Journal of Marketing
| Christine Moorman | Duke University, USA |
| C. Page Moreau | University of Wisconsin - Madison, USA |
| Robert W. Palmatier | University of Washington, USA |
| Harald van Heerde | Massey University, New Zealand |
| David W. Stewart | Loyola Marymount University, USA |
JM publishes a broad range of articles that vary markedly in their objectives, approach, nature of contribution to the field, and target audience. While there are many different types of articles, the two main types published by JM are conceptual articles and empirical articles, as described next. JM is open to other types of research as well, as long as they offer theoretical and empirical contributions into important marketing questions.
| Michael Ahearne | University of Houston, USA |
| Kusum Ailawadi | Dartmouth College, USA |
| Jonah Berger | University of Pennsylvania, USA |
| Amitava Chattopadhyay | INSEAD-The Asia Campus, Singapore |
| Pradeep Chintagunta | University of Chicago, USA |
| Marnik DeKimpe | Tilburg University, the Netherlands and KU Leuven, Belgium |
| Amber Epp | University of Wisconsin - Madison, USA |
| Inge Geyskens | Tilburg University, the Netherlands |
| Markus Giesler | York University, Canada |
| Els Gijsbrechts | Tilburg University, the Netherlands |
| Jacob Goldenberg | Interdisciplinary Center (IDC) Herzilya, Israel |
| Dhruv Grewal | Babson College, USA |
| Kelly L. Haws | Vanderbilt University, USA |
| Jan Heide | University of Wisconsin - Madison, USA |
| Donna Hoffman | George Washington University, USA |
| Christian Homburg | University of Mannheim, Germany |
| Mark Houston | Texas Christian University, USA |
| Wayne D. Hoyer | University of Texas at Austin, USA |
| Gita Johar | Columbia University, USA |
| Ajay K. Kohli | Georgia Institute of Technology, USA |
| Praveen Kopalle | Dartmouth College, USA |
| Cait Lamberton | University of Pittsburgh, USA |
| Anja Lambrecht | University of London, UK |
| Donald R. Lehmann | Columbia University, USA |
| Deborah MacInnis | University of Southern California, USA |
| Leigh McAlister | University of Texas at Austin, USA |
| Robert Meyer | University of Pennsylvania, USA |
| Debanjan Mitra | University of Florida, USA |
| Vikas Mittal | Rice University, USA |
| Andrea Morales | Arizona State University, USA |
| Neil Morgan | Indiana University, USA |
| Scott Neslin | Dartmouth College, USA |
| Oded Netzer | Columbia University, USA |
| Koen Pauwels | Northeastern University, USA |
| Connie Pechmann | University of California - Irvine, USA |
| Martin Schreier | WU Vienna, Austria |
| David A. Schweidel | Emory University, USA |
| Rebecca Slotegraaf | Indiana University, USA |
| Dilip Soman | Rotman School of Management, University of Toronto, Canada |
| Alina Sorescu | Texas A&M University, USA |
| Srihari Sridhar | Texas A&M University, USA |
| Jan-Benedict Steenkamp | University of North Carolina at Chapel Hill, USA |
| Stefan Stremersch | Erasmus University, the Netherlands and IESE Business School, Spain |
| Vanitha Swaminathan | University of Pittsburgh, USA |
| Michael Trusov | University of Maryland, USA |
| Rajkumar Venkatesan | University of Virginia, USA |
| Stefan Wuyts | Koç University, Turkey |
| Jie Zhang | University of Maryland, USA |
| Rui (Juliet) Zhu | Cheung Kong Graduate School of Business, China |
| Michelle Andrews | Emory University, USA |
| Kersi Antia | University of Western Ontario, Canada |
| Jennifer Argo | University of Alberta, Canada |
| Anocha Aribarg | University of Michigan, USA |
| Eric Arnould | Aalto University, Finland |
| Neeraj Arora | University of Wisconsin - Madison, USA |
| Zeynep Arsel | Concordia University, Canada |
| Eva Ascarza | Columbia University, USA |
| Rajesh Bagchi | Virginia Tech, USA |
| Fleura Bardhi | Cass Business School, UK |
| Suman Basuroy | University of Texas at San Antonio, USA |
| Rajeev Batra | University of Michigan, USA |
| Hans Baumgartner | Pennsylvania State University, USA |
| Barry Bayus | University of North Carolina at Chapel Hill, USA |
| Simon Bell | University of Melbourne, Australia |
| Sundar Bharadwaj | University of Georgia, USA |
| C. B. Bhattacharya | University of Pittsburgh, USA |
| Tammo Bijmolt | University of Groningen, the Netherlands |
| Abhijit Biswas | Wayne State University, USA |
| Dipayan Biswas | University of Southern Florida, USA |
| Lauren Block | Baruch College, USA |
| Bryan Bollinger | Duke University, USA |
| Lisa E. Bolton | Pennsylvania State University, USA |
| Simona Botti | London Business School, UK |
| Donnel Briley | University of Sydney, Australia |
| Randolph Bucklin | University of California - Los Angeles, USA |
| Gregory Carpenter | Northwestern University, USA |
| Anindita Chakravarty | University of Georgia, USA |
| Goutam Challagalla | IMD, Switzerland |
| Kimmy Chan | Hong Kong Baptist University, China |
| Sandeep Chandakula | Singapore Management University, Singapore |
| Pierre Chandon | INSEAD, France |
| Rajesh Chandy | London Business School, UK |
| Amar Cheema | University of Virginia, USA |
| Haipeng Chen | University of Kentucky, USA |
| Alexander Chernev | Northwestern University, USA |
| Kathleen Cleeren | KU Leuven, Belgium |
| June Cotte | Western University, Canada |
| Anne Coughlan | Northwestern University, USA |
| Robin Coulter | University of Connecticut, USA |
| Keisha Cutright | Duke University, USA |
| Darren Dahl | University of British Columbia, Canada |
| Peter Danaher | Monash University, Australia |
| Barbara Deleersnyder | Tilburg University, the Netherlands |
| Xiaoyan Deng | Ohio State University, USA |
| Utpal Dholakia | Rice University, USA |
| Kristin Diehl | University of Southern California, USA |
| Michaela Draganska | Drexel University, USA |
| Daria Dzyabura | New York University, USA |
| Peter Ebbes | HEC Paris, France |
| Giana Eckhardt | University of London, UK |
| Fred Feinberg | University of Michigan, USA |
| Rosellina Ferraro | University of Maryland, USA |
| Eileen Fischer | York University, Canada |
| Marc Fischer | University of Cologne, Germany |
| Robert Fisher | University of Alberta, Canada |
| Gary Frazier | University of Southern California, USA |
| Christoph Fuchs | Erasmus University, the Netherlands |
| Shankar Ganesan | University of Notre Dame, USA |
| Frank Germann | University of Notre Dame, USA |
| Katrijn Gielens | University of North Carolina at Chapel Hill, USA |
| Peter Golder | Dartmouth College, USA |
| Joseph Goodman | Ohio State University, USA |
| David Griffith | Texas A&M University, USA |
| Amir Grinstein | Northeastern University, USA |
| Flora Gu | Hong Kong Polytechnic University, China |
| Zeynep Gurhan-Curli | Koç University, Turkey |
| Michael Haenlein | ESCP Europe, France |
| Rebecca W. Hamilton | Georgetown University, USA |
| Bruce Hardie | London Business School, UK |
| Colleen Harmeling | Florida State University, USA |
| Timothy Heath | University of South Florida, USA |
| Thorsten Henning-Thurau | University of Muenster, Germany |
| Kelly Hewett | University of Tennessee, USA |
| Michael Hui | Chinese University of Hong Kong, China |
| John Hulland | University of Georgia, USA |
| Tomas Hult | Michigan State University, USA |
| Ashlee Humphreys | Northwestern University, USA |
| Iris Hung | Fudan University, China |
| Julie Irwin | University of Texas at Austin, USA |
| Raghuram Iyengar | University of Pennsylvania, USA |
| Sandy Jap | Emory University, USA |
| Bernard Jaworski | Claremont Graduate University, USA |
| Satish Jayachandran | University of South Carolina, USA |
| Deborah Roedder John | University of Minnesota, USA |
| George John | University of Minnesota, USA |
| Yogesh Joshi | University of Maryland, USA |
| Kartik Kalaiganam | University of South Carolina, USA |
| P. K. Kannan | University of Maryland, USA |
| Constantine Katsikeas | University of Leeds, UK |
| Punam Keller | Dartmouth College, USA |
| Blair Kidwell | University of North Texas, USA |
| Jun Kim | Hong Kong University of Science and Technology, China |
| Robert Kozinets | University of Southern California, USA |
| Harley Krohmer | University of Bern, Switzerland |
| Alok Kumar | University of Nebraska-Lincoln, USA |
| Tarun Kushwaha | University of North Carolina at Chapel Hill, USA |
| Son Lam | University of Georgia, USA |
| Jongkuk Lee | Ewha Womans University, South Korea |
| Leonard Lee | National University of Singapore, Singapore |
| Katherine N. Lemon | Boston College, USA |
| Robert Leone | Texas Christian University, USA |
| Michael Lewis | Emory University, USA |
| Shibo Li | Indiana University, USA |
| Barak Libai | Interdisciplinary Center Herzliya, Israel |
| Donald Lichtenstein | University of Colorado - Boulder, USA |
| Gary L. Lilien | Pennsylvania State University, USA and University of Technology Sydney, Australia |
| Noah Lim | University of Wisconsin - Madison, USA |
| Yong Liu | University of Arizona, USA |
| Yuping Liu-Thompkins | Old Dominion University, USA |
| Girish Mallapragada | Indiana University, USA |
| Naomi Mandel | Arizona State University, USA |
| Detelina Marinova | University of Missouri, USA |
| Kelly Martin | Colorado State University, USA |
| Wendy Moe | University of Maryland, USA |
| Cassie Mogilner | University of California - Los Angeles, USA |
| Ashwani Monga | Rutgers University, USA |
| Maureen Morrin | Temple University, USA |
| Vicki G. Morwitz | New York University, USA |
| Albert Muñiz | DePaul University, USA |
| Brian Murtha | University of Kentucky, USA |
| Tom Novak | George Washington University, USA |
| Stephen M. Nowlis | Washington University, USA |
| Joseph Nunes | University of Southern California, USA |
| Vanessa Patrick | University of Houston, USA |
| Renana Peres | Hebrew University of Jerusalem, Israel |
| J. Andrew Petersen | Pennsylvania State University, USA |
| Jaideep Prabhu | University of Cambridge, UK |
| Nancy Puccinelli | University of Bath, UK |
| Akshay Rao | University of Minnesota, USA |
| Brian Ratchford | University of Texas at Dallas, USA |
| Rebecca Reczek | Ohio State University, USA |
| Americus Reed II | University of Pennsylvania, USA |
| Lopo Rego | Indiana University, USA |
| Aric Rindfleisch | University of Illinois at Urbana–Champaign, USA |
| John H. Roberts | University of New South Wales, Australia |
| Anne Roggeveen | Babson College, USA |
| Roland Rust | University of Maryland, USA |
| Ko Ruyter de | Cass Business School, UK |
| Alok Saboo | Georgia State University, USA |
| Lisa Scheer | University of Missouri - Columbia, USA |
| Maura Scott | Florida State University, USA |
| Sankar Sen | Baruch College, USA |
| Denish Shah | Georgia State University, USA |
| Venkatesh Shankar | Texas A&M University, USA |
| Qiaowei Shen | Peking University, China |
| John Sherry | University of Notre Dame, USA |
| Jagdip Singh | Case Western Reserve University, USA |
| Bernd Skiera | Goethe University Frankfurt, Germany |
| Ashish Sood | University of California - Riverside, USA |
| Raji Srinivasan | University of Texas at Austin, USA |
| Shuba Srinivasan | Boston University, USA |
| S. Sriram | University of Michigan, USA |
| Andrew Stephen | University of Oxford, UK |
| David Stewart | Loyola Marymount University, USA |
| Baohong Sun | Cheung Kong Graduate School of Business, China |
| Nader Tavassoli | London Business School, UK |
| Gerry Tellis | University of Southern California, USA |
| Jacquelyn Thomas | Southern Methodist University, USA |
| Craig Thompson | University of Wisconsin - Madison, USA |
| Debora Thompson | Georgetown University, USA |
| Claudia Townsend | University of Miami, USA |
| Catherine Tucker | Massachusetts Institute of Technology, USA |
| Kapil Tuli | Singapore Management University, Singapore |
| Nita Umashankar | Georgia State University, USA |
| Christophe Van den Bulte | University of Pennsylvania, USA |
| Ralf Van der Lans | Hong Kong University of Science and Technology, China |
| Stijin Van Osselaer | Cornell University, USA |
| Stephen Vargo | University of Hawai'i at Manoa, USA |
| Peter Verhoef | University of Groningen, the Netherlands |
| Florian Von Wangenheim | ETH Zurich, Switzerland |
| Clay Voorhees | Michigan State University, USA |
| Kenneth Wathne | University of Stavanger, Norway |
| Michelle Weinberger | Northwestern University, USA |
| Kate White | University of British Columbia, Canada |
| Jan Wieseke | Ruhr-University of Bochum, Germany |
| Thorsten Wiesel | University of Münster, Germany |
| Kenneth C. Wilbur | University of California - San Diego, USA |
| Keith Wilcox | Columbia University, USA |
| Karen Winterich | Pennsylvania State University, USA |
| Manjit S. Yadav | Texas A&M University, USA |
| Sha Yang | University of Southern California, USA |
| Catherine Yeung | Chinese University of Hong Kong, China |
| Chi Kin (Bennett) Yim | University of Hong Kong, China |
| Alex Zablah | University of Tennessee, USA |
| Russ Klein | Chief Executive Officer |
| David Klein | Chief Content Officer |
| Matt Weingarden | Director of Integrated Academic Content |
| Marilyn Stone | Senior Managing Editor |
| Michelle Kritselis | Associate Managing Editor |
| T.J. Anderson | Production Editor |
All manuscripts must be submitted online through Manuscript Central at http://mc.manuscriptcentral.com/ama_jm. Submissions that arrive via mail or e-mail will not be processed for review.
First-time authors will be required to create a Manuscript Central user account in order to proceed. Each submission must adhere to the guidelines set forth below; those that do not follow the guidelines will be returned to the author for correction. If you have any questions, please contact us at jom@ama.org.
Review AMA Editorial Policies and Procedures before submitting your manuscript.
FORMATTING BASICS
File Types: Word or RTF; if your manuscript was created in LaTex, please upload a PDF.
Font: 12 point, Times New Roman
Text [Including references]: Double-spaced, left-justified
Page Layout: Use 1-inch margins on all sides with page numbers in the upper right corner and no header/footer.
Page Maximum: 50 pages, properly formatted and inclusive of title, abstract, keywords, text, references, tables, figures, footnotes, and non-web appendices. The 50-page maximum applies to all stages of the review process and does not include the Statement of Intended Contribution (see details below).
PLEASE NOTE: NO EXCEPTIONS WILL BE MADE FOR PAGE LENGTH.
READABILITY
JM manuscripts are judged not only on the depth and scope of the ideas presented and their contributions to the field but also on whether they can be read and understood. Readers have varied backgrounds. Thus, the following guidelines should be followed:
- Write in an interesting, readable manner with varied sentence structure, and use active voice. Use as little passive voice as possible.
- Avoid using technical terms that few readers are likely to understand. If you use these terms, include definitions. Remember: The journal is designed to be read, not deciphered.
- Keep sentences short so the reader does not get lost before the end of a sentence.
MANUSCRIPT ORGANIZATION
To facilitate the double-blind peer-review process, each submission should be broken into two separate files: (1) Title Page and (2) Main Document. Identifying information should not appear anywhere within the main document file.
FILE 1: Title Page
- title
- author(s) name, title, institution, address, telephone number, and e-mail address
- author(s) note
- acknowledgment
- financial disclosure, if applicable
FILE 2: Main Document
Page 1:
- title
- abstract
- keywords
Page 2 and on, with each new element beginning on its own page:
- statement of intended contribution
- main text
- references
- footnotes
- tables
- figures
- appendixes
- Web appendixes
MANUSCRIPT COMPONENTS
Title
The title should not exceed 25 words.
Abstract
The abstract is limited to 175 words and summarizes the key components of the manuscript, offering the reader a sample of the manuscript.
Keywords
Include 4-5 primary keywords that best suit the topic of the manuscript; these do not necessarily need to match the "Topics/Methods" that are selected in Manuscript Central upon submission.
Statement of Intended Contribution (this should be on the second page of the manuscript)
Authors should submit a "Statement of Intended Contribution" that explains how their manuscript offers new insights to JM's academic and non-academic stakeholders. in 300 words or less, the statement should address three points:
- What is the marketing-relevant research question addressed in your manuscript and how does the research address it?
- How does your research add to the academic marketing discipline's existing knowledge on the topic?
- Which non-academic stakeholder would find value in your manuscripts (e.g. for-profit firms, non-profit organizations, governmental agencies and policy makers, and/or other non-governmental societal stakeholders engaged with marketing)? How might your paper change the thinking and/or behaviors of these stakeholder(s)?
Importantly, this is not a restatement of the abstract, which is meant to offer an overview of the paper and to attract readers. Instead, this statement is written to help the review team better understand the manuscript's intended contribution. If you manuscript is eventually accepted at JM, this statement will not be published with the paper.
Main Text
Please do not add any headers/footers on each page (other than the page number). Headings are text only (not numbered) and are formatted according to level.
- PRIMARY HEADING: Centered, title-style capitalization (first letter of each word), and bold, with an extra return before and after.
- SECONDARY HEADING: Flush left with title-style capitalization (first letter of each word) and in both boldface and italics. You must have at least two sections beginning with a secondary heading; if there is only one, the heading should be excluded.
- TERTIARY HEADING: Left justified and indented with sentence-style capitalization (first word only) in italics. Punctuate the heading with a period and begin the first line of the same section on the same line. If only one tertiary heading is used, the heading should be excluded.
Mathematical Notations
Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the left margin. Please avoid using Equation Editor for simple in-line mathematical copy, symbols, and equations. Type these in Word instead, using the "Symbol" function when necessary.
References
References begin on their own page and are listed in alphabetical order by the first author's last name. Only references cited within the text are included. All references should be in 12-point font and double-spaced.
See the Accepted Manuscript Guidelines page for reference style and examples.
Footnotes
Footnotes are to be used sparingly and must be concise. Most articles contain no more than 10 footnotes, and each footnote should not exceed 40 words. Format footnotes in plain text, with a superscript number appearing in text and the corresponding note after the reference section.
Tables
Tables should not appear within the text but at the end of the document. Each table should be numbered consecutively and submitted on a separate page. Please indicate appropriate table placement in the text ("Insert Table 1 about here"). Tables must be numbered in the order in which they are to appear.
Figures
Figures should not appear within the text but follow any tables. Each figure should be numbered consecutively and submitted on a separate page. Please indicate appropriate figure placement in the text ("Insert Figure 1 about here"). Figures must be numbered in the order in which they are to appear. The term "figure" refers to a variety of material, including line drawings, maps, charts, graphs, diagrams, photos, and Web shots, among others.
The cost of color printing is borne by the authors, so you may consider gray scaling images prior to submission.
Appendix
If Appendixes are provided, they appear on a new page after the figures. Multiple appendixes are labeled with letters (Appendix A, Appendix B). A single appendix is labeled without letters (Appendix). Multiple appendixes must be numbered in the order in which they are to appear.
Web Appendix
Authors are free to use web appendices to provide a deeper understanding of data, stimuli, or results that cannot fit into the paper and that would be difficult to include in the print version. Web appendices do not count in the 50 page limit. Examples of content for a Web appendix include:
Analytic proof or derivations that are not central to the substantive contribution of the paper.
Detail on experimental of sampling design.
Means and correlations of variables for survey work.
Results of subsidiary analyses or tests.
Content for the Web appendix should be labeled "Web Appendix" and should appear after any regular appendixes. Multiple Web appendixes should be clearly labeled Appendix W1, Appendix W2, and so on.
Note that there can also be a technical appendix that is part of the paper. To view additional guidelines for Web appendixes, see Accepted Manuscript Guidelines.