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Content of Published Articles
JPP&M publishes articles on (1) current public policy subjects and (2) enduring conceptual or empirical studies that have public policy implications.
First, because JPP&M publishes articles on current public policy issues, manuscripts that address topical problems are strongly encouraged. The focus of articles should be thoughtful and insightful analyses of public issues that affect the profession of marketing. Articles should be scholarly, practical, and well documented, and they should meet generally accepted standards for conceptual and analytical rigor appropriate for a premier professional journal. Recent issues addressed in the journal have included consumer privacy, product warnings, deregulation, the role of the FTC and the state in regulating marketing and advertising, health care, pricing, international trade, and vulnerable populations.
Second, JPP&M encourages the submission of manuscripts that advance theory development or research methods in the field. For example, manuscripts that focus on understanding consumers' processing of warning messages, developing methods for clustering products into relevant markets for antitrust analysis, or providing ethical foundations of appropriate marketing activity are suitable for publication.
Stimulating Interest in Marketing and Public Policy Research
JPP&M endeavors to inform its readers about ongoing public policy debates. Therefore, the journal encourages the submission of thoughtful statements on current controversies as a means of influencing the direction of further research.
JPP&M also encourages young scholars to submit manuscripts on marketing and public policy topics. The journal will continue to play a significant role in helping emerging scholars develop their research programs.
|Stacey Menzel Baker||Creighton University, USA|
|Lisa E. Bolton||Pennsylvania State University, USA|
|Sterling Bone||Utah State University, USA|
|Tonya Williams Bradford||University of California, Irvine, USA|
|Melissa G. Bublitz||University of Wisconsin - Oshkosh, USA|
|Frank Germann||University of Notre Dame, USA|
|Kelly Haws||Vanderbilt University, USA|
|Janet Hoek||University of Otago, New Zealand|
|Jeremy Kees||Villanova University, USA|
|Leonard Lee||National University of Singapore, Singapore|
|Marlys Mason||Oklahoma State University, USA|
|Martin Mende||Florida State University, USA|
|David Mick||University of Virginia, USA|
|Rebecca Walker Reczek||Ohio State University, USA|
|Clifford Shultz||Loyola University Chicago, USA|
|Raji Srinivasan||University of Texas at Austin, USA|
|Beth Vallen||Villanova University, USA|
|Kristen L. Walker||California State University, Northridge, USA|
|Klaus Wertenbroch||INSEAD, Singapore|
|Natalie Adkins||Drake University, USA|
|Kathryn Aikin||U.S. Food and Drug Administration, USA|
|Lerzan Aksoy||Fordham University, USA|
|Laurel Anderson||Arizona State University, USA|
|Craig Andrews||Marquette University, USA|
|Rajesh Bagchi||Virginia Tech, USA|
|Hae-Kyong Bang||Villanova University, USA|
|Yakov Bart||Northeastern University, USA|
|Aronte Bennett||Villanova University, USA|
|Chris Berry||Colorado State University, USA|
|Barbara Bickart||Boston University, USA|
|Dipayan Biswas||University of South Florida, USA|
|Lauren Block||Baruch College, USA|
|Chris Blocker||Colorado State University, USA|
|Ruth Bolton||Arizona State University, USA|
|Aaron Brough||Utah State University, USA|
|Jacob Brower||Queen's University, Canada|
|My (Myla) Bui||Loyola Marymount University, USA|
|Scot Burton||University of Arkansas, USA|
|Michael Capella||Villanova University, USA|
|Les Carlson||University of Nebraska-Lincoln, USA|
|Lan Chaplin||University of Illinois at Chicago, USA|
|Charlene Chen||Nanyang Technical University, Singapore|
|Larry Compeau||Clarkson University, USA|
|Paul Connell||Stony Brook University, USA|
|Bettina Cornwall||University of Oregon, USA|
|Robin Coulter||University of Oregon, USA|
|Samantha Cross||Iowa State University, USA|
|Darren Dahl||University of British Columbia, Canada|
|Peter Darke||York University, Canada|
|Patrick De Pelsmacker||University of Antwerpen, Belgium|
|Benet DeBerry-Spence||University of Illinois at Chicago, USA|
|Debra Desrochers||University of Bath, UK|
|Timothy Dewhirst||University of Guelph, Canada|
|Utpal Dholakia||Rice University, USA|
|Meike Eilert||University of Kentucky, USA|
|Eric Eisenstein||Temple University, USA|
|Pam Scholder Ellen||Georgia State University, USA|
|Amber Epp||University of Wisconsin-Madison, USA|
|Jennifer Escalas||Vanderbilt University, USA|
|Adam Farmer||University of Alabama, USA|
|Daniel Fernandes||Catholic University of Portugal, Portugal|
|Stacey Finkelstein||Stony Brook University, USA|
|Ray Fiske||Texas State University, USA|
|Paula Fitzgerald||West Virginia University, USA|
|Alexa Fox||University of Akron, USA|
|Martin Fritze||University of Cologne, Germany|
|Roland Gau||University of Texas at El Paso, USA|
|Kelly Geyskens||Maastricht University, Netherlands|
|Mary Gilly||University of California, Irvine, USA|
|Andrea Godfrey||University of San Diego, USA|
|Yany Gregoire||HEC Montréal, Canada|
|Dhruv Grewal||Babson College, USA|
|Sonya Grier||American University, USA|
|Merlyn Griffiths||University of North Carolina at Greensboro, USA|
|Gregory T. Gundlach||University of North Florida, USA|
|Manoj Hastak||American University, USA|
|Nicole Hess||Ludwig-Maximilians-Universität, Germany|
|Ron Hill||Villanova University, USA|
|Charles Hofacker||Florida State University, USA|
|Elizabeth Howlett||Washington State University, USA|
|Wayne D. Hoyer||University of Texas at Austin, USA|
|Easwar Iyer||University of Massachusetts, USA|
|Bernadette Kamleitner||WU Vienna University of Economics and Business, Australia|
|Carol Kaufman-Scarborough||Rutgers University, USA|
|Punam Keller||Tuck School of Business at Dartmouth College, USA|
|Ann-Marie Kennedy||University of Canterbury, New Zealand|
|Sunghoon Kim||Arizona State University, USA|
|Thomas C. Kinnear||University of Michigan, USA|
|Steve Kopp||University of Arkansas, USA|
|Daniel Korschun||Drexel University, USA|
|Russ Laczniak||Iowa State University, USA|
|Bart Larivière||KU Leuven, Belgium|
|Richard Larrick||Duke University, USA|
|Monica LeBarge||Queen's University, Canada|
|Ju-Yeon Lee||Iowa State University, USA|
|Richard Lutz||University of Florida, USA|
|Kelley Main||University of Manitoba, Canada|
|Naomi Mandel||Arizona State University, USA|
|Kenneth Manning||Colorado State University, USA|
|Ingrid Martin||California State University, Long Beach, USA|
|Pierre McDonagh||University of Bath, UK|
|Matthew Meng||Utah State University, USA|
|Elizabeth Miller||University of Massachusetts, USA|
|George R. Milne||University of Massachusetts, USA|
|Elizabeth Minton||University of Wyoming, USA|
|Ann Mirabito||Baylor University, USA|
|Christine Moorman||Duke University, USA|
|Maureen Morrin||Rutgers University, USA|
|Gergana Nenkov||Boston College, USA|
|Richard G. Netemeyer||University of Virginia, USA|
|Christopher Newman||University of Mississippi, USA|
|Patricia Norberg||Quinnipiac University, USA|
|Shintaro Okazaki||King's College London, UK|
|Julie Ozanne||University of Melbourne, Australia|
|Lucie Ozanne||University of Canterbury, New Zealand|
|Robert Palmatier||University of Washington, USA|
|Janis Pappalardo||U.S. Federal Trade Commission, USA|
|Cornelia Pechmann||University of California - Irvine, USA|
|John Peloza||University of Kentucky, USA|
|Laura Peracchio||University of Wisconsin-Milwaukee, USA|
|Vanessa Perry||George Washington University, USA|
|Joseph Phelps||University of Alabama, USA|
|Michael Jay Polonsky||Deakin University, Australia|
|Linda Price||University of Wyoming, USA|
|Andrea Prothero||University College Dublin, Ireland|
|Randle Raggio||University of Richmond, USA|
|Justine Rapp||University of San Diego, USA|
|Aric Rindfleisch||University of Illinois at Urbana–Champaign, USA|
|Debra Ringold||Willamette University, USA|
|Herbert Rotfeld||Auburn University, USA|
|Julie Ruth||Rutgers University, USA|
|Linda Salisbury||Boston College, USA|
|Adriana Samper||Arizona State University, USA|
|Cinthia Satornino||University of Connecticut, USA|
|Debra L. Scammon||University of Utah, USA|
|Hope Schau||University of Arizona, USA|
|Kathleen Seiders||Boston College, USA|
|Sankar Sen||Baruch College, USA|
|John Sherry||University of Notre Dame, USA|
|Jayati Sinha||Florida International University, USA|
|Gina Slejko||Colorado State University, USA|
|Ron Smith||University of Arkansas, USA|
|Dave Sprott||Washington State University, USA|
|Srinivas Sridharan||Monash University, Australia|
|Laurel Steinfeld||Bentley University, USA|
|Lena Steinhoff||University of Rostock, Germany|
|Dave Stewart||Loyola Marymount University, USA|
|Lisa Szykman||College of William and Mary, USA|
|Andrea Tangari||Wayne State University, USA|
|Charles R. Taylor||Villanova University, USA|
|Meredith Thomas||Florida State University, USA|
|Remi Trudel||Boston University, USA|
|Nita Umashankar||San Diego State University, USA|
|Gautham Vadakkepatt||George Mason University, USA|
|Jenny van Doorn||University of Groningen, Netherlands|
|Koert van Ittersum||University of Groningen, Netherlands|
|Madhu Viswanathan||University of Illinois at Urbana–Champaign, USA|
|Tiffany Barnett White||University of Illinois at Urbana-Champaign, USA|
|Josh Wiener||Oklahoma State University, USA|
|William Wilkie||University of Notre Dame, USA|
|Jerome D. Williams||Rutgers University, USA|
|Marie Yeh||Loyola University Maryland, USA|
|Kuangjie Zhang||Nanyang Technical University, Singapore|
|Shaoming Zou||University of Missouri - Columbia, USA|
All manuscripts must be submitted online at http://mc.manuscriptcentral.com/ama_jppm. Submissions that arrive via mail or e-mail will not be processed for review.
First-time authors will be required to create a Manuscript Central user account in order to proceed. Each submission must adhere to the guidelines set forth below; those that do not follow the guidelines will be returned to the author for correction. If you have any questions, please contact us at firstname.lastname@example.org.
Review AMA Editorial Policies and Procedures before submitting your manuscript.
File Types: Word (except Word 2007), RTF, or PDF.
Font: 12 point, Times New Roman
Text: Double-spaced, left-justified
Page Layout: 1-inch margins on all sides with page numbers in the upper right corner and no header/footer
Page Maximum: 50 pages, properly formatted and inclusive of title, abstract, keywords, text, references, graphics, and footnotes
PLEASE NOTE: NO EXCEPTIONS WILL BE MADE FOR PAGE LENGTH.
JPP&M manuscripts are judged not only on the depth and scope of the ideas presented and their contributions to the field but also on their clarity and whether they can be read and understood. Readers have varied backgrounds. Thus, the following guidelines should be followed:
- Write in an interesting, readable manner with varied sentence structure, and use active voice. Use as little passive voice as possible.
- Avoid using technical terms that few readers are likely to understand. If you use these terms, include definitions. Remember: The journal is designed to be read, not deciphered.
- Keep sentences short so the reader does not get lost before the end of a sentence.
To facilitate the double-blind peer-review process, each submission should be broken into two separate files: (1) Title Page and (2) Main Document. Identifying information should not appear anywhere within the main document file.
FILE 1: Title Page
- author(s) name, title, institution, address, telephone number, and e-mail address
- author(s) note
- financial disclosure, if applicable
FILE 2: Main Document
Page 2 and on, with each new element beginning on its own page:
- main text
The title should not exceed 25 words.
The abstract is limited to 175 words and summarizes the key components of the manuscript, offering the reader a sample of the manuscript.
Include 4–5 primary keywords that best suit the topic of the manuscript; these do not necessarily need to match the “Topics/Methods” that are selected in Manuscript Central upon submission.
Please do not add any headers/footers on each page (other than the page number). Headings are text only (not numbered) and are formatted according to level.
- PRIMARY HEADING: Centered, upper- and lowercase, and in boldface. Add an extra carriage return before and after primary headings.
- SECONDARY HEADING: Flush left with title-style capitalization (first letter of each word) and in boldface. You must have at least two sections beginning with a secondary heading; if there is only one, the heading should be excluded.
- TERTIARY HEADING: Flush left with title-style capitalization (first letter of each word) and in italics. If only one tertiary heading is used, the heading should be excluded.
- FOURTH-LEVEL HEADING: Left justified and indented with sentence-style capitalization (first word only) in italics. Punctuate the heading with a period and begin the first line of the same section on the same line. If only one fourth-level heading is used, the heading should be excluded.
Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the left margin. Please avoid using Equation Editor for simple in-line mathematical copy, symbols, and equations. Type these in Word instead, using the “Symbol” function when necessary.
References begin on their own page and are listed in alphabetical order by the first author’s last name. Only references cited within the text are included.
See the Accepted Manuscript Guidelines page for reference style and examples.
Footnotes are to be used sparingly and must be concise. Most articles contain no more than 10 total footnotes, and they should not exceed 40 words total. Format footnotes in plain text, with a superscript number appearing in text and the corresponding note after the reference section.
Tables should not appear within the text but at the end of the document. Each table should be numbered consecutively and submitted on a separate page. Please indicate appropriate table placement in the text (“Insert Table 1 about here”). Tables must be numbered in the order in which they are to appear.
Figures should not appear within the text but follow any tables. Each figure should be numbered consecutively and submitted on a separate page. Please indicate appropriate figure placement in the text (“Insert Figure 1 about here”). Figures must be numbered in the order in which they are to appear. The term “figure” refers to a variety of material, including line drawings, maps, charts, graphs, diagrams, photos, and Web shots, among others.
If Appendixes are provided, they appear on a new page after the figures. Multiple appendixes are labeled with letters (Appendix A, Appendix B). A single appendix is labeled without letters (Appendix). Multiple appendixes must be numbered in the order in which they are to appear.