Journal of Marketing
2017 Impact Factor: 7.338
2017 Ranking: 5/140 in Business
Published in Association with American Marketing Association
Editor-in-Chief
| Christine Moorman | Duke University, USA |
Co-Editors
| C. Page Moreau | University of Wisconsin - Madison, USA |
| Robert W. Palmatier | University of Washington, USA |
Editor
| Harald van Heerde | University of New South Wales, Australia |
Vice President of Publications
| David W. Stewart | Loyola Marymount University, USA |
eISSN:
15477185 | ISSN:
00222429 | Current volume: 83 | Current issue: 3
Frequency: Bi-monthly
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Read the complete description of the Journal’s Editorial Guidelines.
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Our editorial philosophy builds on the Journal of Marketing’s distinguished legacy while seeking to foster the next generation of marketing thought. We view ourselves as stewards of JM and will follow eight guiding principles during our tenure as editors.
Associate Editors
| Michael Ahearne | University of Houston, USA |
| Kusum Ailawadi | Dartmouth College, USA |
| Jonah Berger | University of Pennsylvania, USA |
| Amitava Chattopadhyay | INSEAD-The Asia Campus, Singapore |
| Pradeep Chintagunta | University of Chicago, USA |
| Marnik DeKimpe | Tilburg University, the Netherlands and KU Leuven, Belgium |
| Amber Epp | University of Wisconsin - Madison, USA |
| Inge Geyskens | Tilburg University, the Netherlands |
| Markus Giesler | York University, Canada |
| Els Gijsbrechts | Tilburg University, the Netherlands |
| Jacob Goldenberg | Interdisciplinary Center (IDC) Herzilya, Israel |
| Dhruv Grewal | Babson College, USA |
| Kelly L. Haws | Vanderbilt University, USA |
| Jan Heide | University of Wisconsin - Madison, USA |
| Donna Hoffman | George Washington University, USA |
| Christian Homburg | University of Mannheim, Germany |
| Mark Houston | Texas Christian University, USA |
| Wayne D. Hoyer | University of Texas at Austin, USA |
| Gita Johar | Columbia University, USA |
| Ajay K. Kohli | Georgia Institute of Technology, USA |
| Praveen Kopalle | Dartmouth College, USA |
| Cait Lamberton | University of Pittsburgh, USA |
| Anja Lambrecht | University of London, UK |
| Donald R. Lehmann | Columbia University, USA |
| Deborah MacInnis | University of Southern California, USA |
| Leigh McAlister | University of Texas at Austin, USA |
| Robert Meyer | University of Pennsylvania, USA |
| Debanjan Mitra | University of Florida, USA |
| Vikas Mittal | Rice University, USA |
| Andrea Morales | Arizona State University, USA |
| Neil Morgan | Indiana University, USA |
| Scott Neslin | Dartmouth College, USA |
| Oded Netzer | Columbia University, USA |
| Koen Pauwels | Northeastern University, USA |
| Connie Pechmann | University of California - Irvine, USA |
| Martin Schreier | WU Vienna, Austria |
| David A. Schweidel | Emory University, USA |
| Rebecca Slotegraaf | Indiana University, USA |
| Dilip Soman | Rotman School of Management, University of Toronto, Canada |
| Alina Sorescu | Texas A&M University, USA |
| Srihari Sridhar | Texas A&M University, USA |
| Jan-Benedict Steenkamp | University of North Carolina at Chapel Hill, USA |
| Stefan Stremersch | Erasmus University, the Netherlands and IESE Business School, Spain |
| Vanitha Swaminathan | University of Pittsburgh, USA |
| Michael Trusov | University of Maryland, USA |
| Rajkumar Venkatesan | University of Virginia, USA |
| Stefan Wuyts | Koç University, Turkey |
| Jie Zhang | University of Maryland, USA |
| Rui (Juliet) Zhu | Cheung Kong Graduate School of Business, China |
Editorial Review Board
| Michelle Andrews | Emory University, USA |
| Kersi Antia | University of Western Ontario, Canada |
| Jennifer Argo | University of Alberta, Canada |
| Anocha Aribarg | University of Michigan, USA |
| Eric Arnould | Aalto University, Finland |
| Neeraj Arora | University of Wisconsin - Madison, USA |
| Zeynep Arsel | Concordia University, Canada |
| Eva Ascarza | Columbia University, USA |
| Rajesh Bagchi | Virginia Tech, USA |
| Fleura Bardhi | Cass Business School, UK |
| Suman Basuroy | University of Texas at San Antonio, USA |
| Rajeev Batra | University of Michigan, USA |
| Hans Baumgartner | Pennsylvania State University, USA |
| Barry Bayus | University of North Carolina at Chapel Hill, USA |
| Simon Bell | University of Melbourne, Australia |
| Sundar Bharadwaj | University of Georgia, USA |
| C. B. Bhattacharya | University of Pittsburgh, USA |
| Tammo Bijmolt | University of Groningen, the Netherlands |
| Abhijit Biswas | Wayne State University, USA |
| Dipayan Biswas | University of Southern Florida, USA |
| Lauren Block | Baruch College, USA |
| Bryan Bollinger | Duke University, USA |
| Lisa E. Bolton | Pennsylvania State University, USA |
| Simona Botti | London Business School, UK |
| Donnel Briley | The University of Sydney, Australie |
| Randolph Bucklin | University of California - Los Angeles, USA |
| Gregory Carpenter | Northwestern University, USA |
| Anindita Chakravarty | University of Georgia, USA |
| Goutam Challagalla | IMD, Switzerland |
| Kimmy Chan | Hong Kong Baptist University, China |
| Sandeep Chandakula | Singapore Management University, Singapore |
| Pierre Chandon | INSEAD, France |
| Rajesh Chandy | London Business School, UK |
| Amar Cheema | University of Virginia, USA |
| Haipeng Chen | University of Kentucky, USA |
| Alexander Chernev | Northwestern University, USA |
| Kathleen Cleeren | KU Leuven, Belgium |
| June Cotte | Western University, Canada |
| Anne Coughlan | Northwestern University, USA |
| Robin Coulter | University of Connecticut, USA |
| Keisha Cutright | Duke University, USA |
| Darren Dahl | University of British Columbia, Canada |
| Peter Danaher | Monash University, Australia |
| Barbara Deleersnyder | Tilburg University, the Netherlands |
| Xiaoyan Deng | Ohio State University, USA |
| Utpal Dholakia | Rice University, USA |
| Kristin Diehl | University of Southern California, USA |
| Michaela Draganska | Drexel University, USA |
| Daria Dzyabura | New York University, USA |
| Peter Ebbes | HEC Paris, France |
| Giana Eckhardt | University of London, UK |
| Fred Feinberg | University of Michigan, USA |
| Rosellina Ferraro | University of Maryland, USA |
| Eileen Fischer | York University, Canada |
| Marc Fischer | University of Cologne, Germany |
| Robert Fisher | University of Alberta, Canada |
| Gary Frazier | University of Southern California, USA |
| Christoph Fuchs | Erasmus University, the Netherlands |
| Shankar Ganesan | University of Notre Dame, USA |
| Frank Germann | University of Notre Dame, USA |
| Katrijn Gielens | University of North Carolina at Chapel Hill, USA |
| Peter Golder | Dartmouth College, USA |
| Joseph Goodman | Ohio State University, USA |
| David Griffith | Texas A&M University, USA |
| Amir Grinstein | Northeastern University, USA |
| Flora Gu | Hong Kong Polytechnic University, China |
| Zeynep Gurhan-Curli | Koç University, Turkey |
| Michael Haenlein | ESCP Europe, France |
| Rebecca W. Hamilton | Georgetown University, USA |
| Bruce Hardie | London Business School, UK |
| Colleen Harmeling | Florida State University, USA |
| Timothy Heath | University of South Florida, USA |
| Thorsten Henning-Thurau | University of Muenster, Germany |
| Kelly Hewett | University of Tennessee, USA |
| Michael Hui | Chinese University of Hong Kong, China |
| John Hulland | University of Georgia, USA |
| Tomas Hult | Michigan State University, USA |
| Ashlee Humphreys | Northwestern University, USA |
| Iris Hung | Fudan University, China |
| Julie Irwin | University of Texas at Austin, USA |
| Raghuram Iyengar | University of Pennsylvania, USA |
| Sandy Jap | Emory University, USA |
| Bernard Jaworski | Claremont Graduate University, USA |
| Satish Jayachandran | University of South Carolina, USA |
| Deborah Roedder John | University of Minnesota, USA |
| George John | University of Minnesota, USA |
| Yogesh Joshi | University of Maryland, USA |
| Kartik Kalaiganam | University of South Carolina, USA |
| P. K. Kannan | University of Maryland, USA |
| Constantine Katsikeas | University of Leeds, UK |
| Punam Keller | Dartmouth College, USA |
| Blair Kidwell | University of North Texas, USA |
| Jun Kim | Hong Kong University of Science and Technology, China |
| Robert Kozinets | University of Southern California, USA |
| Harley Krohmer | University of Bern, Switzerland |
| Alok Kumar | University of Nebraska-Lincoln, USA |
| Tarun Kushwaha | University of North Carolina at Chapel Hill, USA |
| Son Lam | University of Georgia, USA |
| Jongkuk Lee | Ewha Womans University, South Korea |
| Leonard Lee | National University of Singapore, Singapore |
| Katherine N. Lemon | Boston College, USA |
| Robert Leone | Texas Christian University, USA |
| Michael Lewis | Emory University, USA |
| Shibo Li | Indiana University, USA |
| Barak Libai | Interdisciplinary Center Herzliya, Israel |
| Donald Lichtenstein | University of Colorado - Boulder, USA |
| Gary L. Lilien | Pennsylvania State University, USA and University of Technology Sydney, Australia |
| Noah Lim | University of Wisconsin - Madison, USA |
| Yong Liu | University of Arizona, USA |
| Yuping Liu-Thompkins | Old Dominion University, USA |
| Girish Mallapragada | Indiana University, USA |
| Naomi Mandel | Arizona State University, USA |
| Detelina Marinova | University of Missouri, USA |
| Kelly Martin | Colorado State University, USA |
| Wendy Moe | University of Maryland, USA |
| Cassie Mogilner | University of California - Los Angeles, USA |
| Ashwani Monga | Rutgers University, USA |
| Maureen Morrin | Temple University, USA |
| Vicki G. Morwitz | New York University, USA |
| Albert Muñiz | DePaul University, USA |
| Brian Murtha | University of Kentucky, USA |
| Tom Novak | George Washington University, USA |
| Stephen M. Nowlis | Washington University, USA |
| Joseph Nunes | University of Southern California, USA |
| Vanessa Patrick | University of Houston, USA |
| Renana Peres | Hebrew University of Jerusalem, Israel |
| J. Andrew Petersen | Pennsylvania State University, USA |
| Jaideep Prabhu | University of Cambridge, UK |
| Nancy Puccinelli | University of Bath, UK |
| Akshay Rao | University of Minnesota, USA |
| Brian Ratchford | University of Texas at Dallas, USA |
| Rebecca Reczek | Ohio State University, USA |
| Americus Reed II | University of Pennsylvania, USA |
| Lopo Rego | Indiana University, USA |
| Aric Rindfleisch | University of Illinois at Urbana–Champaign, USA |
| John H. Roberts | University of New South Wales, Australia |
| Anne Roggeveen | Babson College, USA |
| Roland Rust | University of Maryland, USA |
| Ko Ruyter de | Cass Business School, UK |
| Alok Saboo | Georgia State University, USA |
| Lisa Scheer | University of Missouri - Columbia, USA |
| Maura Scott | Florida State University, USA |
| Sankar Sen | Baruch College, USA |
| Denish Shah | Georgia State University, USA |
| Venkatesh Shankar | Texas A&M University, USA |
| Qiaowei Shen | Peking University, China |
| John Sherry | University of Notre Dame, USA |
| Jagdip Singh | Case Western Reserve University, USA |
| Bernd Skiera | Goethe University Frankfurt, Germany |
| Ashish Sood | University of California - Riverside, USA |
| Raji Srinivasan | University of Texas at Austin, USA |
| Shuba Srinivasan | Boston University, USA |
| S. Sriram | University of Michigan, USA |
| Andrew Stephen | University of Oxford, UK |
| David Stewart | Loyola Marymount University, USA |
| Baohong Sun | Cheung Kong Graduate School of Business, China |
| Nader Tavassoli | London Business School, UK |
| Gerry Tellis | University of Southern California, USA |
| Jacquelyn Thomas | Southern Methodist University, USA |
| Craig Thompson | University of Wisconsin - Madison, USA |
| Debora Thompson | Georgetown University, USA |
| Claudia Townsend | University of Miami, USA |
| Catherine Tucker | Massachusetts Institute of Technology, USA |
| Kapil Tuli | Singapore Management University, Singapore |
| Nita Umashankar | Georgia State University, USA |
| Christophe Van den Bulte | University of Pennsylvania, USA |
| Ralf Van der Lans | Hong Kong University of Science and Technology, China |
| Stijin Van Osselaer | Cornell University, USA |
| Stephen Vargo | University of Hawai'i at Manoa, USA |
| Peter Verhoef | University of Groningen, the Netherlands |
| Florian Von Wangenheim | ETH Zurich, Switzerland |
| Clay Voorhees | Michigan State University, USA |
| Kenneth Wathne | University of Stavanger, Norway |
| Michelle Weinberger | Northwestern University, USA |
| Katherine White | University of British Columbia, Canada |
| Jan Wieseke | Ruhr-University of Bochum, Germany |
| Thorsten Wiesel | University of Münster, Germany |
| Kenneth C. Wilbur | University of California - San Diego, USA |
| Keith Wilcox | Columbia University, USA |
| Karen Winterich | Pennsylvania State University, USA |
| Manjit S. Yadav | Texas A&M University, USA |
| Sha Yang | University of Southern California, USA |
| Catherine Yeung | Chinese University of Hong Kong, China |
| Chi Kin (Bennett) Yim | University of Hong Kong, China |
| Alex Zablah | University of Tennessee, USA |
AMA Editorial Staff
| Russ Klein | Chief Executive Officer |
| David Klein | Chief Content Officer |
| Matt Weingarden | Director of Integrated Academic Content |
| Marilyn Stone | Senior Managing Editor |
| Michelle Kritselis | Associate Managing Editor |
| T.J. Anderson | Production Editor |
All manuscripts must be submitted online through Manuscript Central at http://mc.manuscriptcentral.com/ama_jm. Submissions that arrive via mail or e-mail will not be processed for review. Read complete submission guides.