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Journal of Public Policy & Marketing

Journal of Public Policy & Marketing

Published in Association with American Marketing Association

eISSN: 15477207 | ISSN: 07439156 | Current volume: 39 | Current issue: 3 Frequency: Quarterly
JPP&M seeks manuscripts from a variety of disciplines that represent diverse perspectives. Therefore, submission of manuscripts from individuals with disparate backgrounds is encouraged. For example, prospective authors might have backgrounds in marketing, communications, economics, consumer affairs, law, public policy, sociology, psychology, anthropology, or philosophy. The journal's only requirements are that manuscripts must be well documented, well reasoned, balanced, and relevant.

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Content of Published Articles
JPP&M publishes articles on (1) current public policy subjects and (2) enduring conceptual or empirical studies that have public policy implications.

First, because JPP&M publishes articles on current public policy issues, manuscripts that address topical problems are strongly encouraged. The focus of articles should be thoughtful and insightful analyses of public issues that affect the profession of marketing. Articles should be scholarly, practical, and well documented, and they should meet generally accepted standards for conceptual and analytical rigor appropriate for a premier professional journal. Recent issues addressed in the journal have included consumer privacy, product warnings, deregulation, the role of the FTC and the state in regulating marketing and advertising, health care, pricing, international trade, and vulnerable populations.

Second, JPP&M encourages the submission of manuscripts that advance theory development or research methods in the field. For example, manuscripts that focus on understanding consumers' processing of warning messages, developing methods for clustering products into relevant markets for antitrust analysis, or providing ethical foundations of appropriate marketing activity are suitable for publication.

Stimulating Interest in Marketing and Public Policy Research
JPP&M endeavors to inform its readers about ongoing public policy debates. Therefore, the journal encourages the submission of thoughtful statements on current controversies as a means of influencing the direction of further research.

JPP&M also encourages young scholars to submit manuscripts on marketing and public policy topics. The journal will continue to play a significant role in helping emerging scholars develop their research programs.

Kelly Martin Colorado State University, USA
Maura Scott Florida State University, USA
Vice President of Publications
Associate Editors
Stacey Menzel Baker Creighton University, USA
Lisa E. Bolton Pennsylvania State University, USA
Sterling Bone Utah State University, USA
Tonya Williams Bradford University of California, Irvine, USA
Melissa G. Bublitz University of Wisconsin - Oshkosh, USA
Frank Germann University of Notre Dame, USA
Kelly Haws Vanderbilt University, USA
Janet Hoek University of Otago, New Zealand
Jeremy Kees Villanova University, USA
Leonard Lee National University of Singapore, Singapore
Marlys Mason Oklahoma State University, USA
Martin Mende Florida State University, USA
David Mick University of Virginia, USA
Rebecca Walker Reczek Ohio State University, USA
Clifford Shultz Loyola University Chicago, USA
Raji Srinivasan University of Texas at Austin, USA
Beth Vallen Villanova University, USA
Kristen L. Walker California State University, Northridge, USA
Klaus Wertenbroch INSEAD, Singapore
Editorial Review Board
Natalie Adkins Drake University, USA
Kathryn Aikin U.S. Food and Drug Administration, USA
Lerzan Aksoy Fordham University, USA
Laurel Anderson Arizona State University, USA
Craig Andrews Marquette University, USA
Rajesh Bagchi Virginia Tech, USA
Hae-Kyong Bang Villanova University, USA
Yakov Bart Northeastern University, USA
Aronte Bennett Villanova University, USA
Chris Berry Colorado State University, USA
Barbara Bickart Boston University, USA
Dipayan Biswas University of South Florida, USA
Lauren Block Baruch College, USA
Chris Blocker Colorado State University, USA
Ruth Bolton Arizona State University, USA
Aaron Brough Utah State University, USA
Jacob Brower Queen's University, Canada
My (Myla) Bui Loyola Marymount University, USA
Scot Burton University of Arkansas, USA
Michael Capella Villanova University, USA
Les Carlson University of Nebraska-Lincoln, USA
Lan Chaplin University of Illinois at Chicago, USA
Charlene Chen Nanyang Technical University, Singapore
Larry Compeau Clarkson University, USA
Paul Connell Stony Brook University, USA
Bettina Cornwall University of Oregon, USA
Robin Coulter University of Oregon, USA
Samantha Cross Iowa State University, USA
Darren Dahl University of British Columbia, Canada
Peter Darke York University, Canada
Patrick De Pelsmacker University of Antwerpen, Belgium
Benet DeBerry-Spence University of Illinois at Chicago, USA
Debra Desrochers University of Bath, UK
Timothy Dewhirst University of Guelph, Canada
Utpal Dholakia Rice University, USA
Meike Eilert University of Kentucky, USA
Eric Eisenstein Temple University, USA
Pam Scholder Ellen Georgia State University, USA
Amber Epp University of Wisconsin-Madison, USA
Jennifer Escalas Vanderbilt University, USA
Adam Farmer University of Alabama, USA
Daniel Fernandes Catholic University of Portugal, Portugal
Stacey Finkelstein Stony Brook University, USA
Ray Fiske Texas State University, USA
Paula Fitzgerald West Virginia University, USA
Alexa Fox University of Akron, USA
Martin Fritze University of Cologne, Germany
Roland Gau University of Texas at El Paso, USA
Kelly Geyskens Maastricht University, Netherlands
Mary Gilly University of California, Irvine, USA
Andrea Godfrey University of San Diego, USA
Yany Gregoire HEC Montréal, Canada
Dhruv Grewal Babson College, USA
Sonya Grier American University, USA
Merlyn Griffiths University of North Carolina at Greensboro, USA
Gregory T. Gundlach University of North Florida, USA
Manoj Hastak American University, USA
Nicole Hess Ludwig-Maximilians-Universität, Germany
Ron Hill Villanova University, USA
Charles Hofacker Florida State University, USA
Elizabeth Howlett Washington State University, USA
Wayne D. Hoyer University of Texas at Austin, USA
Easwar Iyer University of Massachusetts, USA
Bernadette Kamleitner WU Vienna University of Economics and Business, Australia
Carol Kaufman-Scarborough Rutgers University, USA
Punam Keller Tuck School of Business at Dartmouth College, USA
Ann-Marie Kennedy University of Canterbury, New Zealand
Sunghoon Kim Arizona State University, USA
Thomas C. Kinnear University of Michigan, USA
Steve Kopp University of Arkansas, USA
Daniel Korschun Drexel University, USA
Russ Laczniak Iowa State University, USA
Bart Larivière KU Leuven, Belgium
Richard Larrick Duke University, USA
Monica LeBarge Queen's University, Canada
Ju-Yeon Lee Iowa State University, USA
Richard Lutz University of Florida, USA
Kelley Main University of Manitoba, Canada
Naomi Mandel Arizona State University, USA
Kenneth Manning Colorado State University, USA
Ingrid Martin California State University, Long Beach, USA
Pierre McDonagh University of Bath, UK
Matthew Meng Utah State University, USA
Elizabeth Miller University of Massachusetts, USA
George R. Milne University of Massachusetts, USA
Elizabeth Minton University of Wyoming, USA
Ann Mirabito Baylor University, USA
Christine Moorman Duke University, USA
Maureen Morrin Rutgers University, USA
Gergana Nenkov Boston College, USA
Richard G. Netemeyer University of Virginia, USA
Christopher Newman University of Mississippi, USA
Patricia Norberg Quinnipiac University, USA
Shintaro Okazaki King's College London, UK
Julie Ozanne University of Melbourne, Australia
Lucie Ozanne University of Canterbury, New Zealand
Robert Palmatier University of Washington, USA
Janis Pappalardo U.S. Federal Trade Commission, USA
Cornelia Pechmann University of California - Irvine, USA
John Peloza University of Kentucky, USA
Laura Peracchio University of Wisconsin-Milwaukee, USA
Vanessa Perry George Washington University, USA
Joseph Phelps University of Alabama, USA
Michael Jay Polonsky Deakin University, Australia
Linda Price University of Wyoming, USA
Andrea Prothero University College Dublin, Ireland
Randle Raggio University of Richmond, USA
Justine Rapp University of San Diego, USA
Aric Rindfleisch University of Illinois at Urbana–Champaign, USA
Debra Ringold Willamette University, USA
Herbert Rotfeld Auburn University, USA
Julie Ruth Rutgers University, USA
Linda Salisbury Boston College, USA
Adriana Samper Arizona State University, USA
Cinthia Satornino University of Connecticut, USA
Debra L. Scammon University of Utah, USA
Hope Schau University of Arizona, USA
Kathleen Seiders Boston College, USA
Sankar Sen Baruch College, USA
John Sherry University of Notre Dame, USA
Jayati Sinha Florida International University, USA
Gina Slejko Colorado State University, USA
Ron Smith University of Arkansas, USA
Dave Sprott Washington State University, USA
Srinivas Sridharan Monash University, Australia
Laurel Steinfeld Bentley University, USA
Lena Steinhoff University of Rostock, Germany
Dave Stewart Loyola Marymount University, USA
Lisa Szykman College of William and Mary, USA
Andrea Tangari Wayne State University, USA
Charles R. Taylor Villanova University, USA
Meredith Thomas Florida State University, USA
Remi Trudel Boston University, USA
Nita Umashankar San Diego State University, USA
Gautham Vadakkepatt George Mason University, USA
Jenny van Doorn University of Groningen, Netherlands
Koert van Ittersum University of Groningen, Netherlands
Madhu Viswanathan University of Illinois at Urbana–Champaign, USA
Tiffany Barnett White University of Illinois at Urbana-Champaign, USA
Josh Wiener Oklahoma State University, USA
William Wilkie University of Notre Dame, USA
Jerome D. Williams Rutgers University, USA
Marie Yeh Loyola University Maryland, USA
Kuangjie Zhang Nanyang Technical University, Singapore
Shaoming Zou University of Missouri - Columbia, USA
AMA Editorial Staff
Russ Klein Chief Executive Officer
David Klein Chief Content Officer
Matt Weingarden Director of Integrated Academic Content
Marilyn Stone Senior Managing Editor
Michelle Kritselis Associate Managing Editor
T.J. Anderson Production Editor
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  • All manuscripts must be submitted online at Submissions that arrive via mail or e-mail will not be processed for review.

    First-time authors will be required to create a Manuscript Central user account in order to proceed. Each submission must adhere to the guidelines set forth below; those that do not follow the guidelines will be returned to the author for correction. If you have any questions, please contact us at

    Review AMA Editorial Policies and Procedures before submitting your manuscript.



    File Types: Word (except Word 2007), RTF, or PDF.
    Font: 12 point, Times New Roman
    Text: Double-spaced, left-justified
    Page Layout: 1-inch margins on all sides with page numbers in the upper right corner and no header/footer
    Page Maximum: 50 pages, properly formatted and inclusive of title, abstract, keywords, text, references, graphics, and footnotes




    JPP&M manuscripts are judged not only on the depth and scope of the ideas presented and their contributions to the field but also on their clarity and whether they can be read and understood. Readers have varied backgrounds. Thus, the following guidelines should be followed:

    • Write in an interesting, readable manner with varied sentence structure, and use active voice. Use as little passive voice as possible.
    • Avoid using technical terms that few readers are likely to understand. If you use these terms, include definitions. Remember: The journal is designed to be read, not deciphered.
    • Keep sentences short so the reader does not get lost before the end of a sentence.



    To facilitate the double-blind peer-review process, each submission should be broken into two separate files: (1) Title Page and (2) Main Document. Identifying information should not appear anywhere within the main document file.

    FILE 1: Title Page

    1. title
    2. author(s) name, title, institution, address, telephone number, and e-mail address
    3. author(s) note
    4. acknowledgment
    5. financial disclosure, if applicable

    FILE 2: Main Document

    Page 1:

    1. title
    2. abstract
    3. keywords

    Page 2 and on, with each new element beginning on its own page:

    1. main text
    2. references
    3. footnotes
    4. tables
    5. figures
    6. appendixes



    The title should not exceed 25 words.

    The abstract is limited to 175 words and summarizes the key components of the manuscript, offering the reader a sample of the manuscript.

    Include 4–5 primary keywords that best suit the topic of the manuscript; these do not necessarily need to match the “Topics/Methods” that are selected in Manuscript Central upon submission.

    Main Text
    Please do not add any headers/footers on each page (other than the page number). Headings are text only (not numbered) and are formatted according to level.

    • PRIMARY HEADING: Centered, upper- and lowercase, and in boldface. Add an extra carriage return before and after primary headings.
    • SECONDARY HEADING: Flush left with title-style capitalization (first letter of each word) and in boldface. You must have at least two sections beginning with a secondary heading; if there is only one, the heading should be excluded.
    • TERTIARY HEADING: Flush left with title-style capitalization (first letter of each word) and in italics. If only one tertiary heading is used, the heading should be excluded.
    • FOURTH-LEVEL HEADING: Left justified and indented with sentence-style capitalization (first word only) in italics. Punctuate the heading with a period and begin the first line of the same section on the same line. If only one fourth-level heading is used, the heading should be excluded.

    Mathematical Notations
    Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the left margin. Please avoid using Equation Editor for simple in-line mathematical copy, symbols, and equations. Type these in Word instead, using the “Symbol” function when necessary.

    References begin on their own page and are listed in alphabetical order by the first author’s last name. Only references cited within the text are included.

    See the Accepted Manuscript Guidelines page for reference style and examples.

    Footnotes are to be used sparingly and must be concise. Most articles contain no more than 10 total footnotes, and they should not exceed 40 words total. Format footnotes in plain text, with a superscript number appearing in text and the corresponding note after the reference section.

    Tables should not appear within the text but at the end of the document. Each table should be numbered consecutively and submitted on a separate page. Please indicate appropriate table placement in the text (“Insert Table 1 about here”). Tables must be numbered in the order in which they are to appear.

    Figures should not appear within the text but follow any tables. Each figure should be numbered consecutively and submitted on a separate page. Please indicate appropriate figure placement in the text (“Insert Figure 1 about here”). Figures must be numbered in the order in which they are to appear. The term “figure” refers to a variety of material, including line drawings, maps, charts, graphs, diagrams, photos, and Web shots, among others.

    If Appendixes are provided, they appear on a new page after the figures. Multiple appendixes are labeled with letters (Appendix A, Appendix B). A single appendix is labeled without letters (Appendix). Multiple appendixes must be numbered in the order in which they are to appear.

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