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Journal of Marketing

Journal of Marketing

2017 Impact Factor: 7.338
2017 Ranking: 5/140 in Business
Published in Association with American Marketing Association

Christine Moorman Duke University, USA
C. Page Moreau University of Wisconsin - Madison, USA
Robert W. Palmatier University of Washington, USA
Harald van Heerde Massey University, New Zealand
Vice President of Publications
David W. Stewart Loyola Marymount University, USA

Other Titles in:
Business & Management | Marketing

eISSN: 15477185 | ISSN: 00222429 | Current volume: 83 | Current issue: 2 Frequency: Bi-monthly
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline?.

JM publishes a broad range of articles that vary markedly in their objectives, approach, nature of contribution to the field, and target audience. While there are many different types of articles, the two main types published by JM are conceptual articles and empirical articles, as described next. JM is open to other types of research as well, as long as they offer theoretical and empirical contributions into important marketing questions.

Associate Editors
Michael Ahearne University of Houston, USA
Kusum Ailawadi Dartmouth College, USA
Jonah Berger University of Pennsylvania, USA
Amitava Chattopadhyay INSEAD-The Asia Campus, Singapore
Pradeep Chintagunta University of Chicago, USA
Marnik DeKimpe Tilburg University, the Netherlands and KU Leuven, Belgium
Amber Epp University of Wisconsin - Madison, USA
Inge Geyskens Tilburg University, the Netherlands
Markus Giesler York University, Canada
Els Gijsbrechts Tilburg University, the Netherlands
Jacob Goldenberg Interdisciplinary Center (IDC) Herzilya, Israel
Dhruv Grewal Babson College, USA
Kelly L. Haws Vanderbilt University, USA
Jan Heide University of Wisconsin - Madison, USA
Donna Hoffman George Washington University, USA
Christian Homburg University of Mannheim, Germany
Mark Houston Texas Christian University, USA
Wayne D. Hoyer University of Texas at Austin, USA
Gita Johar Columbia University, USA
Ajay K. Kohli Georgia Institute of Technology, USA
Praveen Kopalle Dartmouth College, USA
Cait Lamberton University of Pittsburgh, USA
Anja Lambrecht University of London, UK
Donald R. Lehmann Columbia University, USA
Deborah MacInnis University of Southern California, USA
Leigh McAlister University of Texas at Austin, USA
Robert Meyer University of Pennsylvania, USA
Debanjan Mitra University of Florida, USA
Vikas Mittal Rice University, USA
Andrea Morales Arizona State University, USA
Neil Morgan Indiana University, USA
Scott Neslin Dartmouth College, USA
Oded Netzer Columbia University, USA
Koen Pauwels Northeastern University, USA
Connie Pechmann University of California - Irvine, USA
Martin Schreier WU Vienna, Austria
David A. Schweidel Emory University, USA
Rebecca Slotegraaf Indiana University, USA
Dilip Soman Rotman School of Management, University of Toronto, Canada
Alina Sorescu Texas A&M University, USA
Srihari Sridhar Texas A&M University, USA
Jan-Benedict Steenkamp University of North Carolina at Chapel Hill, USA
Stefan Stremersch Erasmus University, the Netherlands and IESE Business School, Spain
Vanitha Swaminathan University of Pittsburgh, USA
Michael Trusov University of Maryland, USA
Rajkumar Venkatesan University of Virginia, USA
Stefan Wuyts Koç University, Turkey
Jie Zhang University of Maryland, USA
Rui (Juliet) Zhu Cheung Kong Graduate School of Business, China
Editorial Review Board
Michelle Andrews Emory University, USA
Kersi Antia University of Western Ontario, Canada
Jennifer Argo University of Alberta, Canada
Anocha Aribarg University of Michigan, USA
Eric Arnould Aalto University, Finland
Neeraj Arora University of Wisconsin - Madison, USA
Zeynep Arsel Concordia University, Canada
Eva Ascarza Columbia University, USA
Rajesh Bagchi Virginia Tech, USA
Fleura Bardhi Cass Business School, UK
Suman Basuroy University of Texas at San Antonio, USA
Rajeev Batra University of Michigan, USA
Hans Baumgartner Pennsylvania State University, USA
Barry Bayus University of North Carolina at Chapel Hill, USA
Simon Bell University of Melbourne, Australia
Sundar Bharadwaj University of Georgia, USA
C. B. Bhattacharya University of Pittsburgh, USA
Tammo Bijmolt University of Groningen, the Netherlands
Abhijit Biswas Wayne State University, USA
Dipayan Biswas University of Southern Florida, USA
Lauren Block Baruch College, USA
Bryan Bollinger Duke University, USA
Lisa E. Bolton Pennsylvania State University, USA
Simona Botti London Business School, UK
Donnel Briley University of Sydney, Australia
Randolph Bucklin University of California - Los Angeles, USA
Gregory Carpenter Northwestern University, USA
Anindita Chakravarty University of Georgia, USA
Goutam Challagalla IMD, Switzerland
Kimmy Chan Hong Kong Baptist University, China
Sandeep Chandakula Singapore Management University, Singapore
Pierre Chandon INSEAD, France
Rajesh Chandy London Business School, UK
Amar Cheema University of Virginia, USA
Haipeng Chen University of Kentucky, USA
Alexander Chernev Northwestern University, USA
Kathleen Cleeren KU Leuven, Belgium
June Cotte Western University, Canada
Anne Coughlan Northwestern University, USA
Robin Coulter University of Connecticut, USA
Keisha Cutright Duke University, USA
Darren Dahl University of British Columbia, Canada
Peter Danaher Monash University, Australia
Barbara Deleersnyder Tilburg University, the Netherlands
Xiaoyan Deng Ohio State University, USA
Utpal Dholakia Rice University, USA
Kristin Diehl University of Southern California, USA
Michaela Draganska Drexel University, USA
Daria Dzyabura New York University, USA
Peter Ebbes HEC Paris, France
Giana Eckhardt University of London, UK
Fred Feinberg University of Michigan, USA
Rosellina Ferraro University of Maryland, USA
Eileen Fischer York University, Canada
Marc Fischer University of Cologne, Germany
Robert Fisher University of Alberta, Canada
Gary Frazier University of Southern California, USA
Christoph Fuchs Erasmus University, the Netherlands
Shankar Ganesan University of Notre Dame, USA
Frank Germann University of Notre Dame, USA
Katrijn Gielens University of North Carolina at Chapel Hill, USA
Peter Golder Dartmouth College, USA
Joseph Goodman Ohio State University, USA
David Griffith Texas A&M University, USA
Amir Grinstein Northeastern University, USA
Flora Gu Hong Kong Polytechnic University, China
Zeynep Gurhan-Curli Koç University, Turkey
Michael Haenlein ESCP Europe, France
Rebecca W. Hamilton Georgetown University, USA
Bruce Hardie London Business School, UK
Colleen Harmeling Florida State University, USA
Timothy Heath University of South Florida, USA
Thorsten Henning-Thurau University of Muenster, Germany
Kelly Hewett University of Tennessee, USA
Michael Hui Chinese University of Hong Kong, China
John Hulland University of Georgia, USA
Tomas Hult Michigan State University, USA
Ashlee Humphreys Northwestern University, USA
Iris Hung Fudan University, China
Julie Irwin University of Texas at Austin, USA
Raghuram Iyengar University of Pennsylvania, USA
Sandy Jap Emory University, USA
Bernard Jaworski Claremont Graduate University, USA
Satish Jayachandran University of South Carolina, USA
Deborah Roedder John University of Minnesota, USA
George John University of Minnesota, USA
Yogesh Joshi University of Maryland, USA
Kartik Kalaiganam University of South Carolina, USA
P. K. Kannan University of Maryland, USA
Constantine Katsikeas University of Leeds, UK
Punam Keller Dartmouth College, USA
Blair Kidwell University of North Texas, USA
Jun Kim Hong Kong University of Science and Technology, China
Robert Kozinets University of Southern California, USA
Harley Krohmer University of Bern, Switzerland
Alok Kumar University of Nebraska-Lincoln, USA
Tarun Kushwaha University of North Carolina at Chapel Hill, USA
Son Lam University of Georgia, USA
Jongkuk Lee Ewha Womans University, South Korea
Leonard Lee National University of Singapore, Singapore
Katherine N. Lemon Boston College, USA
Robert Leone Texas Christian University, USA
Michael Lewis Emory University, USA
Shibo Li Indiana University, USA
Barak Libai Interdisciplinary Center Herzliya, Israel
Donald Lichtenstein University of Colorado - Boulder, USA
Gary L. Lilien Pennsylvania State University, USA and University of Technology Sydney, Australia
Noah Lim University of Wisconsin - Madison, USA
Yong Liu University of Arizona, USA
Yuping Liu-Thompkins Old Dominion University, USA
Girish Mallapragada Indiana University, USA
Naomi Mandel Arizona State University, USA
Detelina Marinova University of Missouri, USA
Kelly Martin Colorado State University, USA
Wendy Moe University of Maryland, USA
Cassie Mogilner University of California - Los Angeles, USA
Ashwani Monga Rutgers University, USA
Maureen Morrin Temple University, USA
Vicki G. Morwitz New York University, USA
Albert Muñiz DePaul University, USA
Brian Murtha University of Kentucky, USA
Tom Novak George Washington University, USA
Stephen M. Nowlis Washington University, USA
Joseph Nunes University of Southern California, USA
Vanessa Patrick University of Houston, USA
Renana Peres Hebrew University of Jerusalem, Israel
J. Andrew Petersen Pennsylvania State University, USA
Jaideep Prabhu University of Cambridge, UK
Nancy Puccinelli University of Bath, UK
Akshay Rao University of Minnesota, USA
Brian Ratchford University of Texas at Dallas, USA
Rebecca Reczek Ohio State University, USA
Americus Reed II University of Pennsylvania, USA
Lopo Rego Indiana University, USA
Aric Rindfleisch University of Illinois at Urbana–Champaign, USA
John H. Roberts University of New South Wales, Australia
Anne Roggeveen Babson College, USA
Roland Rust University of Maryland, USA
Ko Ruyter de Cass Business School, UK
Alok Saboo Georgia State University, USA
Lisa Scheer University of Missouri - Columbia, USA
Maura Scott Florida State University, USA
Sankar Sen Baruch College, USA
Denish Shah Georgia State University, USA
Venkatesh Shankar Texas A&M University, USA
Qiaowei Shen Peking University, China
John Sherry University of Notre Dame, USA
Jagdip Singh Case Western Reserve University, USA
Bernd Skiera Goethe University Frankfurt, Germany
Ashish Sood University of California - Riverside, USA
Raji Srinivasan University of Texas at Austin, USA
Shuba Srinivasan Boston University, USA
S. Sriram University of Michigan, USA
Andrew Stephen University of Oxford, UK
David Stewart Loyola Marymount University, USA
Baohong Sun Cheung Kong Graduate School of Business, China
Nader Tavassoli London Business School, UK
Gerry Tellis University of Southern California, USA
Jacquelyn Thomas Southern Methodist University, USA
Craig Thompson University of Wisconsin - Madison, USA
Debora Thompson Georgetown University, USA
Claudia Townsend University of Miami, USA
Catherine Tucker Massachusetts Institute of Technology, USA
Kapil Tuli Singapore Management University, Singapore
Nita Umashankar Georgia State University, USA
Christophe Van den Bulte University of Pennsylvania, USA
Ralf Van der Lans Hong Kong University of Science and Technology, China
Stijin Van Osselaer Cornell University, USA
Stephen Vargo University of Hawai'i at Manoa, USA
Peter Verhoef University of Groningen, the Netherlands
Florian Von Wangenheim ETH Zurich, Switzerland
Clay Voorhees Michigan State University, USA
Kenneth Wathne University of Stavanger, Norway
Michelle Weinberger Northwestern University, USA
Kate White University of British Columbia, Canada
Jan Wieseke Ruhr-University of Bochum, Germany
Thorsten Wiesel University of Münster, Germany
Kenneth C. Wilbur University of California - San Diego, USA
Keith Wilcox Columbia University, USA
Karen Winterich Pennsylvania State University, USA
Manjit S. Yadav Texas A&M University, USA
Sha Yang University of Southern California, USA
Catherine Yeung Chinese University of Hong Kong, China
Chi Kin (Bennett) Yim University of Hong Kong, China
Alex Zablah University of Tennessee, USA
AMA Editorial Staff
Russ Klein Chief Executive Officer
David Klein Chief Content Officer
Matt Weingarden Director of Integrated Academic Content
Marilyn Stone Senior Managing Editor
Michelle Kritselis Associate Managing Editor
T.J. Anderson Production Editor
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  • All manuscripts must be submitted online through Manuscript Central at Submissions that arrive via mail or e-mail will not be processed for review.

    First-time authors will be required to create a Manuscript Central user account in order to proceed. Each submission must adhere to the guidelines set forth below; those that do not follow the guidelines will be returned to the author for correction. If you have any questions, please contact us at

    Review AMA Editorial Policies and Procedures before submitting your manuscript.



    File Types: Word or RTF; if your manuscript was created in LaTex, please upload a PDF.
    Font: 12 point, Times New Roman
    Text [Including references]: Double-spaced, left-justified
    Page Layout: Use 1-inch margins on all sides with page numbers in the upper right corner and no header/footer.
    Page Maximum: 50 pages, properly formatted and inclusive of title, abstract, keywords, text, references, tables, figures, footnotes, and non-web appendices. The 50-page maximum applies to all stages of the review process and does not include the Statement of Intended Contribution (see details below).




    JM manuscripts are judged not only on the depth and scope of the ideas presented and their contributions to the field but also on whether they can be read and understood. Readers have varied backgrounds. Thus, the following guidelines should be followed:

    • Write in an interesting, readable manner with varied sentence structure, and use active voice. Use as little passive voice as possible.
    • Avoid using technical terms that few readers are likely to understand. If you use these terms, include definitions. Remember: The journal is designed to be read, not deciphered.
    • Keep sentences short so the reader does not get lost before the end of a sentence.



    To facilitate the double-blind peer-review process, each submission should be broken into two separate files: (1) Title Page and (2) Main Document. Identifying information should not appear anywhere within the main document file.

    FILE 1: Title Page

    1. title
    2. author(s) name, title, institution, address, telephone number, and e-mail address
    3. author(s) note
    4. acknowledgment
    5. financial disclosure, if applicable

    FILE 2: Main Document

    Page 1:

    1. title
    2. abstract
    3. keywords

    Page 2 and on, with each new element beginning on its own page:

    1. statement of intended contribution
    2. main text
    3. references
    4. footnotes
    5. tables
    6. figures
    7. appendixes
    8. Web appendixes



    The title should not exceed 25 words.

    The abstract is limited to 175 words and summarizes the key components of the manuscript, offering the reader a sample of the manuscript.

    Include 4-5 primary keywords that best suit the topic of the manuscript; these do not necessarily need to match the "Topics/Methods" that are selected in Manuscript Central upon submission.

    Statement of Intended Contribution (this should be on the second page of the manuscript)
    Authors should submit a "Statement of Intended Contribution" that explains how their manuscript offers new insights to JM's academic and non-academic stakeholders. in 300 words or less, the statement should address three points:

    • What is the marketing-relevant research question addressed in your manuscript and how does the research address it?
    • How does your research add to the academic marketing discipline's existing knowledge on the topic?
    • Which non-academic stakeholder would find value in your manuscripts (e.g. for-profit firms, non-profit organizations, governmental agencies and policy makers, and/or other non-governmental societal stakeholders engaged with marketing)? How might your paper change the thinking and/or behaviors of these stakeholder(s)?

    Importantly, this is not a restatement of the abstract, which is meant to offer an overview of the paper and to attract readers. Instead, this statement is written to help the review team better understand the manuscript's intended contribution. If you manuscript is eventually accepted at JM, this statement will not be published with the paper.

    Main Text
    Please do not add any headers/footers on each page (other than the page number). Headings are text only (not numbered) and are formatted according to level.

    • PRIMARY HEADING: Centered, title-style capitalization (first letter of each word), and bold, with an extra return before and after.
    • SECONDARY HEADING: Flush left with title-style capitalization (first letter of each word) and in both boldface and italics. You must have at least two sections beginning with a secondary heading; if there is only one, the heading should be excluded.
    • TERTIARY HEADING: Left justified and indented with sentence-style capitalization (first word only) in italics. Punctuate the heading with a period and begin the first line of the same section on the same line. If only one tertiary heading is used, the heading should be excluded.

    Mathematical Notations
    Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the left margin. Please avoid using Equation Editor for simple in-line mathematical copy, symbols, and equations. Type these in Word instead, using the "Symbol" function when necessary.

    References begin on their own page and are listed in alphabetical order by the first author's last name. Only references cited within the text are included. All references should be in 12-point font and double-spaced.

    See the Accepted Manuscript Guidelines page for reference style and examples.

    Footnotes are to be used sparingly and must be concise. Most articles contain no more than 10 footnotes, and each footnote should not exceed 40 words. Format footnotes in plain text, with a superscript number appearing in text and the corresponding note after the reference section.

    Tables should not appear within the text but at the end of the document. Each table should be numbered consecutively and submitted on a separate page. Please indicate appropriate table placement in the text ("Insert Table 1 about here"). Tables must be numbered in the order in which they are to appear.

    Figures should not appear within the text but follow any tables. Each figure should be numbered consecutively and submitted on a separate page. Please indicate appropriate figure placement in the text ("Insert Figure 1 about here"). Figures must be numbered in the order in which they are to appear. The term "figure" refers to a variety of material, including line drawings, maps, charts, graphs, diagrams, photos, and Web shots, among others.

    The cost of color printing is borne by the authors, so you may consider gray scaling images prior to submission.

    If Appendixes are provided, they appear on a new page after the figures. Multiple appendixes are labeled with letters (Appendix A, Appendix B). A single appendix is labeled without letters (Appendix). Multiple appendixes must be numbered in the order in which they are to appear.

    Web Appendix
    Authors are free to use web appendices to provide a deeper understanding of data, stimuli, or results that cannot fit into the paper and that would be difficult to include in the print version. Web appendices do not count in the 50 page limit. Examples of content for a Web appendix include:

    Analytic proof or derivations that are not central to the substantive contribution of the paper.

    Detail on experimental of sampling design.

    Means and correlations of variables for survey work.

    Results of subsidiary analyses or tests.

    Content for the Web appendix should be labeled "Web Appendix" and should appear after any regular appendixes. Multiple Web appendixes should be clearly labeled Appendix W1, Appendix W2, and so on.

    Note that there can also be a technical appendix that is part of the paper. To view additional guidelines for Web appendixes, see Accepted Manuscript Guidelines.

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