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Asian Journal of Management Cases

Asian Journal of Management Cases

Published in Association with Lahore University of Management Sciences

Arif I Rana Lahore University of Management Sciences, Pakistan

Other Titles in:
Business & Management

eISSN: 09730621 | ISSN: 09728201 | Current volume: 16 | Current issue: 1 Frequency: Bi-annually

Business schools throughout the world are increasingly adopting the case method for imparting instruction. This journal fills an important need in this context by focusing on real life management issues in the unique socio-economic environment of Asia. The journal carries cases drawn from South, Central and South-West Asia plus the Middle East. It covers all the major management areas including accounting and finance, business ethics, entrepreneurship, human resource management, marketing, organizational behavior and strategic management.

A peer-reviewed journal, it carries high quality teaching and research cases covering a wide range of management challenges, to tackle which new responses and processes are needed.

The typical issue starts with a research article on an issue of topical importance in the Asian management scenario. Next come four original cases, each with summaries and questions to facilitate both teaching and learning. The journal occasionally publishes thematic issues.

Electronic Access:
Asian Journal of Management Cases is available electronically on SAGE Journals Online at

This journal is a member of the Committee on Publication Ethics (COPE).

Asian Journal of Management Cases is a peer-reviewed journal that aims at providing high-quality teaching material to academics, consultants, and management developers, through cases on management practices in the socioeconomic context of developing Asian countries. The journal covers all administrative disciplines including accounting and finance, business ethics, production and operations management, entrepreneurship, human resource management, management information systems, marketing, organizational behaviour, strategic management, and managerial economics.

Each issue of Asian Journal of Management Cases comprises four to five original case studies. Teaching cases should be accompanied with a Teaching Note (TN). Even though the TN will not be published, it is necessary for the review process and can be obtained by contacting the authors directly. Please refer to the online submission guidelines for details on writing a teaching note. AJMC does not publish pure research or applied research based on field studies (not case studies).

The journal is published in March and September every year with thematically focused issues occasionally.

Managing Editor
Ayesha Khan Lahore University of Management Sciences, Pakistan
Associate Editors
Robert S Collins International Institute for Management Development, Switzerland
Christopher Cowton Huddersfield University, UK
Ehsan Ul Haque Lahore University of Management Sciences, Lahore, Pakistan
Alfred Jaeger McGill University, Canada
Virginia Bodolica American University of Sharjah, United Arab Emirates
Advisory Board
Shaukat A Brah Founding Rector, Karachi School of Business & Leadership, Pakistan
Paul Ellis Hong Kong Polytechnic University, Hong Kong
James Erskine The Richard Ivey School of Business, Canada
Jawaid A Ghani Karachi School of Business & Leadership, Pakistan
Mohammad Nishat Institute of Business Administration, Karachi, Pakistan
Louis Wells Harvard Business School, USA
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  • Asian Journal of Management Cases is hosted on SAGE Track System; a web based online submission and peer review system. Please read the Manuscript Submission guidelines below, and then visit to log in and submit your article online.

    Guidelines for Contributors to Asian Journal of Management Cases

    In order to ensure objectivity and consistent high quality of the material published, all cases are double-blind refereed after going through an initial editorial review.

    Please select the appropriate manuscript type while submitting your manuscript online:

    Teaching Case Or Research/Analytical Case

    1. All cases must be accompanied by a comprehensive Teaching Note. Although, the Teaching Note will not be published, it is crucial to the review process. The Teaching Note must include:

      a. A brief synopsis of the case, including immediate issues.

      b. Identification of the intended course and audience, the topics it covers, and its teaching objectives.

      c. Assignment questions for student preparation, along with a full analysis of each question.

      d. Analytical points that will differentiate an exceptional students must also be highlighted.

      e. A teaching plan, which must include the expected flow of discussion through key questions, role playing, handouts in class and the use of audio-visuals.

      f. Follow-up information about the decision actually taken where this is appropriate.

      g. A clear citation of the research basis for data collection used in the case, including the extent of disguises if they have been used.

      h. A list of associated readings of theoretical material relating the case to its field or course.

    2. A field case (teaching or research/analytical) must be accompanied by a letter authorizing publication from a competent authority from the organization on which the case is based. If the case is based on public or secondary information, all sources should be clearly cited. In this situation, a release letter is not required. If you would like to know the format of a release letter, kindly email
    3. Previously published cases will not be accepted
    4. Fictional cases are not considered for publication.

    Teaching Case Guidelines

    Please remember the following important guidelines:

    a. Always use the past tense throughout the case, except in direct quotes and exhibits.

    b. Use information the company will approve the release of. If you are going to use a disguise, make sure the information can still be clearly understood.

    c. Most of the teaching cases published in AJMC are decision focused cases. Therefore, the opening paragraph needs to be the most focused part of the case.

    d. Your case outline[1] will generally follow the following format:

    • Opening paragraph
    • Company background
    • Specific area of interest
    • Specific problem
    • Alternatives
    • Conclusion
    1. All editorial correspondence should be addressed to the site administrator on SAGE Track System (
    2. Contributors must provide their affiliations and complete postal and e-mail addresses with their papers.
    3. All cases should be accompanied by an abstract of 200 words. Up to six keywords should also be supplied. All articles should be typed on one side of the paper (preferably A4) and double-spaced throughout (not only the text but also the abstract, displayed quotations, notes, references and any other matter). Notes should be numbered serially and presented at the end of the article. Notes must contain more than a mere reference.


    4. British spellings throughout; universal 'z' in '-ize' and '-ization' words.
    5. Single quotes throughout; double quotes used within single quotes. Spellings of words in quotations should not be changed. Quotations of 45 words or more should be separated from the text and indented with one space with a line space above and below.
    6. Use 'twentieth century', '1980s'. Spell out numbers from one to ninety-nine, 100 and above to remain in figures. However, for exact measurements use figures (3 km, 9 per cent in text not %). Use thousands and millions, not lakhs and crores.
    7. Use of italics and diacriticals should be minimal, but consistent.
    8. Tables and figures should be indicated in the text by number separately (see Table 1), not by placement (see Table below). Present each table and figure on a separate sheet, gathering them together at the end of the article.
    9.  A consolidated alphabetical list of all books, articles, essays and theses referred to (including any referred to in the tables, figures, graphs and maps) should be provided. It should be typed in double-spacing and will be printed at the end of the article. All articles, books and theses should be listed in alphabetical order of author, giving the author's surname first followed by the first name.

    In-text citations (as per APA, 6th edition):

    • (Kessler, 2003, p. 50); (Joreskog & Sorborn, 2007, pp. 50–66); (Basu, Banerji & Chatterjee, 2007) [first instance]; Basu et al. (2007) [Second instance onwards]; (‘Study finds’, 2007); (Anonymous, 1998); (Gogel,1990, 2006, in press); (Gogel, 1996; Miller, 1999)

    [1] Leenders, M.R., Maufette-Leenders, L.A., & Erskine, J.A. (2001). Writing Cases. Ontario: Ivey Publishing.


    Book: Patnaik, Utsa (2007). The republic of hunger. New Delhi: Three Essays Collective.

    Book chapter: Chachra, S. (2011). The national question in India. In S. Moyo and P. Yeros (Eds), Reclaiming the nation (pp. 67–78). London and New York: Pluto Press.

    Journal article: Foster, J.B. (2010). The financialization of accumulation. Monthly Review, 62(5), 1−17.

    doi: 10.1037/0278-6133.24.2.225 [Doi number optional]

    Publication ethics

    SAGE is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the SAGE Author Gateway

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