Journal of Marketing
Published in Association with American Marketing Association
eISSN:
15477185 | ISSN:
00222429 | Current volume: 85 | Current issue: 6
Frequency: Bi-monthly
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Read the complete description of the Journal’s Editorial Guidelines.
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Our editorial philosophy builds on the Journal of Marketing’s distinguished legacy while seeking to foster the next generation of marketing thought. We view ourselves as stewards of JM and will follow eight guiding principles during our tenure as editors.
Editor-in-Chief
| Christine Moorman | Duke University, USA |
Co-Editors
| C. Page Moreau | University of Wisconsin - Madison, USA |
| Robert Palmatier | University of Washington, USA |
| Harald van Heerde | University of New South Wales, Australia |
Vice President of Publications
| Ronald Paul Hill | Kogod School of Business, American University, USA |
Associate Editors
| Michael Ahearne | University of Houston, USA |
| Kusum Ailawadi | Dartmouth College, USA |
| Neeraj Arora | University of Wisconsin - Madison, USA |
| Jonah Berger | University of Pennsylvania, USA |
| Lisa E. Bolton | Pennsylvania State University, USA |
| Simona Botti | London Business School, UK |
| Amitava Chattopadhyay | INSEAD-The Asia Campus, Singapore |
| Pradeep Chintagunta | University of Chicago, USA |
| Marnik DeKimpe | Tilburg University, the Netherlands and KU Leuven, Belgium |
| Amber Epp | University of Wisconsin-Madison, USA |
| Marc Fischer | University of Cologne, Germany |
| Christoph Fuchs | Technical University of Munich, Germany |
| Inge Geyskens | Tilburg University, the Netherlands |
| Katrijn Gielens | University of North Carolina, USA |
| Markus Giesler | York University, Canada |
| Els Gijsbrechts | Tilburg University, the Netherlands |
| Jacob Goldenberg | Interdisciplinary Center (IDC) Herzilya, Israel |
| Dhruv Grewal | Babson College, USA |
| Kelly L. Haws | Vanderbilt University, USA |
| Jan Heide | University of Wisconsin - Madison, USA |
| Donna Hoffman | George Washington University, USA |
| Christian Homburg | University of Mannheim, Germany |
| Wayne D. Hoyer | University of Texas at Austin, USA |
| Ashlee Humphreys | Northwestern University, USA |
| Gita Johar | Columbia University, USA |
| George John | University of Minnesota, USA |
| Ajay K. Kohli | Georgia Institute of Technology, USA |
| Praveen Kopalle | Dartmouth College, USA |
| Robert Kozinets | USC Annenberg, USA |
| Cait Lamberton | University of Pittsburgh, USA |
| Ralf Van der Lans | Hong Kong University of Science and Technology, China |
| Donald Lehmann | Columbia University, USA |
| Detelina Marinova | University of Missouri, USA |
| Leigh McAlister | University of Texas at Austin, USA |
| Robert Meyer | University of Pennsylvania, USA |
| Debanjan Mitra | University of Florida, USA |
| Andrea Morales | Arizona State University, USA |
| Neil Morgan | Indiana University, USA |
| Scott Neslin | Dartmouth College, USA |
| Oded Netzer | Columbia University, USA |
| Koen Pauwels | Northeastern University, USA |
| Connie Pechmann | University of California - Irvine, USA |
| Jaideep Prabhu | University of Cambridge, UK |
| Stefano Puntoni | Erasmus University Rotterdam, Netherlands |
| Rebecca Reczek | Ohio State University, USA |
| Roland Rust | University of Maryland, USA |
| Rebecca Slotegraaf | Indiana University, USA |
| Dilip Soman | Rotman School of Management, University of Toronto, Canada |
| Srihari Sridhar | Texas A&M University, USA |
| S. Sriram | University of Michigan, USA |
| Jan-Benedict Steenkamp | University of North Carolina at Chapel Hill, USA |
| Stefan Stremersch | Erasmus University, Netherlands |
| Vanitha Swaminathan | University of Pittsburgh, USA |
| Claudia Townsend | University of Miami, USA |
| Michael Trusov | University of Maryland, USA |
| Rajkumar Venkatesan | University of Virginia, USA |
| Caleb Warren | University of Arizona |
| Karen Winterich | Pennsylvania State University, USA |
| Stefan Wuyts | Koç University, Turkey |
| Manjit S. Yadav | Texas A&M University, USA |
| Sha Yang | University of Southern California, USA |
| Jie Zhang | University of Maryland, USA |
| Rui (Juliet) Zhu | Cheung Kong Graduate School of Business, China |
Editorial Review Board
| Pankaj Aggarwal | University of Toronto, Canada |
| Michelle Andrews | Emory University, USA |
| Kersi Antia | Western University, USA |
| Jennifer Argo | University of Alberta, Canada |
| Anocha Aribarg | University of Michigan, USA |
| Eric Arnould | Aalto University, Finland |
| Zeynep Arsel | Concordia University, Canada |
| Eva Ascarza | Columbia University, USA |
| Rajesh Bagchi | Virginia Tech, USA |
| Alixandra Barasch | New York University, USA |
| Fleura Bardhi | Cass Business School, UK |
| Suman Basuroy | University of Texas at San Antonio, USA |
| Rajeev Batra | University of Michigan, USA |
| Hans Baumgartner | Pennsylvania State University, USA |
| Barry Bayus | University of North Carolina at Chapel Hill, USA |
| Joshua Beck | University of Oregon, USA |
| Simon Bell | University of Melbourne, Australia |
| Sundar Bharadwaj | University of Georgia, USA |
| C. B. Bhattacharya | University of Pittsburgh, USA |
| Tammo Bijmolt | University of Groningen, the Netherlands |
| Abhijit Biswas | Wayne State University, USA |
| Dipayan Biswas | University of South Florida, USA |
| Simon Blanchard | Georgetown University, USA |
| Lauren Block | Baruch College, USA |
| Bryan Bollinger | New York University, USA |
| Abhishek Borah | INSEAD |
| Tonya Bradford | University of California, Irvine, USA |
| Donnel Briley | University of Sydney, Australia |
| Randolph Bucklin | University of California - Los Angeles, USA |
| Gregory Carpenter | Northwestern University, USA |
| Anindita Chakravarty | University of Georgia, USA |
| Kimmy Chan | Hong Kong Baptist University, China |
| Pierre Chandon | INSEAD, France |
| Sandeep Chandakula | Singapore Management University, Singapore |
| Rajesh Chandy | London Business School, UK |
| Amar Cheema | University of Virginia, USA |
| Haipeng Chen | University of Kentucky, USA |
| Alexander Chernev | Northwestern University, USA |
| Kathleen Cleeren | KU Leuven, Belgium |
| June Cotte | Western University, Canada |
| Anne Coughlan | Northwestern University, USA |
| Robin Coulter | University of Connecticut, USA |
| Keisha Cutright | Duke University, USA |
| Darren Dahl | University of British Columbia, Canada |
| Peter Danaher | Monash University, Australia |
| Hannes Datta | Tilburg University, Netherlands |
| Barbara Deleersnyder | Tilburg University, the Netherlands |
| Xiaoyan Deng | Ohio State University, USA |
| Kristin Diehl | University of Southern California, USA |
| Michaela Draganska | Drexel University, USA |
| Peter Ebbes | HEC Paris, France |
| Giana Eckhardt | University of London, UK |
| Fred Feinberg | University of Michigan, USA |
| Rosellina Ferraro | University of Maryland, USA |
| Eileen Fischer | York University, Canada |
| Robert Fisher | University of Alberta, Canada |
| Beth Fossen | Indiana University, USA |
| Gary Frazier | University of Southern California, USA |
| Shankar Ganesan | University of Notre Dame, USA |
| Frank Germann | University of Notre Dame, USA |
| Peter Golder | Dartmouth College, USA |
| Joseph Goodman | Ohio State University, USA |
| David Griffith | Texas A&M University, USA |
| Amir Grinstein | Northeastern University, USA |
| Flora Gu | Hong Kong Polytechnic University, China |
| Zeynep Gurhan-Curli | Koç University, Turkey |
| Michael Haenlein | ESCP Europe, France |
| Henrik Hagtvedt | Boston College, USA |
| Rebecca W. Hamilton | Georgetown University, USA |
| Bruce Hardie | London Business School, UK |
| Colleen Harmeling | Florida State University, USA |
| Timothy Heath | University of South Florida, USA |
| Thorsten Henning-Thurau | University of Muenster, Germany |
| Kelly Herd | University of Connecticut, USA |
| Kelly Hewett | University of Tennessee, USA |
| Mark Houston | Texas Christian University, USA |
| Ming-Hui Huang | National Taiwan University, Taiwan |
| Michael Hui | University of Macau, China |
| John Hulland | University of Georgia, USA |
| Iris Hung | Fudan University, China |
| Julie Irwin | University of Texas at Austin, USA |
| Raghuram Iyengar | University of Pennsylvania, USA |
| Ramkumar Janakiraman | University of South Carolina, USA |
| Sandy Jap | Emory University, USA |
| Bernard Jaworski | Claremont Graduate University, USA |
| Satish Jayachandran | University of South Carolina, USA |
| Deborah Roedder John | University of Minnesota, USA |
| Yogesh Joshi | University of Maryland, USA |
| Kartik Kalaiganam | University of South Carolina, USA |
| P. K. Kannan | University of Maryland, USA |
| Vamsi Kanuri | University of Notre Dame, USA |
| Constantine Katsikeas | University of Leeds, UK |
| Punam Keller | Tuck School of Business at Dartmouth College, USA |
| Blair Kidwell | University of North Texas, USA |
| Jun Kim | Hong Kong University of Science and Technology, China |
| Sara Kim | University of Hong Kong, Hong Kong |
| Irina Kozlenkova | University of Virginia, USA |
| Harley Krohmer | University of Bern, Switzerland |
| Alok Kumar | University of Nebraska-Lincoln, USA |
| Tarun Kushwaha | University of North Carolina at Chapel Hill, USA |
| Son Lam | University of Georgia, USA |
| Anja Lambrecht | London Business School, England |
| Jongkuk Lee | Ewha Womans University, South Korea |
| Leonard Lee | National University of Singapore, Singapore |
| Katherine N. Lemon | Boston College, USA |
| Robert Leone | Texas Christian University, USA |
| Michael Lewis | Emory University, USA |
| Shibo Li | Indiana University, USA |
| Barak Libai | Interdisciplinary Center Herzliya, Israel |
| Donald Lichtenstein | University of Colorado - Boulder, USA |
| Gary L. Lilien | Pennsylvania State University, USA and University of Technology Sydney, Australia |
| Noah Lim | University of Wisconsin - Madison, USA |
| Peggy Liu | University of Pittsburgh, USA |
| Yong Liu | University of Arizona, USA |
| Yuping Liu-Thompkins | Old Dominion University, USA |
| Stephan Ludwig | University of Melbourne, Australia |
| Lan Luo | University of Southern California, USA |
| Xueming Luo | Temple University, USA |
| Liye Ma | University of Maryland, USA |
| Girish Mallapragada | Indiana University, USA |
| Naomi Mandel | Arizona State University, USA |
| Kelly Martin | Colorado State University, USA |
| Brent McFerran | Simon Frasier University, Canada |
| Shiri Melumad | University of Pennsylvania, USA |
| Martin Mende | Florida State University, USA |
| Wendy Moe | University of Maryland, USA |
| Cassie Mogilner | University of California - Los Angeles, USA |
| Ashwani Monga | Rutgers University, USA |
| Vicki G. Morwitz | Columbia University, USA |
| Albert Muñiz | DePaul University, USA |
| Brian Murtha | University of Kentucky, USA |
| Tom Novak | George Washington University, USA |
| Stephen M. Nowlis | Washington University, USA |
| Joseph Nunes | University of Southern California, USA |
| Grant Packard | York University, Canada |
| Neeru Paharia | Georgetown University, USA |
| Vanessa Patrick | University of Houston, USA |
| Renana Peres | Hebrew University of Jerusalem, Israel |
| J. Andrew Petersen | Pennsylvania State University, USA |
| Nancy Puccinelli | University of Bath, UK |
| Akshay Rao | University of Minnesota, USA |
| Brian Ratchford | University of Texas at Dallas, USA |
| Americus Reed II | University of Pennsylvania, USA |
| Lopo Rego | Indiana University, USA |
| Werner Reinartz | University of Cologne, Germany |
| Aric Rindfleisch | University of Illinois at Urbana–Champaign, USA |
| John H. Roberts | University of New South Wales, Australia |
| Anne Roggeveen | Babson College, USA |
| Ko Ruyter de | Cass Business School, UK |
| Alok Saboo | Georgia State University, USA |
| Hope Schau | University of Arizona, USA |
| Lisa Scheer | University of Missouri - Columbia, USA |
| Maura Scott | Florida State University, USA |
| Sankar Sen | Baruch College, USA |
| Denish Shah | Georgia State University, USA |
| Venkatesh Shankar | Texas A&M University, USA |
| Qiaowei Shen | Peking University, China |
| Jagdip Singh | Case Western Reserve University, USA |
| Bernd Skiera | Goethe University Frankfurt, Germany |
| Ashish Sood | University of California - Riverside, USA |
| Raji Srinivasan | University of Texas at Austin, USA |
| Shuba Srinivasan | Boston University, USA |
| S. Sriram | University of Michigan, USA |
| Andrew Stephen | University of Oxford, UK |
| David Stewart | Loyola Marymount University, USA |
| Baohong Sun | Cheung Kong Graduate School of Business, China |
| Nader Tavassoli | London Business School, UK |
| Gerry Tellis | University of Southern California, USA |
| Jacquelyn Thomas | Southern Methodist University, USA |
| Craig Thompson | University of Wisconsin - Madison, USA |
| Debora Thompson | Georgetown University, USA |
| Seshadri Tirunillai | University of Houston, USA |
| Kapil Tuli | Singapore Management University, Singapore |
| Nita Umashankar | San Diego State University, USA |
| Christophe Van den Bulte | University of Pennsylvania, USA |
| Jenny van Doorn | University of Groningen, Netherlands |
| Stijin Van Osselaer | Cornell University, USA |
| Stephen Vargo | University of Hawai'i at Manoa, USA |
| Peter Verhoef | University of Groningen, the Netherlands |
| Franziska Volckner | University of Cologne, Germany |
| Florian Von Wangenheim | ETH Zurich, Switzerland |
| Clay Voorhees | University of Alabama, USA |
| Xin (Shane) Wang | Western University, Canada |
| Yanwen Wang | University of British Columbia, Canada |
| Nooshin Warren | University of Arizona, USA |
| Kenneth Wathne | University of Stavanger, Norway |
| Michelle Weinberger | Northwestern University, USA |
| Katherine White | University of British Columbia, Canada |
| Simone Wies | Geothe University, Germany |
| Jan Wieseke | Ruhr-University of Bochum, Germany |
| Thorsten Wiesel | University of Münster, Germany |
| Kenneth C. Wilbur | University of California - San Diego, USA |
| Keith Wilcox | Columbia University, USA |
| Catherine Yeung | Chinese University of Hong Kong, China |
| Chi Kin (Bennett) Yim | University of Hong Kong, China |
| Alex Zablah | University of Tennessee, USA |
| Georgios Zervas | Boston University, USA |
AMA Editorial Staff
| Russ Klein | Chief Executive Officer |
| Matt Weingarden | Vice President, Communities and Journals |
| Marilyn Stone | Senior Managing Editor |
| Michelle Kritselis | Associate Managing Editor |
| T.J. Anderson | Production Editor |
All manuscripts must be submitted online through Manuscript Central at http://mc.manuscriptcentral.com/ama_jm. Submissions that arrive via mail or e-mail will not be processed for review. Read complete submission guides.