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The Journal of Marketing Education is the leading international scholarly journal publishing articles on the latest techniques in marketing education, emphasizing new course content and effective teaching methods. The journal also addresses such professional issues as development of the curriculum, career development and the state of the profession.
The Journal of Marketing Education provides a forum for the exchange of ideas, information and experiences related to the process of educating students of marketing and advertising.
The Journal of Marketing Education is the leading international scholarly journal devoted to contemporary issues in marketing education. Its mission is to provide a forum for the exchange of ideas, information, and experiences related to the process of educating students in marketing and its subfields. Its audience is largely composed of marketing faculty members at institutions of higher education where teaching is an integral component of their overall responsibilities.
The main function of the Journal of Marketing Education is to publish articles focusing on the latest teaching/learning strategies and tactics in marketing education. The journal also publishes articles that address various professional issues of importance to marketing faculty members. The readership of the Journal of Marketing Education is international in scope with significant representation in university libraries.
|Donald R. Bacon||University of Denver, USA|
|Victoria Crittenden||Babson University|
|James W. Peltier||University of Wisconsin–Whitewater, USA|
|Michelle D. Steward||Wake Forest University|
|Mark Young||Winona State University|
|Ramon A. Avila||Ball State University, USA|
|Andy Aylesworth||Bentley College|
|Laurie Babin||The University of Louisiana at Monroe|
|Julie Baker||Texas Christian University, USA|
|Sharon E. Beatty||University of Alabama|
|George Belch||San Diego State University, California|
|Les Carlson||Clemson University, USA|
|Kenneth Chapman||California State University, Chico|
|Larry B. Chonko||The University of Texas at Arlington|
|Irvine "Bud" Clark III||James Madison University|
|Dennis E. Clayson||University of Northern Iowa, USA|
|Victoria L. Crittenden||Boston College|
|Shannon Cummins||University of Wisconsin-Whitewater|
|John R. Dickinson||University of Windsor, Ontario, Canada|
|Andrea Dixon||Baylor University|
|Lars Torsten Eriksson||University of Gävle, Sweden|
|O. C. Ferrell||University of New Mexico, USA|
|Howard Forman||California State University, Fullerton, USA|
|John P. Fraedrich||Southern Illinois University, USA|
|Lynne Freeman||University of Technology, Sydney, Australia|
|Neil Granitz||California State University, Fullerton, USA|
|Luke Greenacre||University of South Australia, Australia|
|Dwayne D. Gremler||Bowling Green State University, Ohio|
|Dennis Guseman||CSU San Marcos|
|Kevin Gwinner||Kansas State University, USA|
|Debra Haley||Southeastern Oklahoma State University|
|David E. Hansen||Texas Southern University|
|Robert S. Heiser||University of Southern Maine|
|Daire Hooper||Dublin Institute of Technology, Ireland|
|H. Rika Houston||California State University, Los Angeles|
|Mark Houston||Texas A&M University, USA|
|Minna-Maarit Jaskari||University of Vaasa, Finland|
|Fahri Karakaya||University of Massachusetts-Dartmouth, USA|
|Gary L. Karns||Seattle Pacific University|
|Karen Norman Kennedy||University of Alabama at Birmingham|
|Stephen Koernig||DePaul University|
|Bodo Lang||University of Auckland Business School, Auckland, New Zealand|
|Tará Burnthorne Lopez||Southeastern Louisiana University|
|William J. Lundstrom||Cleveland State University, Cleveland, Ohio|
|Michael R. Luthy||Bellarmine University|
|Carlo Mari||University of Molise, Italy|
|William C. Moncrief||Texas Christian University, Fort Worth|
|Keith B. Murray||Bryant College|
|William T. Neese||Troy University|
|Wayne Neu||California State University San Marcos|
|Sarath A. Nonis||Arkansas State University|
|Angela Paladino||The University of Melbourne, Victoria, Australia|
|Charles H. Patti||University of Denver, Colorado|
|Ed Petkus||Ramapo College of New Jersey, Mahwah, NJ|
|Susan M. Petroshius||Bowling Green State University|
|Leyland Pitt||Simon Fraser University, Canada|
|Robert E. Pitts||College of Charleston|
|Michael Jay Polonsky||Deakin University|
|Stephen P. Ramocki||Rhode Island College|
|James Reardon||University of Northern Colorado|
|Janelle Rose||James Cook University, Queensland, Australia|
|Sharyn Rundle-Thiele||Griffith University, Queensland, Australia|
|Jack Schibrowsky||University of Nevada, Las Vegas, USA|
|Anusorn Singhapakdi||Old Dominion University, USA|
|Denise T. Smart||Texas State University, San Marcos|
|George S. Spais||Athens University of Economics & Business, Greece|
|Harlan Spotts||Western New England College|
|Kimberly Taylor||Florida International University|
|L.P. Douglas Tseng||Portland State University|
|Stuart Van Auken||Florida Gulf Coast University|
|Marc G. Weinberger||University of Massachusetts, Amherst, USA|
|Charles M. Wood||University of Tulsa|
To expedite initial consideration of your manuscript, please prepare and submit it according to the following guidelines.
Manuscripts are considered for publication only if they have not been published or accepted for publication elsewhere and are not concurrently being reviewed for publication elsewhere. Publication of a one-page abstract of the manuscript in conference proceedings will not preclude consideration for publication in the Journal of Marketing Education.
Manuscript Length and Evaluation Criteria
Manuscripts ordinarily should be between 4,000 and 7,000 words (15 to 30 pages), plus appropriate references, tables, and other supporting materials. Authors should strive for conciseness, readability, and a high density of contribution per page.
Manuscripts are (double blind) judged using the following seven criteria:
- Overall contribution to the marketing education literature
- Significance of the topic to marketing education
- Adequacy of literature review
- Conceptual rigor
- Content organization
- Writing quality
- Strength of implications
Empirical manuscripts are also judged on methodological appropriateness and rigor, data analysis quality, and presentation of results and outcomes.
All manuscripts published in the Journal of Marketing Education must follow citation and reference style guidelines of the American Psychological Association (APA). It is in the author’s best interest to submit a manuscript already using this style.
The entire manuscript, including references, should be double-spaced. Use only standard 12-point type. Place the sections of the manuscript in the following order: title page with abstract (150-200 words), body, appendices, reference list, tables, exhibits, maps, and figures. Begin each section on a new page. All pages should be numbered.
Use standard author-date citations within the text. Note with item number and title where tables, exhibits, and so on should appear in the body of the text (e.g., between two paragraphs: Table 1—Respondent Characteristics).
Neither the names(s) nor the university affiliation(s) of the author(s) should appear anywhere in the manuscript or be easily deciphered. This is necessary to preserve the blind review process.
The Journal of Marketing Education uses an online submission system that requires two files. One file should include the manuscript and all its tables, figures, and so on. This file must not contain any information that would identify the author(s). The second file is the cover page, including the manuscript’s title and author information (including affiliations). Submit both documents through http://mc.manuscriptcentral.com/jmed. These documents must not be submitted via email.
Manuscript Review Procedures
Manuscripts are normally desk reviewed by the editor and acknowledged within 1 week of receipt. If the manuscript passes this desk review, they are forwarded to three reviewers for a formal evaluation. Those reviews are usually completed within 8 weeks. Authors of nonrejected manuscripts can expect an invitation to make and submit either a major or minor revision. Major revisions are returned to the original three reviewers, whereas minor revisions may or may not be sent to them depending on the editor’s judgment. All accepted manuscripts are currently being published within 1 year of acceptance. At the present time, the Journal publishes approximately one in four manuscripts received for review.
The Journal of Marketing Education copyrights all published material, and the publisher reserves future use rights. (This does not limit authors’ rights to use their own material.)
Permission to Use & Reproduce Copyrighted Material in Your Article
The author of an article published in a SAGE journal is solely responsible for obtaining all necessary permissions, paying any associated fees (authors are encouraged to negotiate lower fees), and providing SAGE with the necessary documentation. SAGE will not pursue permission on the author’s behalf. Permission must be granted in writing by the copyright holder and must accompany the manuscript. Permission to use, reproduce, and distribute the copyrighted material in all media (print and electronic) throughout the world in all languages must be granted; e-mailed permissions are acceptable. For more information, please review the Permission Guidelines, Permission Summary, and Permissions Request Form at http://www.sagepub.com/journalEditors.nav.
Authors who want to refine the use of English in their manuscripts might consider utilizing the services of SPi, a non-affiliated company that offers Professional Editing Services to authors of journal articles in the areas of science, technology, medicine or the social sciences. SPi specializes in editing and correcting English-language manuscripts written by authors with a primary language other than English. Visit http://www.prof-editing.com for more information about SPi’s Professional Editing Services, pricing, and turn-around times, or to obtain a free quote or submit a manuscript for language polishing.
Please be aware that SAGE has no affiliation with SPi and makes no endorsement of the company. An author’s use of SPi’s services in no way guarantees that his or her submission will ultimately be accepted. Any arrangement an author enters into will be exclusively between the author and SPi, and any costs incurred are the sole responsibility of the author.