Journal of Marketing
Published in Association with American Marketing Association
eISSN:
15477185 | ISSN:
00222429 | Current volume: 84 | Current issue: 4
Frequency: Bi-monthly
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Read the complete description of the Journal’s Editorial Guidelines.
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Our editorial philosophy builds on the Journal of Marketing’s distinguished legacy while seeking to foster the next generation of marketing thought. We view ourselves as stewards of JM and will follow eight guiding principles during our tenure as editors.
Editor-in-Chief
| Christine Moorman | Duke University, USA |
Co-Editors
| C. Page Moreau | University of Wisconsin - Madison, USA |
| Robert Palmatier | University of Washington, USA |
| Harald van Heerde | University of New South Wales, Australia |
Vice President of Publications
| David W. Stewart | Loyola Marymount University, USA |
Associate Editors
| Michael Ahearne | University of Houston, USA |
| Kusum Ailawadi | Dartmouth College, USA |
| Neeraj Arora | University of Wisconsin - Madison, USA |
| Jonah Berger | University of Pennsylvania, USA |
| Lisa E. Bolton | Pennsylvania State University, USA |
| Amitava Chattopadhyay | INSEAD-The Asia Campus, Singapore |
| Pradeep Chintagunta | University of Chicago, USA |
| Marnik DeKimpe | Tilburg University, the Netherlands and KU Leuven, Belgium |
| Amber Epp | University of Wisconsin - Madison, USA |
| Marc Fischer | University of Cologne, Germany |
| Christoph Fuchs | Erasmus University, the Netherlands |
| Inge Geyskens | Tilburg University, the Netherlands |
| Katrijn Gielens | University of North Carolina, USA |
| Markus Giesler | University of Connecticut, USA |
| Els Gijsbrechts | Tilburg University, the Netherlands |
| Jacob Goldenberg | Interdisciplinary Center (IDC) Herzilya, Israel |
| Dhruv Grewal | Babson College, USA |
| Kelly L. Haws | Vanderbilt University, USA |
| Jan Heide | University of Wisconsin - Madison, USA |
| Donna Hoffman | George Washington University, USA |
| Christian Homburg | University of Mannheim, Germany |
| Mark Houston | Texas Christian University, USA |
| Wayne D. Hoyer | University of Texas at Austin, USA |
| Ashlee Humphreys | Northwestern University, USA |
| Gita Johar | Columbia University, USA |
| George John | University of Minnesota, USA |
| Ajay K. Kohli | Georgia Institute of Technology, USA |
| Praveen Kopalle | Dartmouth College, USA |
| Cait Lamberton | University of Pittsburgh, USA |
| Donald R. Lehmann | Columbia University, USA |
| Deborah MacInnis | University of Southern California, USA |
| Detelina Marinova | University of Missouri, USA |
| Leigh McAlister | University of Texas at Austin, USA |
| Robert Meyer | University of Pennsylvania, USA |
| Debanjan Mitra | University of Florida, USA |
| Andrea Morales | Arizona State University, USA |
| Neil Morgan | Indiana University, USA |
| Scott Neslin | Dartmouth College, USA |
| Oded Netzer | Columbia University, USA |
| Koen Pauwels | Northeastern University, USA |
| Connie Pechmann | University of California - Irvine, USA |
| Jaideep Prabhu | University of Cambridge, UK |
| Stefano Puntoni | Erasmus University Rotterdam, Netherlands |
| Martin Schreier | WU Vienna, Austria |
| David A. Schweidel | Emory University, USA |
| Rebecca Slotegraaf | Indiana University, USA |
| Dilip Soman | Rotman School of Management, University of Toronto, Canada |
| Alina Sorescu | Texas A&M University, USA |
| Srihari Sridhar | Texas A&M University, USA |
| S. Sriram | University of Michigan, USA |
| Jan-Benedict Steenkamp | University of North Carolina at Chapel Hill, USA |
| Stefan Stremersch | Erasmus University, Netherlands |
| Vanitha Swaminathan | University of Pittsburgh, USA |
| Claudia Townsend | University of Miami, USA |
| Michael Trusov | University of Maryland, USA |
| Ralf Van der Lans | Hong Kong University of Science and Technology, China |
| Rajkumar Venkatesan | University of Virginia, USA |
| Stefan Wuyts | Koç University, Turkey |
| Manjit S. Yadav | Texas A&M University, USA |
| Sha Yang | University of Southern California, USA |
| Jie Zhang | University of Maryland, USA |
| Rui (Juliet) Zhu | Cheung Kong Graduate School of Business, China |
Editorial Review Board
| Michelle Andrews | Emory University, USA |
| Kersi Antia | Western University, USA |
| Jennifer Argo | University of Alberta, Canada |
| Anocha Aribarg | University of Michigan, USA |
| Eric Arnould | Aalto University, Finland |
| Zeynep Arsel | Concordia University, Canada |
| Eva Ascarza | Columbia University, USA |
| Rajesh Bagchi | Virginia Tech, USA |
| Fleura Bardhi | Cass Business School, UK |
| Suman Basuroy | University of Texas at San Antonio, USA |
| Rajeev Batra | University of Michigan, USA |
| Hans Baumgartner | Pennsylvania State University, USA |
| Barry Bayus | University of North Carolina at Chapel Hill, USA |
| Joshua Beck | University of Oregon, USA |
| Simon Bell | University of Melbourne, Australia |
| Sundar Bharadwaj | University of Georgia, USA |
| C. B. Bhattacharya | University of Pittsburgh, USA |
| Tammo Bijmolt | University of Groningen, the Netherlands |
| Abhijit Biswas | Wayne State University, USA |
| Dipayan Biswas | University of South Florida, USA |
| Simon Blanchard | Georgetown University, USA |
| Lauren Block | Baruch College, USA |
| Bryan Bollinger | Duke University, USA |
| Abhishek Borah | INSEAD |
| Simona Botti | London Business School, UK |
| Tonya Bradford | University of California, Irvine, USA |
| Donnel Briley | The University of Sydney, Australie |
| Randolph Bucklin | University of California - Los Angeles, USA |
| Gregory Carpenter | Northwestern University, USA |
| Anindita Chakravarty | University of Georgia, USA |
| Kimmy Chan | Hong Kong Baptist University, China |
| Pierre Chandon | INSEAD, France |
| Sandeep Chandakula | Singapore Management University, Singapore |
| Rajesh Chandy | London Business School, UK |
| Amar Cheema | University of Virginia, USA |
| Haipeng Chen | University of Kentucky, USA |
| Alexander Chernev | Northwestern University, USA |
| Kathleen Cleeren | KU Leuven, Belgium |
| June Cotte | Western University, Canada |
| Anne Coughlan | Northwestern University, USA |
| Robin Coulter | University of Connecticut, USA |
| Keisha Cutright | Duke University, USA |
| Darren Dahl | University of British Columbia, Canada |
| Peter Danaher | Monash University, Australia |
| Hannes Datta | Tilburg University, Netherlands |
| Barbara Deleersnyder | Tilburg University, the Netherlands |
| Xiaoyan Deng | Ohio State University, USA |
| Kristin Diehl | University of Southern California, USA |
| Michaela Draganska | Drexel University, USA |
| Peter Ebbes | HEC Paris, France |
| Giana Eckhardt | University of London, UK |
| Fred Feinberg | University of Michigan, USA |
| Rosellina Ferraro | University of Maryland, USA |
| Eileen Fischer | York University, Canada |
| Robert Fisher | University of Alberta, Canada |
| Beth Fossen | Indiana University, USA |
| Gary Frazier | University of Southern California, USA |
| Shankar Ganesan | University of Notre Dame, USA |
| Frank Germann | University of Notre Dame, USA |
| Peter Golder | Dartmouth College, USA |
| Joseph Goodman | Ohio State University, USA |
| David Griffith | Texas A&M University, USA |
| Amir Grinstein | Northeastern University, USA |
| Flora Gu | Hong Kong Polytechnic University, China |
| Zeynep Gurhan-Curli | Koç University, Turkey |
| Michael Haenlein | ESCP Europe, France |
| Henrik Hagtvedt | Boston College, USA |
| Rebecca W. Hamilton | Georgetown University, USA |
| Bruce Hardie | London Business School, UK |
| Colleen Harmeling | Florida State University, USA |
| Timothy Heath | University of South Florida, USA |
| Thorsten Henning-Thurau | University of Muenster, Germany |
| Kelly Hewett | University of Tennessee, USA |
| Michael Hui | Chinese University of Hong Kong, China |
| John Hulland | University of Georgia, USA |
| Iris Hung | Fudan University, China |
| Julie Irwin | University of Texas at Austin, USA |
| Raghuram Iyengar | University of Pennsylvania, USA |
| Sandy Jap | Emory University, USA |
| Bernard Jaworski | Claremont Graduate University, USA |
| Satish Jayachandran | University of South Carolina, USA |
| Deborah Roedder John | University of Minnesota, USA |
| Yogesh Joshi | University of Maryland, USA |
| Kartik Kalaiganam | University of South Carolina, USA |
| P. K. Kannan | University of Maryland, USA |
| Vamsi Kanuri | University of Notre Dame, USA |
| Constantine Katsikeas | University of Leeds, UK |
| Punam Keller | Tuck School of Business at Dartmouth College, USA |
| Blair Kidwell | University of North Texas, USA |
| Jun Kim | Hong Kong University of Science and Technology, China |
| Sara Kim | University of Hong Kong, Hong Kong |
| Robert Kozinets | University of Southern California, USA |
| Harley Krohmer | University of Bern, Switzerland |
| Alok Kumar | University of Nebraska-Lincoln, USA |
| Tarun Kushwaha | University of North Carolina at Chapel Hill, USA |
| Son Lam | University of Georgia, USA |
| Anja Lambrecht | London Business School, England |
| Jongkuk Lee | Ewha Womans University, South Korea |
| Leonard Lee | National University of Singapore, Singapore |
| Katherine N. Lemon | Boston College, USA |
| Robert Leone | Texas Christian University, USA |
| Michael Lewis | Emory University, USA |
| Shibo Li | Indiana University, USA |
| Barak Libai | Interdisciplinary Center Herzliya, Israel |
| Donald Lichtenstein | University of Colorado - Boulder, USA |
| Gary L. Lilien | Pennsylvania State University, USA and University of Technology Sydney, Australia |
| Noah Lim | University of Wisconsin - Madison, USA |
| Yong Liu | University of Arizona, USA |
| Yuping Liu-Thompkins | Old Dominion University, USA |
| Stephan Ludwig | University of Melbourne, Australia |
| Liye Ma | University of Maryland, USA |
| Girish Mallapragada | Indiana University, USA |
| Naomi Mandel | Arizona State University, USA |
| Kelly Martin | Colorado State University, USA |
| Brent McFerran | Simon Frasier University, Canada |
| Martin Mende | Florida State University, USA |
| Wendy Moe | University of Maryland, USA |
| Cassie Mogilner | University of California - Los Angeles, USA |
| Ashwani Monga | Rutgers University, USA |
| Vicki G. Morwitz | Columbia University, USA |
| Albert Muñiz | DePaul University, USA |
| Brian Murtha | University of Kentucky, USA |
| Tom Novak | George Washington University, USA |
| Stephen M. Nowlis | Washington University, USA |
| Joseph Nunes | University of Southern California, USA |
| Neeru Paharia | Georgetown University, USA |
| Vanessa Patrick | University of Houston, USA |
| Renana Peres | Hebrew University of Jerusalem, Israel |
| J. Andrew Petersen | Pennsylvania State University, USA |
| Nancy Puccinelli | University of Bath, UK |
| Akshay Rao | University of Minnesota, USA |
| Brian Ratchford | University of Texas at Dallas, USA |
| Rebecca Reczek | Ohio State University, USA |
| Americus Reed II | University of Pennsylvania, USA |
| Lopo Rego | Indiana University, USA |
| Werner Reinartz | University of Cologne, Germany |
| Aric Rindfleisch | University of Illinois at Urbana–Champaign, USA |
| John H. Roberts | University of New South Wales, Australia |
| Anne Roggeveen | Babson College, USA |
| Roland Rust | University of Maryland, USA |
| Ko Ruyter de | Cass Business School, UK |
| Alok Saboo | Georgia State University, USA |
| Hope Schau | University of Arizona, USA |
| Lisa Scheer | University of Missouri - Columbia, USA |
| Maura Scott | Florida State University, USA |
| Sankar Sen | Baruch College, USA |
| Denish Shah | Georgia State University, USA |
| Venkatesh Shankar | Texas A&M University, USA |
| Qiaowei Shen | Peking University, China |
| John Sherry | University of Notre Dame, USA |
| Jagdip Singh | Case Western Reserve University, USA |
| Bernd Skiera | Goethe University Frankfurt, Germany |
| Ashish Sood | University of California - Riverside, USA |
| Raji Srinivasan | University of Texas at Austin, USA |
| Shuba Srinivasan | Boston University, USA |
| S. Sriram | University of Michigan, USA |
| Andrew Stephen | University of Oxford, UK |
| David Stewart | Loyola Marymount University, USA |
| Baohong Sun | Cheung Kong Graduate School of Business, China |
| Nader Tavassoli | London Business School, UK |
| Gerry Tellis | University of Southern California, USA |
| Jacquelyn Thomas | Southern Methodist University, USA |
| Craig Thompson | University of Wisconsin - Madison, USA |
| Debora Thompson | Georgetown University, USA |
| Catherine Tucker | Massachusetts Institute of Technology, USA |
| Kapil Tuli | Singapore Management University, Singapore |
| Nita Umashankar | Georgia State University, USA |
| Christophe Van den Bulte | University of Pennsylvania, USA |
| Jenny van Doorn | University of Groningen, Netherlands |
| Stijin Van Osselaer | Cornell University, USA |
| Stephen Vargo | University of Hawai'i at Manoa, USA |
| Peter Verhoef | University of Groningen, the Netherlands |
| Franziska Volckner | University of Cologne, Germany |
| Florian Von Wangenheim | ETH Zurich, Switzerland |
| Clay Voorhees | University of Alabama, USA |
| Yanwen Wang | University of British Columbia, Canada |
| Caleb Warren | University of Arizona, USA |
| Kenneth Wathne | University of Stavanger, Norway |
| Michelle Weinberger | Northwestern University, USA |
| Katherine White | University of British Columbia, Canada |
| Jan Wieseke | Ruhr-University of Bochum, Germany |
| Thorsten Wiesel | University of Münster, Germany |
| Kenneth C. Wilbur | University of California - San Diego, USA |
| Keith Wilcox | Columbia University, USA |
| Catherine Yeung | Chinese University of Hong Kong, China |
| Chi Kin (Bennett) Yim | University of Hong Kong, China |
| Alex Zablah | University of Tennessee, USA |
| Georgios Zervas | Boston University, USA |
AMA Editorial Staff
| Russ Klein | Chief Executive Officer |
| David Klein | Chief Content Officer |
| Matt Weingarden | Director of Integrated Academic Content |
| Marilyn Stone | Senior Managing Editor |
| Michelle Kritselis | Associate Managing Editor |
| T.J. Anderson | Production Editor |
All manuscripts must be submitted online through Manuscript Central at http://mc.manuscriptcentral.com/ama_jm. Submissions that arrive via mail or e-mail will not be processed for review. Read complete submission guides.