceptual models. Introductions to special issues position the subject matter and preview the peer reviewed articles. Invited commentaries confirm or challenge viewpoints expressed in peer reviewed articles, while other invited communications provide compelling insights germane to macromarketing. Book and media reviews evaluate new contributions to the literature. Seminar abstracts summarize papers presented at the annual Macromarketing Conference.

    Peer reviewed articles published in the Journal of Macromarketing undergo an evaluation process consisting of input from the Editor-in-Chief, an Associate Editor (if applicable), and at least two and usually three outside reviewers who are experts in their respective fields and who are often members of the Editorial Policy or Manuscript Review Boards. Author names and affiliations are removed prior to forwarding a manuscript to reviewers in order to maximize objectivity and to ensure that manuscripts are judged solely on the basis of content, clarity, and contribution to the field. Articles should be written in an interesting, readable manner, and technical terms should be defined. In some circumstances, the Journal will publish an invited manuscript from a noted scholar on a topic deemed of particular interest to the development of the field of macromarketing.

    Manuscript Preparation and Submission

    1. General Considerations

    Manuscripts must be submitted electronically to the Journal of Macromarketing electronic review system: http://mc.manuscriptcentral.com/jmk. This system requires submitting authors to divide their manuscripts into different components, which are then reassembled as a pdf file available to the editors and reviewers. Manuscripts that reveal author names or are otherwise inappropriately formatted will be returned.

    Manuscripts should be double-spaced, including references and formatted for letter size (8.5" x 11") paper with 1-inch margins on all four sides. Do not use single spacing anywhere except on tables and figures. Place page numbers in the upper right-hand corner of every page. A .5-inch tab indent should begin each paragraph except those immediately following a heading. Manuscripts ordinarily should be between 8,000 and 12,000 words (inclusive of references and all other items) using Times New Roman 12-point type. Articles of shorter length are also acceptable and encouraged. Please refrain from using first person singular in the text of the manuscript unless it is an invited article or book review. Also, avoid using inefficient “there is (are)” and “it is” phrasing in sentences.

    For details of manuscript preparation not covered herein, please examine recent issues of the Journal.

    2. Submission Process

    User Account – The Manuscript Central program asks authors to generate an author/reviewer account if one has not been created already. Authors are required to supply their first and last names, email addresses, and macromarketing keywords either chosen from a list of those used previously in the Journal.

    Title, Abstract, and Keywords – Authors first supply the manuscript title and an abstract. The title should be reasonably short and communicate the main idea of the research. The abstract should not be longer than 150 words and should substantively summarize the article. Five keywords to facilitate electronic access to this manuscript should be listed after the abstract. Given that researchers increasingly rely upon Google Scholar and other search engines, choice of appropriate keywords is imperative to encourage downloads and citations.

    Body and References – The body of the text and reference list are submitted next. The text should left-justify all headings. Major headings should be in bold with upper- and lowercase letters. Subheadings should be in italics with upper- and lowercase letters. Do not use footnotes in the body of the manuscript. If notes are used, place endnotes in a numbered list after the body of the text and before the reference list. However, please avoid endnotes wherever possible because they interrupt the flow of the manuscript. Acronyms, abbreviations, and jargon are defined unless they are well known (such as FBI) or they can be found in a dictionary. Quotes should include page numbers from the original source. All citations in the text (see below) must have a reference and every reference should be cited.

    Tables and Figures – Each table and figure should be prepared on a separate page. The data in tables should be arranged so that columns of like materials read down, not across. Non-significant decimal places in tabular data should be omitted. The tables and figures should be numbered in Arabic numerals, followed by brief descriptive titles. Additional details should be footnoted under the table, not in the title. In the text, all illustrations and charts should be referred to as figures. Figures must be clean and crisp and visually appealing. Please be sure captions are included. Within the body of the text, please indicate where tables and figures should appear by inserting something like the following: [Insert Table 1 about here].

    Because readers increasingly will be accessing Journal of Macromarketing articles online, authors are encouraged to use high resolution color images wherever appropriate.

    3. Reference Citations within Text

    Citations in the text should include the author's last name and year of publication enclosed in parentheses without punctuation (Smith 2013). If practical, the citation should be placed immediately before a punctuation mark. Otherwise, insert it in a logical sentence break. If a particular page, section, or equation is cited, it should be placed within the parentheses (Smith 2013, p. 350). For multiple authors, use the full citation for up to three authors, for example, (Smith and DuPont 2013) or (Smith, DuPont, and Meier 2013). For more than three authors, use the first author's name with "et al.” (Smith et al. 2013). When two or more citations are within the same parentheses, they should be in alphabetical order by lead author surnames.

    4. Reference List Style

    List references alphabetically, principal author's surname first, followed by publication date. The reference list should be double-spaced with a .5 inch hanging indent. Do not number references. Please see the reference examples below as well as reference lists in recent issues. Be sure that all titles cited in the text appear in the reference list and vice versa. Please provide translations for non-English titles in references, page ranges for articles and for book chapters, and all author/editor names unless they appears as “et al.” in the publication.

    Books:

    Smith, Jane R. and John Q. Public (2013), Reference List Style Guidelines. Thousand Oaks, CA: Sage.

    Edited books:

    DuPont, Jean, ed. (2013), Handbook of Reference List Style Guidelines. Thousand Oaks, CA: Sage.

    Periodicals:

    Horval, Ivan (2013), “An Analysis of Reference Style Guidelines,” Journal of Guidelines, 31 (2), 2-7 [or 31 (June), 2-7].

    Excerpts from books or proceedings:

    Normalverbraucher, Otto (2013), “Be Sure You Proofread Your Submission,” in Reference Style Guidelines, Jean P. DuPont, ed. Thousand Oaks, CA: Sage, 155-62.

    Unpublished works, such as dissertations, presented papers, research reports, and working papers:

    Doe, John S. (2013), “A History of Reference Style Guidelines,” doctoral dissertation, Royal Holloway University of London.

    Kowalski, Jan V. (2013), “A Citation for Every Reference, and a Reference for Every Citation,” paper presented at the 2011 meeting of the Reference Guidelines Association, London, UK (January 6-9).

    Meier, Hans (2013), “Toward the Standardization of Reference Style Guidelines,” research report, Austrian Reference Guidelines Association (March 4).

    Pérez, Juan C. (2013), “Reference Style Guidelines in Latin America,” Working Paper No. 9, Office of the Americas, Reference Guidelines Association.

    Online:

    Witkowski, Terrence H. (2013), “Guide for Submission of Manuscripts,” (accessed June 1, 2013), [available at http://jmk.sagepub.com].

    Other Reference List Guidelines:

    • If an author has two or more entries in the reference list, list them chronologically, earliest first.
    • If two or more works by the same author(s) have the same publication date, letters should differentiate them after the date (e.g. 2013a, 2013b).
    • The author’s name is repeated in full for each entry.

    5. Mathematical Notation

    Mathematical notation must be clear within the text. Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the right margin. For equations that may be too wide to fit in a single column, indicate appropriate breaks. A marginal note should identify unusual symbols and Greek letters.

    6. Permission Guidelines

    Authors are solely responsible for obtaining all necessary permissions and for paying any associated fees. Permission must be granted in writing by the copyright holder and must accompany the submitted manuscript. Authors are responsible for the accuracy of facts, opinions, and interpretations expressed in the article.

    Permission is required to reprint, paraphrase, or adapt the following in a work of scholarship or research:

    • Any piece of writing or other work that is used in its entirety (e.g., poems, tables, figures, charts, graphs, photographs, drawings, illustrations, book chapters, journal articles, newspaper or magazine articles, radio/television broadcasts).
    • Portions of articles or chapters of books or of any of the items in the preceding paragraph, if the portion used is a sizable amount in relation to the item as a whole, regardless of size, or it captures the "essence" or the "heart" of the work.
    • Any portion of a fictional, creative, or other nonfactual work (e.g., opinion, editorial, essay, lyrics, commentary, plays, novels, short stories).
    • Any portion of an unpublished work.

    All published materials are copyrighted by Sage Publications, Inc. Every lead author must sign an electronic contract before an article can be published.

    Inquiries may be directed to:

    Mark Peterson, Ph.D.
    Professor of Marketing
    Editor, Journal of Macromarketing
    University of Wyoming College of Business
    Laramie, Wyoming
    307-766-2054
    markpete@uwyo.edu

    Submissions should be sent to: http://mc.manuscriptcentral.com/jmk.

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