Journal of Marketing
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Read the complete JM Editorial Cornerstones.
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Learn more about JM at AMA.org.
Our editorial philosophy builds on the Journal of Marketing’s distinguished legacy while seeking to foster the next generation of marketing thought. We view ourselves as stewards of JM and will follow six editorial cornerstones during our tenure as editors.
| Srihari Sridhar | Texas A&M University, USA |
| Cait Lamberton | University of Pennsylvania, USA |
| Detelina Marinova | University of Missouri, USA |
| Vanitha Swaminathan | University of Pittsburgh, USA |
| Rajesh Chandy | London Business School |
| Pradeep Chintagunta | University of Chicago, USA |
| Rajdeep Grewal | University of North Carolina at Chapel Hill, USA |
| Mike Hanssens | University of California, Los Angeles |
| Ajay Kohli | Georgia Institute of Technology, USA |
| John Lynch | University of Colorado Boulder, USA |
| Murali Mantrala | University of Kansas, USA |
| Christine Moorman | Duke University, USA |
| Robert Palmatier | University of Washington, USA |
| Linda Price | University of Wyoming, USA |
| Harald van Heerde | University of New South Wales, Australia |
| Roland Rust | University of Maryland, USA |
| Michael Ahearne | University of Houston, USA |
| Kusum Ailawadi | Dartmouth College, USA |
| Anocha Aribarg | University of Michigan, USA |
| Alixandra Barasch | University of Colorado Boulder, USA |
| Simon Blanchard | Georgetown University, USA |
| Bryan Bollinger | New York University, USA |
| Simona Botti | London Business School, UK |
| Amitava Chattopadhyay | INSEAD – Europe Campus, Boulevard de Constance, Fontainebleau, France |
| Pradeep Chintagunta | University of Chicago, USA |
| Kristin Diehl | University of Southern California, USA |
| Amber Epp | University of Wisconsin-Madison, USA |
| Marc Fischer | University of Cologne, Germany |
| Christoph Fuchs | University of Vienna, Austria |
| Frank Germann | University of Notre Dame, USA |
| Jacob Goldenberg | Interdisciplinary Center (IDC) Herzilya, Israel |
| Kelly Goldsmith | Vanderbilt University, USA |
| Dhruv Grewal | Babson College, USA |
| David A. Griffith | Texas A&M University, USA |
| Michael Haenlein | ESCP Europe, France |
| Kelly Haws | Vanderbilt University, USA |
| Jan Heide | University of Wisconsin-Madison, USA |
| Donna Hoffman | George Washington University, USA |
| Christian Homburg | University of Mannheim, Germany |
| Ashlee Humphreys | Northwestern University, USA |
| P.K. Kannan | University of Maryland, USA |
| Vamsi Kanuri | University of Notre Dame, USA |
| Ajay K. Kohli | Georgia Institute of Technology, USA |
| Praveen Kopalle | Dartmouth College, USA |
| Robert Kozinets | University of Southern California, USA |
| Alok Kumar | University of Nebraska, USA |
| Krista Li | Indiana University, USA |
| Girish Mallapragada | Indiana University, USA |
| Martin Mende | Florida State University, USA |
| Robert Meyer | University of Pennsylvania, USA |
| Debanjan Mitra | University of Connecticut, USA |
| Sarah Moore | University of Alberta, Canada |
| Andrea Morales | Arizona State University, USA |
| Neil Morgan | University of Wisconsin, USA |
| Brian Murtha | University of Kentucky, USA |
| Oded Netzer | Columbia University, USA |
| Grant Packard | York University, Canada |
| Neeru Paharia | Arizona State University, USA |
| Vanessa M. Patrick | University of Houston, USA |
| Adithya Pattabhiramaiah | Georgia Institute of Technology, USA |
| Connie Pechmann | University of California - Irvine, USA |
| Stefano Puntoni | Erasmus University Rotterdam, Netherlands |
| Aric Rindfleisch | University of Illinois at Urbana–Champaign, USA |
| Roland Rust | University of Maryland, USA |
| Maura Scott | The Arizona State University, USA |
| Rebecca Slotegraaf | Indiana University, USA |
| S. Sriram | University of Michigan, USA |
| Claudia Townsend | University of Miami, USA |
| Michael Trusov | University of Maryland, USA |
| Nita Umashankar | San Diego State University, USA |
| Francesca Valsesia | University of Washington, USA |
| Ralf Van der Lans | Hong Kong University of Science and Technology, China |
| Rajkumar Venkatesan | University of Virginia, USA |
| Xin (Shane) Wang | Virginia Tech, USA |
| Caleb Warren | University of Arizona |
| Manjit S. Yadav | Texas A&M University, USA |
| Sha Yang | University of Southern California, USA |
| Jie Zhang | University of Maryland, USA |
| Jonathan Z. Zhang | Colorado State University |
| Anindita Chakravarty | University of Georgia, USA |
| Sandeep Chandakula | Singapore Management University, Singapore |
| Kathleen Cleeren | KU Leuven, Belgium |
| Emily Garbinsky | Cornell University, USA |
| Mahima Hada | City University of New York, USA |
| Colleen Harmeling | Florida State University, USA |
| Kelly Herd | University of Connecticut, USA |
| Son Lam | University of Georgia, USA |
| Shijie Lu | University of Notre Dame, USA |
| Andrea Ordanini | Bocconi University, Italy |
| Simone Wies | Goethe University, Frankfurt, Germany |
| Keith Wilcox | Texas A&M University, USA |
| Pankaj Aggarwal | University of Toronto, Canada |
| Michelle Andrews | Emory University, USA |
| Kersi Antia | Western University, Canada |
| Jennifer Argo | University of Alberta, Canada |
| Zeynep Arsel | John Molson School of Business, Concordia University, Canada |
| Eva Ascarza | Harvard University, USA |
| Rajesh Bagchi | Virginia Tech, USA |
| Fleura Bardhi | City University of London, UK |
| Yakov Bart | Northeastern University, USA |
| Suman Basuroy | Michigan State University, USA |
| Rajeev Batra | University of Michigan, USA |
| Barry Bayus | University of North Carolina at Chapel Hill, USA |
| Joshua Beck | University of Oregon, USA |
| Simon Bell | University of Melbourne, Australia |
| Silvia Bellezza | Columbia University, USA |
| Jonah Berger | University of Pennsylvania, USA |
| Sundar Bharadwaj | University of Georgia, USA |
| C. B. Bhattacharya | University of Pittsburgh, USA |
| Tammo Bijmolt | University of Groningen, the Netherlands |
| Dipayan Biswas | University of South Florida, USA |
| Lauren Block | Baruch College, USA |
| Willy Bolander | Texas A&M University, USA |
| Lisa E. Bolton | Pennsylvania State University, USA |
| Andrea Bonezzi | New York University, USA |
| Abhishek Borah | INSEAD, France |
| Tonya Bradford | University of California, Irvine, USA |
| Michael Brady | Florida State University, USA |
| Norris Bruce | University of North Carolina at Chapel Hill, USA |
| Anindita Chakravarty | University of Georgia, USA |
| Kimmy Chan | Hong Kong Baptist University, China |
| Pierre Chandon | INSEAD, France |
| Deepa Chandrasekaran | University of Texas at San Antonio, USA |
| Sandeep Chandakula | Singapore Management University, Singapore |
| Rajesh Chandy | London Business School, UK |
| Amar Cheema | University of Virginia, USA |
| Haipeng Chen | University of Kentucky, USA |
| Yixing Chen | University of Notre Dame, USA |
| Kathleen Cleeren | KU Leuven, Belgium |
| Anatoli Colicev | University of Liverpool, UK |
| Robin Coulter | University of Connecticut, USA |
| Samantha Cross | Iowa State University, USA |
| Darren Dahl | University of British Columbia, Canada |
| Hannes Datta | Tilburg University, Netherlands |
| Barbara Deleersnyder | Tilburg University, the Netherlands |
| Xiaoyan Deng | Ohio State University, USA |
| Michaela Draganska | Drexel University, USA |
| Rod Duclos | Western University, Canada |
| Kristen Duke | University of Toronto, Canada |
| Peter Ebbes | HEC Paris, France |
| Giana Eckhardt | King’s College London, UK |
| Alexander Edeling | KU Leuven, Belgium |
| Ryan Elder | Brigham Young University, USA |
| Fred Feinberg | University of Michigan, USA |
| Rosellina Ferraro | University of Maryland, USA |
| Eileen Fischer | York University, Canada |
| Robert Fisher | University of Alberta, Canada |
| Beth Fossen | Indiana University, USA |
| Shankar Ganesan | University of Notre Dame, USA |
| Dinesh K. Gauri | University of Arkansas, USA |
| Mrinal Ghosh | University of Arizona |
| Manpreet Gill | University of South Carolina, USA |
| Peter Golder | Dartmouth College, USA |
| Joseph Goodman | Ohio State University, USA |
| Shyam Gopinath | Indiana University, USA |
| Amir Grinstein | Northeastern University, USA |
| Johannes Habel | University of Houston, USA |
| Mahima Hada | City University of New York, USA |
| Henrik Hagtvedt | Boston College, USA |
| Bruce Hardie | London Business School, UK |
| Colleen Harmeling | Florida State University, USA |
| Thorsten Henning-Thurau | University of Muenster, Germany |
| Kelly Hewett | University of Tennessee, USA |
| Arvid Hoffmann | University of Adelaide, Australia |
| Sebastian Hohenberg | University of Münster, Germany |
| Ming-Hui Huang | National Taiwan University, Taiwan |
| Christian Hughes | University of Notre Dame, USA |
| Michael Hui | University of Macau, China |
| John Hulland | University of Georgia, USA |
| Iris Hung | Fudan University, China |
| Chris Hydock | California Polytechnic State University, USA |
| Julie Irwin | University of Texas at Austin, USA |
| Ramkumar Janakiraman | North Carolina State University, USA |
| Sandy Jap | Emory University, USA |
| Bernard Jaworski | Claremont Graduate University, USA |
| Satish Jayachandran | University of South Carolina, USA |
| Gita Johar | Columbia University, USA |
| Leslie John | Harvard University, USA |
| Yogesh Joshi | University of Maryland, USA |
| Kartik Kalaiganam | University of South Carolina, USA |
| Constantine Katsikeas | University of Leeds, UK |
| Punam Keller | Tuck School of Business at Dartmouth College, USA |
| Blair Kidwell | University of North Texas, USA |
| Sara Kim | University of Hong Kong, Hong Kong |
| Anne Klesse | Erasmus University, the Netherlands |
| Irina Kozlenkova | University of Virginia, USA |
| Harley Krohmer | University of Bern, Switzerland |
| Tarun Kushwaha | University of Wisconsin–Madison, USA |
| Son Lam | University of Georgia, USA |
| Andreas Lanz | University of Basel, Switzerland |
| Ju-Yeon Lee | Iowa State University, USA |
| Leonard Lee | National University of Singapore, Singapore |
| Don Lehmann | Columbia University, USA |
| Katherine N. Lemon | Boston College, USA |
| Robert Leone | Texas Christian University, USA |
| Michael Lewis | Emory University, USA |
| Shibo Li | Indiana University, USA |
| Barak Libai | Interdisciplinary Center Herzliya, Israel |
| Donald Lichtenstein | University of Colorado - Boulder, USA |
| Peggy Liu | University of Pittsburgh, USA |
| Yong Liu | University of Arizona, USA |
| Yuping Liu-Thompkins | Old Dominion University, USA |
| Shijie Lu | University of Notre Dame, USA |
| Stephan Ludwig | Monash University, Australia |
| Lan Luo | University of Southern California, USA |
| Liye Ma | University of Maryland, USA |
| Kelly Martin | Colorado State University, USA |
| James Maxham | University of Virginia, USA |
| Leigh McAlister | University of Texas at Austin, USA |
| Brent McFerran | Simon Frasier University, Canada |
| Shiri Melumad | University of Pennsylvania, USA |
| Saurabh Mishra | George Mason University, USA |
| Vicki G. Morwitz | Columbia University, USA |
| Unnati Narang | University of Illinois Urbana-Champaign, USA |
| Vishal Narayan | University of Connecticut, USA |
| Sridhar Narayanan | Stanford University, USA |
| Stephanie Noble | University of Tennessee, USA |
| Tom Novak | George Washington University, USA |
| Stephen M. Nowlis | Washington University, USA |
| Joseph Nunes | University of Southern California, USA |
| Nailya Ordabayeva | Dartmouth College, USA |
| Andrea Ordanini | Bocconi University, Italy |
| Dominik Papies | University of Tübingen, Germany |
| Koen Pauwels | Northeastern University, USA |
| J. Andrew Petersen | Pennsylvania State University, USA |
| Davide Proserpio | University of Southern California, USA |
| Akshay Rao | University of Minnesota, USA |
| Brian Ratchford | University of Texas at Dallas, USA |
| Rebecca Reczek | The Ohio State University, USA |
| Lopo Rego | Indiana University, USA |
| Rishika Rishika | North Carolina State University, USA |
| John H. Roberts | University of New South Wales, Australia |
| Maria Rodas | University of Illinois Urbana-Champaign, USA |
| Oliver Rutz | University of Washington, USA |
| Jun Hyun (Joseph) Ryoo | Arizona State University, USA |
| Alok Saboo | Georgia State University, USA |
| Julian Saint Clair | Loyola Marymount University, USA |
| Hope Schau | University of California, Irvine, USA |
| Lisa Scheer | University of Missouri - Columbia, USA |
| Sankar Sen | Baruch College, USA |
| Julio Sevilla | University of Georgia, USA |
| Denish Shah | Georgia State University, USA |
| Venkatesh Shankar | Texas A&M University, USA |
| Amalesh Sharma | Texas A&M University, USA |
| Qiaowei Shen | Peking University, China |
| Huanhuan Shi | Texas A&M University, USA |
| Jagdip Singh | Case Western Reserve University, USA |
| Bernd Skiera | Goethe University Frankfurt, Germany |
| Ashish Sood | University of California - Riverside, USA |
| Raji Srinivasan | University of Texas at Austin, USA |
| Shuba Srinivasan | Boston University, USA |
| David Stewart | Loyola Marymount University, USA |
| Baohong Sun | Cheung Kong Graduate School of Business, China |
| Sarang Sunder | Indiana University, USA |
| Nader Tavassoli | London Business School, UK |
| Gerry Tellis | University of Southern California, USA |
| Jacquelyn Thomas | Southern Methodist University, USA |
| Craig Thompson | University of Wisconsin - Madison, USA |
| Debora Thompson | Georgetown University, USA |
| Seshadri Tirunillai | University of Houston, USA |
| Christophe Van den Bulte | University of Pennsylvania, USA |
| Jenny van Doorn | University of Groningen, Netherlands |
| Stijin Van Osselaer | Cornell University, USA |
| Franziska Volckner | University of Cologne, Germany |
| Clay Voorhees | University of Alabama, USA |
| Yajin Wang | China Europe International Business School, China |
| Yanwen Wang | University of British Columbia, Canada |
| Nooshin Warren | University of Arizona, USA |
| Kenneth Wathne | University of Stavanger, Norway |
| Michelle Weinberger | Northwestern University, USA |
| Katherine White | University of British Columbia, Canada |
| Kimberly A. Whitler | University of Virginia, USA |
| Simone Wies | Goethe University, Frankfurt, Germany |
| Thorsten Wiesel | University of Münster, Germany |
| Kenneth C. Wilbur | University of California - San Diego, USA |
| Karen Page Winterich | Pennsylvania State University, USA |
| Freeman Wu | Vanderbilt University, USA |
| Stefan Wuyts | Pennsylvania State University, USA |
| Guiyang Xiong | Syracuse University, USA |
| Chi Kin (Bennett) Yim | University of Hong Kong, China |
| Alex Zablah | University of Tennessee, USA |
| Georgios Zervas | Boston University, USA |
| T.J. Anderson | Academic Content Manager |
| Jess Barselow | Production Editor |
| Karin Horler | Senior Copy Editor |
| Michelle Kritselis | Publisher, Academic Communities and Journals |
| Marilyn Stone | Director, Academic Communities and Journals |
| Matt Weingarden | Exceutive Vice President, Communities and Journals |
Please read the guidelines on this page and the AMA Submission Guidelines page before visiting the submission site!
This journal is a member of the Committee on Publication Ethics.
Please read the guidelines on this page and the AMA Submission Guidelines page, then visit the Journal of Marketing’s submission site (https://mc.manuscriptcentral.com/ama_jm) to upload your manuscript. Please note that manuscripts not conforming to these guidelines may be returned. Remember that you can log in to the submission site at any time to check on the progress of your paper through the peer review process.
Sage Publishing disseminates high-quality research and engaged scholarship globally, and we are committed to diversity and inclusion in publishing. We encourage submissions from a diverse range of authors from across all countries and backgrounds.
Only manuscripts of sufficient quality that meet the aims and scope of the Journal of Marketing will be reviewed.
There are no fees payable to submit or publish in this Journal. Open Access options are available - see section 3.3 below.
As part of the submission process, you will be required to warrant that you are submitting your original work, that you have the rights in the work, and that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you. In addition, you must confirm that you are submitting the work for first publication in the Journal of Marketing and that it is not being considered for publication elsewhere and has not already been published elsewhere. Please see the guidelines on prior publication and note that the journal will consider submissions of papers that have been posted on preprint servers; please include the DOI for the preprint in your cover letter. Authors should not post an updated version of their paper on the preprint server while it is being peer-reviewed for possible publication in the journal. If your paper is accepted, you must include a link on your preprint to the final version of your paper.
If you have any questions about publishing with Sage, please visit the Sage Journals Solutions Portal.
2.5 Declaration of conflicting interests
3.2 Contributor’s publishing agreement
3.3 Open access and author archiving
5.2 Information required for completing your submission
6. On acceptance and publication
6.4 Access to your published article
1. What do we publish?
Before submitting your manuscript to the Journal of Marketing, please ensure you have read the aims and scope.
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Research Article
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Special Issue Article
There is no limit to the number of references allowed.
The Journal of Marketing publishes a broad range of articles that vary markedly in their objectives, approach, nature of contribution to the field, and target audience. While there are many different types of articles, the two main types published by the journal are conceptual articles and empirical articles, as described next. The Journal of Marketing is open to other types of research as well, as long as they offer theoretical and empirical contributions into important marketing questions.
1.2.1 Conceptual articles:
These types of articles make their contributions through theoretical arguments that introduce new topics, new constructs, new relationships, new theories, and even new paradigms for the field. While they may be informed by empirical observations in the real-world, data are not used to test the ideas. These conceptual articles may have various objectives, such as:
- To provide critical syntheses, reviews, and research agendas designed to alter the nature and extend the scope of the marketing discipline.
- To critically reexamine existing concepts and theories in marketing with new perspectives and ideas that extend the literature and practice in important ways.
- To advance new concepts, relationships, and topics for the field.
- To offer new, integrative, and/or challenging viewpoints on facets of marketing as observed in the real world or as studied in the marketing discipline.
Conceptual articles may take the form of a new and testable theory, a new conceptual framework to capture the elements of a (new) marketing phenomenon, and/or a set of specific areas worthy of new scholarly research. Some conceptual articles integrate concepts from allied disciplines such as economics, strategic management, finance, accounting, organizational behavior, sociology, psychology, and anthropology into marketing. Others develop “home-grown” (Rust 2006), or “organic” (Kohli 2009) theories specific to the marketing discipline. All types of conceptual articles are welcome at JM.
By offering compelling new perspectives, these conceptual articles go beyond a literature review. While conceptual articles do not analyze empirical data, they are often driven by insightful observations of marketing in the real world. The key criterion for a conceptual article to be publishable in JM is that it should be able to lead marketing in new directions by challenging conventional thinking.
1.2.2 Empirical articles
Empirical articles use organized observations about marketing-relevant data of any type to offer important insights to the marketing discipline. Given JM’s big tent stance, these data can range from primary data including interview and observational data, experiments, field studies, and surveys to secondary data of customers, competitors, firms, or any entity engaged with marketing. These types of articles may take many different forms:
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Constructs are defined and hypotheses are offered that structure the relationships between variables in the paper. Data are collected, organized, and used to test these predictions.
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An important research area or substantive issue in marketing is described and research questions are raised without specific predictions being offered. Data are collected, organized, and used to offer insights into these questions.
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A new metric, model, or scale is developed that offers important marketing insights. It is important to show the advantages of these tools for the marketing literature and/or practice.
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A systematic review or meta-analysis of published findings in the marketing literature offers insights into important conditions under which findings for an important topic do or do not hold.
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A discovery-oriented approach uses data from multiple case studies to develop new theories for marketing.
Empirical articles should develop generalizable insights that have implications for consumers, firms, organizations, industries, sectors, or countries, although in-depth investigations of substantively important subdomains or cases are also welcome. When research focuses on a particular organization as the basis for fieldwork or depth interviews, authors should seek a broader set of ideas and implications that have the ability to generalize beyond the focal organization.
Like any other article published in JM, consumer research articles need to offer a strong substantive treatment of this topic. Specifically, the key marketing question addressed in the paper should be one that examines individuals or organizations involved in the acquisition, consumption, or disposition of products, services, or experiences. Additionally, any dependent measures used in lab studies need to be durable enough to hold up under less controlled conditions to increase the generalizability of the research. To do so, these measures should capture participants’ reactions to marketing-relevant stimuli such as real behaviors (e.g., a consequential choice such as the investment of time, money, and/or effort, actual word of mouth), real emotions, or other real-world reactions that have important downstream marketing consequences.
The key threshold for an empirical article to be published in JM is that it should offer compelling new insights into substantively important marketing questions.
For information about author anonymity, readability and language, copy editing and proofreading, and inclusive language, see the AMA Submission Guidelines page.
In addition, the Sage Author Gateway has some general advice on how to get published, plus links to further resources. Sage Author Services also offers authors a variety of ways to improve and enhance their article including English language editing, plagiarism detection, and video abstract and infographic preparation.
1.3.1 Make your article discoverable
For information and guidance on how to make your article more discoverable, visit the Sage Author Gateway page on How to Help Readers Find Your Article Online.
1.3.2 English language editing services
Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit the Journal’s specifications should consider using Sage Language Services. Visit Sage Language Services on the Journal Author Gateway for further information.
2. Editorial policies
Reviewers should be experts in their fields and should be able to provide an objective assessment of the manuscript. Our policy is that reviewers should not be assigned to a paper if:
- The reviewer is based at the same institution as any of the co-authors.
- The reviewer is based at the funding body of the paper.
- The reviewer has provided a personal (e.g. Gmail, Yahoo, Hotmail) email account and an institutional email account cannot be found after performing a basic Google search (name, department, and institution).
At submission, the journal currently allows authors to recommend or oppose reviewers. Note, however, that the Editor in Chief views these as a guideline and may follow or disregard this information at their discretion. No more than one recommended reviewer is permitted to serve on a review team.
The Journal of Marketing is committed to delivering high-quality, fast peer review for your paper, and as such has partnered with Web of Science. Web of Science is a third-party service that seeks to track, verify, and give credit for peer review. Reviewers for the Journal of Marketing can opt in to Web of Science in order to claim their reviews or have them automatically verified and added to their reviewer profile. Reviewers claiming credit for their review will be associated with the relevant journal, but the article name, reviewer’s decision, and the content of their review is not published on the site. For more information, visit the Web of Science website.
The Editor or members of the Editorial Board may occasionally submit their own manuscripts for possible publication in the journal. In these cases, the peer review process will be managed by alternative members of the Board and the submitting Editor/Board member will have no involvement in the decision-making process.
All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. A student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.
Please note that AI chatbots, for example ChatGPT, should not be listed as authors. For more information see the policy on Use of ChatGPT and generative AI tools.
2.2.1 Author misconduct policy and procedure
See the AMA Editorial Policies & Procedures page.
All contributors who do not meet the criteria for authorship should be listed in an Acknowledgments section on the title page. Examples of those who might be acknowledged include a person who provided purely technical help, or a department chair who provided only general support.
Acknowledgments should be included on the title page that is uploaded separately from the main text to facilitate anonymous peer review.
Per ICMJE recommendations, it is best practice to obtain consent from non-author contributors who you are acknowledging in your paper.
2.3.1 Third party submissions
Where an individual who is not listed as an author submits a manuscript on behalf of the author(s), a statement must be included in the Acknowledgments section of the title page and in the accompanying cover letter. The statements must:
- Disclose this type of editorial assistance—including the individual’s name, company, and level of input
- Identify any entities that paid for this assistance
- Confirm that the listed authors have authorized the submission of their manuscript via third party and approved any statements or declarations (e.g., conflicting interests, funding)
Where appropriate, Sage reserves the right to deny consideration to manuscripts submitted by a third party rather than by the authors themselves.
2.3.2 Writing assistance
Individuals who provided writing assistance (e.g., from a specialist communications company) do not qualify as authors and so should be included in the Acknowledgments section. Authors must disclose any writing assistance—including the individual’s name, company, and level of input—and identify the entity that paid for this assistance. It is not necessary to disclose use of language polishing services.
The Journal of Marketing requires all authors to acknowledge their funding in a consistent fashion under a separate heading on the title page. Please visit the Funding Acknowledgements page on the Sage Journal Author Gateway to confirm the format of the acknowledgment text in the event of funding, or state, “This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.”
2.5 Declaration of conflicting interests
The Journal of Marketing encourages authors to include a declaration of any conflicting interests and recommends that you review the good practice guidelines on the Sage Journals Author Gateway.
The Journal of Marketing is committed to facilitating openness, transparency, and reproducibility of research, and has a Policy for Research Transparency. For more information, visit the Journal of Marketing Policy for Research Transparency page.
Subject to appropriate ethical and legal considerations, authors are encouraged to:
- Share your research data in a relevant public data repository
- Include a data availability statement linking to your data. If it is not possible to share your data, use the statement to confirm why it cannot be shared.
- Cite this data in your research
Peer reviewers may be asked to peer review the research data prior to publication.
- Peer reviewers may be asked to assess compliance with the research data policy
- Peer reviewers may be asked to assess research data files
If you need to anonymize your research data for peer review, please refer to Sage's Research Data Sharing FAQs for guidance.
2.6.1 Falsification of data/misreporting of data
See the AMA Editorial Policies & Procedures page.
2.6.2 Replication Studies
Authors of direct replication studies seeking to replicate findings from an article published in the Journal of Marketing who are unable to confirm the results or conclusions should contact Roland Rust, AMA Vice President of Publications, at rrust@umd.edu.
See the AMA Decision Appeal Policy page.
If an author believes the decision regarding their manuscript was affected by a publication ethics breach, the author may contact the publisher with a detailed written description of their concern, and information supporting the concern, at publication_ethics@sagepub.com.
3. Publishing policies
Sage is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the Sage Author Gateway.
3.1.1 Plagiarism
The Journal of Marketing and Sage take issues of copyright infringement, plagiarism, or other breaches of best practice in publication very seriously. We seek to protect the rights of our authors and we always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of the journal against malpractice. Submitted articles are checked with duplication-checking software. Where an article, for example, is found to have plagiarized other work or included third-party copyright material without permission or with insufficient acknowledgment, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to, publishing an erratum or corrigendum (correction), retracting the article, taking up the matter with the head of department or dean of the author's institution and/or relevant academic bodies or societies, or taking appropriate legal action.
3.1.2 Prior publication
If material has been previously published, it is not generally acceptable for publication in the Journal of Marketing. However, there are certain circumstances where previously published material can be considered for publication; for example, the Journal of Marketing will consider submissions of papers that have been posted on preprint servers or presented at conferences. Please refer to the AMA Editorial Policies & Procedures, the guidance on the Sage Author Gateway or, if in doubt, contact the editorial office (jom@ama.org).
3.2 Contributor’s publishing agreement
Before publication, Sage requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. Sage's Journal Contributor’s Publishing Agreement is an exclusive license agreement, which means that the author retains copyright in the work but grants Sage the sole and exclusive right and license to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than Sage. In this case, copyright in the work will be assigned from the author to the society. For more information, please visit the Sage Author Gateway.
3.3 Open access and author archiving
The Journal of Marketing offers optional open access publishing via the Sage Choice programme and Open Access agreements, where authors can publish open access either discounted or free of charge depending on the agreement with Sage. Find out if your institution is participating by visiting Open Access Agreements at Sage. For more information on Open Access publishing options at Sage please visit Sage Open Access. For information on funding body compliance, and depositing your article in repositories, please visit Sage’s Author Archiving and Re-Use Guidelines and Publishing Policies.
4. Preparing your manuscript for submission
For templates and information about formatting, manuscript organization, manuscript components, web appendices, and references, see the AMA Submission Guidelines page.
5. Submitting your manuscript
The Journal of Marketing is hosted on Sage Track, a web-based online submission and peer review system powered by ScholarOne™ Manuscripts. Visit https://mc.manuscriptcentral.com/ama_jm to log in and submit your article online.
IMPORTANT: Please check whether you already have an account in the system before trying to create a new one. If you have reviewed or authored for the Journal in the past year, it is likely that you have an account. For further guidance on submitting your manuscript online, please visit ScholarOne Online Help or contact the editorial office (jom@ama.org).
As part of our commitment to ensuring an ethical, transparent, and fair peer review process Sage is a supporting member of ORCID, the Open Researcher and Contributor ID. ORCID provides a unique and persistent digital identifier that distinguishes researchers from every other researcher, even those who share the same name, and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities, ensuring that their work is recognized
We encourage all authors and co-authors to link their ORCIDs to their accounts in our online peer review platforms. It takes seconds to do: click the link when prompted, sign into your ORCID account, and our systems are automatically updated. We collect ORCID IDs during the manuscript submission process, and your ORCID ID then becomes part of your accepted publication’s metadata, making your work attributable to you and only you. Your ORCID ID is published with your article so that fellow researchers reading your work can link to your ORCID profile and from there link to your other publications.
If you do not already have an ORCID ID, please follow this link to create one or visit Sage's ORCID homepage to learn more.
5.2 Information required for completing your submission
You will be asked to provide contact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears on your manuscript. The affiliation listed in the manuscript should be the institution where the research was conducted. If an author has moved to a new institution since completing the research, the new affiliation can be included in a manuscript note at the end of the paper. At this stage, please ensure that you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).
Please also ensure that you have obtained any necessary permission from copyright holders for reproducing any illustrations, tables, figures, or lengthy quotations previously published elsewhere. For further information, including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the Sage Author Gateway.
6. On acceptance and publication
Within two days of acceptance, your article will be published on the journal's Accepted Manuscripts page. Accepted or “express” manuscripts are unchanged from the final version of the manuscript submitted in Sage Track. This version of the article will remain posted until the article is edited, typeset, and moved to the Online First page.
When your article enters production, it will be copy edited by a member of the AMA’s editorial staff. You may contact the editorial office (jom@ama.org) regarding questions about your article’s progress throughout the production process. Proofs will be made available to the corresponding author via the Sage editing portal or by email, and corrections should be made directly or notified to us promptly. Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence, and contact details are correct, and that Funding and Conflict of Interest statements, if any, are accurate.
Online First allows final articles (completed and approved articles awaiting assignment to a future issue) to be published online prior to their inclusion in a journal issue, which significantly reduces the lead time between submission and publication. Visit the Sage Journals help page for more details, including how to cite Online First articles.
6.4 Access to your published article
Sage provides authors with online access to their final article.
Publication is not the end of the process! You can help disseminate your paper and ensure that it is as widely read and cited as possible. The Sage Author Gateway has numerous resources to help you promote your work. Visit the Promote Your Article page on the Gateway for tips and advice.
7. Further information
Any correspondence, queries, or additional requests for information on the manuscript submission process should be sent to the Journal of Marketing’s editorial office as follows: jom@ama.org.