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Legends in Consumer Behavior: Morris B. Holbrook
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Legends in Consumer Behavior: Morris B. Holbrook

Fifteen Volume Set


© 2015 | 6 660 pages | SAGE Publications Pvt. Ltd

The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 15 volumes, is a tribute to Morris B. Holbrook.

Morris B. Holbrook, one of the most prolific contemporary consumer behavior and marketing scholars, is the recently retired W. T. Dillard Professor Emeritus of Marketing, Graduate School of Business, Columbia University, New York City. Holbrook received his Bachelor’s Degree from Harvard College (English Literature) in 1965, his MBA from Columbia University in 1967, and his Ph.D. in Marketing from Columbia University in 1975. From 1975 to 2009, he taught courses at the Columbia Business School in areas such as sales management, marketing strategy, research methods, consumer behavior, and commercial communication in the culture of consumption. His research has covered a wide variety of topics in marketing, consumer behavior, and related areas with a special focus on issues concerning communication in general and aesthetics, semiotics, hermeneutics, art, entertainment, music, jazz, motion pictures, nostalgia, animal companions, and stereography in particular.

The series is edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, U.S.A. He is Past President of the Association for Consumer Research (ACR), as well as of Division 23 (Consumer Psychology) of the American Psychological Association (APA). He is also a Fellow of APA. Professor Sheth is the co-author (with John A. Howard) of The Theory of Buyer Behavior, a classic in consumer behavior published in 1969.

This set includes:

Volume 1: Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models
Editor: Joel Huber

Volume 2: “Radical” Experiential Views: The Consumption Experience and Customer Value
Editor: Elizabeth C. Hirschman

Volume 3: Emotions
Editor: Meryl P. Gardner

Volume 4: Esthetics and Tastes, Part I: Art and Entertainment
Editor: Finola Kerrigan

Volume 5: Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise
Editor: Michela Addis

Volume 6: Nostalgia and Age-Related Preferences
Editor: Robert M. Schindler

Volume 7: Quantitative Methods: MDS, MDA, CCA, and Beyond
Editor: William L. Moore

Volume 8: Qualitative Methods, Part I: Interpretive Approaches
Editor: John O’Shaughnessy

Volume 9: Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism
Editor: Alan Bradshaw

Volume 10: Qualitative Methods, Part III: Subjective Personal Introspection
Editor: Stephen J. Gould

Volume 11: Marketing Applications: Branding, Communications, and Strategy
Editor: Pierre Berthon

Volume 12: Macromarketing Applications, Part I: Ethical Concerns, Social Issues, and Animal Companions
Editor: Clifford J. Shultz, II

Volume 13: Macromarketing Applications, Part II: Marketing versus Consumer Research
Editor: Ronald Paul Hill

Volume 14: Inspirational Applications, Part I: Marketing Education
Editor: Herbert Jack Rotfeld

Volume 15: Inspirational Applications, Part II: Scholarship and Creativity
Editor: William L. Wilkie

 
 
Volume 1 :TRADITIONAL DECISION-ORIENTED APPROACHES: ATTITUDE INFORMATION-PROCESSING, AND FEATURES-PERCEPTIONS-AFFECT MODELS
 
Attitude Models
Morris B. Holbrook and James M. Hulbert
Multi-attribute Attitude Models: A Comparative Analysis
Morris B. Holbrook
Comparing Multiattribute Attitude Models by Optimal Scaling
Morris B. Holbrook
Beyond Attitude Structure: Toward the Informational Determinants of Attitude
Morris B. Holbrook and William J. Havlena
Assessing the Real-to-Artificial Generalizability of Multiattribute Attitude Models in Tests of New Product Designs
 
Information-Processing Models
Morris B. Holbrook and Karl A. Maier
A Study of the Interface between Attitude Structure and Information Acquisition Using a Questionnaire-based Information-display Sheet
Morris B. Holbrook, David A. Velez and Gerard J. Tabouret
Attitude Structure and Search: An Integrative Model of Importance-directed Information Processing
Michael J. Ryan and Morris B. Holbrook
Importance, Elicitation Order, and Expectancy × Value
 
Perceptual Veridicality
Morris B. Holbrook and Stephen A. Bertges
Perceptual Veridicality in Esthetic Communication: A Model, General Procedure, and Illustration
Morris B. Holbrook and Joel Huber
Detecting the Differences in Jazz: A Comparison of Methods for Assessing Perceptual Veridicality in Applied Aesthetics
 
Refinements in Preference Models
Morris B. Holbrook and William L. Moore
Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations
Joel Huber, Morris B. Holbrook and Susan Schiffman
Situational Psychophysics and the Vending-Machine Problem
Joel Huber and Morris B. Holbrook
Estimating Temporal Trends in Preferences Measured by Graded Paired Comparisons
Joel Huber, Morris B. Holbrook and Barbara Kahn
Effects of Competitive Context and of Additional Information on Price Sensitivity
 
Features-Perceptions-Affect Models
Morris B. Holbrook
Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments
Morris B. Holbrook and Punam Anand
Effects of Tempo and Situational Arousal on the Listener’s Perceptual and Affective Responses to Music
Morris B. Holbrook and Punam Anand
The Effects of Situation, Sequence, and Features on Perceptual and Affective Responses to Product Designs: The Case of Aesthetic Consumption
 
Affective Overtones and Halo Effects
Morris B. Holbrook and Joel Huber
Separating Perceptual Dimensions from Affective Overtones: An Application to Consumer Aesthetics
Morris B. Holbrook
Using a Structural Model of Halo Effect to Assess Perceptual Distortion due to Affective Overtones
 
Lateralized Preferences
Punam Anand, Morris B. Holbrook and Debra Stephens
The Formation of Affective Judgments: The Cognitive-Affective Model versus the Independence Hypothesis
Punam Anand and Morris B. Holbrook
The Convergent Validity of Dichotic Listening and Hemispheric Priming as Methods for Studying Lateralized Differences in Affective Responses
 
Perspectives of Other Scholars
Mark I. Alpert
Reflections on the (Wonderful) Work of Morris Holbrook
Barbara E. Kahn
Morris the Renaissance Man
James J. Kellaris
Commentary – Traditional Decision-Oriented Approaches
Joel Huber
Interview of Morris B. Holbrook
 
Volume 2: “RADICAL” EXPERIENTIAL VIEWS: THE CONSUMPTION EXPERIENCE AND CUSTOMER VALUE
 
The Consumption Experience – Concepts
Morris B. Holbrook and Elizabeth C. Hirschman
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
Elizabeth C. Hirschman and Morris B. Holbrook
Hedonic Consumption: Emerging Concepts, Methods and Propositions
Morris B. Holbrook
O, Consumer, How You’ve Changed: Some Radical Reflections on the Roots of Consumption
Elizabeth C. Hirschman and Morris B. Holbrook
Expanding the Ontology and Methodology of Research on the Consumption Experience
 
The Consumption Experience – Extensions
Morris B. Holbrook, John O’Shaughnessy and Stephen Bell
Actions and Reactions in the Consumption Experience: The Complementary Roles of Reasons and Emotions in Consumer Behavior
Michela Addis and Morris B. Holbrook
On the Conceptual Link between Mass Customisation and Experiential Consumption: An Explosion of Subjectivity
Morris B. Holbrook
The Consumption Experience – Something New, Something Old, Something Borrowed, Something Sold: Part 1
Morris B. Holbrook
The Consumption Experience – Something New, Something Old, Something Borrowed, Something Sold: Part 2
Morris B. Holbrook
The Consumption Experience – Something New, Something Old, Something Borrowed, Something Sold: Part 3
Morris B. Holbrook
The Consumption Experience – Something New, Something Old, Something Borrowed, Something Sold: Part 4
Morris B. Holbrook
Consumers Just Wanna Have Fantasies, Feelings, and Fun!!
 
Customer Value – Concepts
Morris B. Holbrook
The Nature of Customer Value: An Axiology of Services in the Consumption Experience
Morris B. Holbrook
Axiology, Aesthetics, and Apparel: Some Reflections on the Old School Tie
Morris B. Holbrook
Introduction to Consumer Value and Conclusions
 
Customer Value – Extensions
Morris B. Holbrook
The Millennial Consumer in the Texts of Our Times: Experience and Entertainment
Morris B. Holbrook
The Millennial Consumer in the Texts of Our Times: Exhibitionism
Morris B. Holbrook
The Millennial Consumer in the Texts of Our Times: Evangelizing
 
ROSEPEKICECIVECI versus CCV – The Resource-Operant, Skills-Exchanging, Performance-Experiencing, Knowledge-Informed, Competence-Enacting, Co-producer–Involved, Value-Emerging, Customer-Interactive View of Marketing versus the Concept of Customer Value: “
Morris B. Holbrook
I Can Get It for You Wholesale”
 
Consumption Experiences and Customer Value – Empirical Studies
Morris B. Holbrook and Kim P. Corfman
Quality and Value in the Consumption Experience: Phaedrus Rides Again
Raquel Sánchez-Fernández, M. Ángeles Iniesta-Bonillo and Morris B. Holbrook
The Conceptualisation and Measurement of Consumer Value in Services
Martina G. Gallarza, Irene Gil-Saura and Morris B. Holbrook
The Value of Value: Further Excursions on the Meaning and Role of Customer Value
 
Perspectives of Other Scholars
Martina Gallarza
Commentary – “Radical” Experiential Views
Raquel Sánchez Fernández
Morris B. Holbrook: The Value of a Great Researcher and Friend
Bernd H. Schmitt
Morris –The Experience
Elizabeth C. Hirschman
Interview of Morris B. Holbrook
 
Volume 3: EMOTIONS
 
Emotions in the Consumption Experience – Concepts
Morris B. Holbrook
The Role of Emotion in the Consumption Experience: Actions and Reactions in Consumer Behavior
Morris B. Holbrook
The Role of Lyricism in Research on Consumer Emotions: Skylark, Have You Anything to Say to Me?
 
Emotions in the Consumption Experience – Empirical Studies
Morris B. Holbrook, Donald R. Lehmann and John O’Shaughnessy
Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing
Morris B. Holbrook
Emotion in the Consumption Experience: Toward a New Model of the Human Consumer
William J. Havlena and Morris B. Holbrook
The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior
William J. Havlena, Morris B. Holbrook and Donald R. Lehmann
Assessing the Validity of Emotional Typologies
Wayne S. DeSarbo, Donald R. Lehmann, Morris B. Holbrook, William J. Havlena and Sunil Gupta
A Stochastic Three-Way Unfolding Model for Asymmetric Binary Data
 
Emotions and Consumption over Time – Empirical Studies
Morris B. Holbrook, Robert W. Chestnut, Terence A. Oliva and Eric A. Greenleaf
Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games
Morris B. Holbrook and Meryl P. Gardner
An Approach to Investigating the Emotional Determinants of Consumption Durations: Why Do People Consume What They Consume for as Long as They Consume It?
Morris B. Holbrook and Meryl P. Gardner
How Motivation Moderates the Effects of Emotions on the Duration of Consumption
Morris B. Holbrook and Meryl P. Gardner
Illustrating a Dynamic Model of the Mood-Updating Process in Consumer Behavior
 
Emotions in Advertising – Concepts and Typologies
Morris B. Holbrook and John O’Shaughnessy
The Role of Emotion in Advertising
Morris B. Holbrook and Rajeev Batra
Toward a Standardized Emotional Profile (SEP) Useful in Measuring Responses to the Nonverbal Components of Advertising
Morris B. Holbrook and Richard A. Westwood
The Role of Emotion in Advertising Revisited: Testing a Typology of Emotional Responses
Rajeev Batra and Morris B. Holbrook
Developing a Typology of Affective Responses to Advertising
 
Emotions and Responses to Advertising – Empirical Studies
Morris B. Holbrook and Rajeev Batra
Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
T. J. Olney, Rajeev Batra and Morris B. Holbrook
A Three-Component Model of Attitude toward the Ad: Effects of the Zipping and Zapping of Television Commercials
Thomas J. Olney, Morris B. Holbrook and Rajeev Batra
Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time
 
Perspectives of Other Scholars
Rajeev Batra
Commentary – Emotions
William J. Havlena
Emotions and Consumption Experiences: An Emotional Retrospective
T. J. Olney
Commentary – Emotions
Meryl P. Gardner
Interview of Morris B. Holbrook
 
Volume 4: ESTHETICS AND TASTES, PART I: ART AND ENTERTAINMENT
 
Consumer Esthetics – Basic Concepts
Morris B. Holbrook
Some Preliminary Notes on Research in Consumer Esthetics
Morris B. Holbrook and Elizabeth C. Hirschman
Symbolic Consumer Behavior: An Introduction
Morris B. Holbrook
Introduction: The Esthetic Imperative in Consumer Research
Morris B. Holbrook
Progress and Problems in Research on Consumer Esthetics
 
Concepts from the Philosophy and Psychology of Art
Morris B. Holbrook and Robert B. Zirlin
Artistic Creation, Artworks, and Aesthetic Appreciation: Some Philosophical Contributions to Nonprofit Marketing
Punam Anand and Morris B. Holbrook
Chasing the Wundt Curve: An Adventure in Consumer Esthetics
Morris B. Holbrook
The Eye of the Beholder: Beauty as a Concept in Everyday Discourse and the Collective Photographic Essay
Alan Bradshaw, Finola Kerrigan and Morris B. Holbrook
Challenging Conventions in Arts Marketing: Experiencing the Skull
 
Empirical Studies of Real versus Artificial Esthetic Objects
Morris B. Holbrook and William L. Moore
Cue Configurality in Esthetic Responses
Joel Huber and Morris B. Holbrook
The Use of Real versus Artificial Stimuli in Research on Visual Esthetic Judgments
Morris B. Holbrook
On the Importance of Using Real Products in Research on Merchandising Strategy
 
Empirical Studies of Esthetic Responses over Time
Joel Huber and Morris B. Holbrook
The Determinants of Esthetic Value and Growth
Morris B. Holbrook, Eric A. Greenleaf and Robert M. Schindler
A Dynamic Spatial Analysis of Changes in Aesthetic Responses
 
Empirical Studies of Movie Audiences
John C. Dodds and Morris B. Holbrook
What’s an Oscar Worth? An Empirical Estimation of the Effects of Nominations and Awards on Movie Distribution and Revenues
W. Timothy Wallace, Alan Seigerman and Morris B. Holbrook
The Role of Actors and Actresses in the Success of Films: How Much Is a Movie Star Worth?
Ignacio Redondo and Morris B. Holbrook
Modeling the Appeal of Movie Features to Demographic Segments of Theatrical Demand
Michela Addis and Morris B. Holbrook
Consumers’ Identification and Beyond: Attraction, Reverence, and Escapism in the Evaluation of Films
 
Empirical Studies of Sports as Entertainment
Morris B. Holbrook
Market Success as a Criterion for Assessing Player Contributions in Sports Businesses via a Regression-based Approach Using Adjusted Performance Measures and Quasi-dummy Variables
Morris B. Holbrook and Clifford J. Shultz, II
An Updating Model of Salary Adjustments in Major League Baseball: How Much Is a Home Run Worth?
 
Perspectives of Other Scholars
Suman Basuroy and Aaron Gleiberman
A Commentary on the Contributions of Morris Holbrook
Peter H. Bloch
Portrait of the Artist as a Young Cat: Holbrook, Aesthetics, and Marketing
Charles B. Weinberg
Analyzing Audiences, Framing Films, and Research Realities
Finola Kerrigan
Interview of Morris B. Holbrook
 
Volume 5: ESTHETICS AND TASTES, PART II: EFFECTS OF PERSONALITY, CLASS, AND EXPERTISE
 
Effects of Personality on Tastes
Morris B. Holbrook
Patterns, Personalities, and Complex Relationships in the Effects of Self on Mundane Everyday Consumption: These Are 495 of My Most and Least Favorite Things
Morris B. Holbrook, Michael R. Solomon and Stephen Bell
A Reexamination of Self-Monitoring and Judgments of Furniture Designs
Stephen S. Bell, Morris B. Holbrook and Michael R. Solomon
Combining Esthetic and Social Value to Explain Preferences for Product Styles with the Incorporation of Personality and Ensemble Effects
Morris B. Holbrook and Thomas J. Olney
Romanticism and Wanderlust: An Effect of Personality on Consumer Preferences
 
Effects of Class on Tastes
Morris B. Holbrook
The Three Faces of Elitism: Postmodernism, Political Correctness, and Popular Culture
Morris B. Holbrook
An Empirical Approach to Representing Patterns of Consumer Tastes, Nostalgia, and Hierarchy in the Market for Cultural Products
Morris B. Holbrook
Market Clustering Goes Graphic: The Weiss Trilogy and a Proposed Extension
Michael J. Weiss, Morris B. Holbrook and John Habich
Death of the Arts Snob? Americans Have Become Omnivorous Culture Buffs
Morris B. Holbrook, Michael J. Weiss and John Habich
Class-related Distinctions in American Cultural Tastes
Morris B. Holbrook, Michael J. Weiss and John Habich
Disentangling Effacement, Omnivore, and Distinction Effects on the Consumption of Cultural Activities: An Illustration
 
CB as I See It: Class and Income Morris B. Holbrook
 
Effects of Expertise on Tastes
Robert M. Schindler, Morris B. Holbrook and Eric A. Greenleaf
Using Connoisseurs to Predict Mass Tastes
Morris B. Holbrook
Rereading the Encyclopedias of Jazz: Analyses of Data on the Tastes of Readers, Critics, and Musicians from 1955 to 1970
Morris B. Holbrook, Kathleen T. Lacher and Michael S. LaTour
Audience Judgments as the Potential Missing Link between Expert Judgments and Audience Appeal: An Illustration Based on Musical Recordings of “My Funny Valentine”
Morris B. Holbrook
On the Commercial Exaltation of Artistic Mediocrity: Books, Bread, Postmodern Statistics, Surprising Success Stories, and the Doomed Magnificence of Way Too Many Big Words
 
Expert Judgments versus Popular Tastes in the Case of Motion Pictures
Morris B. Holbrook
Popular Appeal versus Expert Judgments of Motion Pictures
Morris B. Holbrook
The Role of Ordinary Evaluations in the Market for Popular Culture: Do Consumers Have “Good Taste”?
Morris B. Holbrook and Michela Addis
Taste versus the Market: An Extension of Research on the Consumption of Popular Culture
Morris B. Holbrook and Michela Addis
Art versus Commerce in the Movie Industry: A Two-Path Model of Motion-Picture Success
 
Perspectives of Other Scholars
Douglas Brownlie
Intimations of Alterity: Meadows in the Mist and Music in the Night
Mark C. Gridley
Commentary – Esthetics and Tastes, Part II
Kathleen T. Lacher
Conversations at the Green Peridot – Highlights and Lowlights: A Commentary on My Friend Morris Holbrook
Michela Addis
Interview of Morris B. Holbrook
 
Volume 6: NOSTALGIA AND AGE-RELATED PREFERENCES
 
Nostalgia – Concepts and Summaries
Morris B. Holbrook and Robert M. Schindler
Echoes of the Dear Departed Past: Some Work in Progress on Nostalgia
Morris B. Holbrook
On the New Nostalgia: “These Foolish Things” and Echoes of the Dear Departed Past
 
Nostalgia Proneness
Morris B. Holbrook
Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes
Morris B. Holbrook
Nostalgia Proneness and Consumer Tastes
 
Age-Related Preference Peaks and Moderating Effects
Morris B. Holbrook and Robert M. Schindler
Some Exploratory Findings on the Development of Musical Tastes
Morris B. Holbrook
What Do MBA’s like?
Robert M. Schindler and Morris B. Holbrook
Critical Periods in the Development of Men’s and Women’s Tastes in Personal Appearance
Morris B. Holbrook and Robert M. Schindler
Age, Sex, and Attitude toward the Past as Predictors of Consumers’ Aesthetic Tastes for Cultural Products
Morris B. Holbrook and Robert M. Schindler
Market Segmentation Based on Age and Attitude toward the Past: Concepts, Methods, and Findings Concerning Nostalgic Influences on Customer Tastes
Robert M. Schindler and Morris B. Holbrook
Nostalgia for Early Experience as a Determinant of Consumer Preferences
 
Interpretive Studies of Nostalgia
Morris B. Holbrook
“These Foolish Things, The Dear Departed Past,” and the Songs of David Frishberg: A Commentary and Critique
Russell W. Belk, Melanie Wallendorf, John Sherry, Morris Holbrook, Scott Roberts
Collectors and Collecting
Russell W. Belk, Melanie Wallendorf, John F. Sherry, Jr. and Morris B. Holbrook
Collecting in a Consumer Culture
Morris B. Holbrook
The Retailing of Performance and the Performance of Service: The Gift of Generosity with a Grin and the Magic of Munificence with Mirth
Morris B. Holbrook
(Book Review) Rocking the Ages: The Yankelovich Report on Generational Marketing by J. Walker Smith and Ann Clurman
Morris B. Holbrook
Book Review: Marketing – The Retro Revolution by Stephen Brown
Morris B. Holbrook and Robert M. Schindler
Nostalgic Bonding: Exploring the Role of Nostalgia in the Consumption Experience
Morris B. Holbrook
Time Travels in Retrospace: Unpacking My Grandfather’s Trunk – Some Introspective Recollections of Life on the Brule
 
Perspectives of Other Scholars
Susan L. Holak
Morris Holbrook’s Levels of Nostalgia: An Invitation to a Research Journey
Pauline Maclaran
Play it Again Morris: On Pianos, the Past, and all that Jazz
Jonathan E. Schroeder
Missing Morris: Reminiscences, Retrospection, and Rigorous Research
Robert M. Schindler
Interview of Morris B. Holbrook
 
Volume 7: QUANTITATIVE METHODS: MDS, MDA, CCA, AND BEYOND
 
Early Works - Letter Perception
Morris B. Holbrook
Note on Validity of a Mechanical Measure of Inter-Letter Similarity
Morris B. Holbrook
A Comparison of Methods for Measuring the Interletter Similarity between Capital Letters
Morris B. Holbrook
Effect of Subjective Verbal Uncertainty on Perception of Typographical Errors in a Proofreading Task
Morris B. Holbrook
Effect of Subjective Interletter Similarity, Perceived Word Similarity, and Contextual Variables on the Recognition of Letter Substitutions in a Proofreading Task
Morris B. Holbrook
The Role of Subjective Probability in Mediating the Relationship between Word Frequency and Recognition of Error
 
MDS, MDA, and CCA – Scaling and Spatial Representations
Morris B. Holbrook and Rebecca S. Williams
A Test of the Correspondence between Perceptual Spaces Based on Pairwise Similarity Judgments Collected With and Without the Inclusion of Explicit Ideal Objects
Joel Huber and Morris B. Holbrook
Using Attribute Ratings for Product Positioning: Some Distinctions among Compositional Approaches
Morris B. Holbrook and William L. Moore
Using Canonical Correlation to Construct Product Spaces for Objects with Known Feature Structures
William L. Moore and Morris B. Holbrook
On the Predictive Validity of Joint-Space Models in Consumer Evaluations of New Concepts
William L. Moore and Morris B. Holbrook
Conjoint Analysis of Objects with Environmentally Correlated Attributes: The Questionable Importance of Representative Design
Morris B. Holbrook, William L. Moore and Russell S. Winer
Constructing Joint Spaces from Pick-Any Data: A New Tool for Consumer Analysis
Morris B. Holbrook and William L. Moore
The Pick-Any Procedure versus Multidimensionality-Scaled Correlations: An Empirical Comparison of Two Techniques for Forming Preference Spaces
Morris B. Holbrook
Situation-specific Ideal Points and Usage of Multiple Dissimilar Brands
 
Applications to the Arts
Morris B. Holbrook and Joel Huber
The Spatial Representation of Responses toward Jazz: Applications of Consumer Esthetics to Mapping the Market for Music
Morris B. Holbrook and Douglas V. Holloway
Marketing Strategy and the Structure of Aggregate, Segment-Specific, and Differential Preferences
Morris B. Holbrook
Mapping the Market for Esthetic Products: The Case of Jazz Records
Morris B. Holbrook and William L. Moore
Assessing the Convergent Validity of Decompositional and Compositional Methods in the Case of Socially Sensitive Perceptions
Morris B. Holbrook, William L. Moore, Gary N. Dodgen and William J. Havlena
Nonisomorphism, Shadow Features and Imputed Preferences
 
Applications to Leisure Activities
Morris B. Holbrook
Representing Patterns of Association among Leisure Activities: A Comparison of Two Techniques
Morris B. Holbrook and Donald R. Lehmann
Allocating Discretionary Time: Complementarity among Activities
 
Applications to Fashion
Morris B. Holbrook and Glenn Dixon
Mapping the Market for Fashion: Complementarity in Consumer Preferences
Morris B. Holbrook
Aims, Concepts, and Methods for the Representation of Individual Differences in Esthetic Responses to Design Features
 
Perspectives of Other Scholars
Donna L. Hoffman
Commentary – Quantitative Methods
Donald R. Lehmann
Multivariate Morris
Russell S. Winer
Commentary – Quantitative Methods
William L. Moore
Interview of Morris B. Holbrook
 
Volume 8 : QUALITATIVE METHODS, PART I: INTERPRETIVE APPROACHES
 
Overviews: Semiotics, Hermeneutics, and Interpretive Approaches
Morris B. Holbrook
The Study of Signs in Consumer Esthetics: An Egocentric Review
Morris B. Holbrook
The Dramatic Side of Consumer Research: The Semiology of Consumption Symbolism in the Arts
Morris B. Holbrook
The Positivistic and Interpretive Sides of Semiotic Research on Artistic Consumption: Hermes Speaks
Morris B. Holbrook
Having Fun with Qualitative Methods or Interpretive Approaches in Marketing and Consumer Research
Morris B. Holbrook
Foreword to Doing Research Projects in Marketing, Management and Consumer Research
 
The Linguistic Turn in Marketing and Consumer Research
Morris B. Holbrook
Some Further Dimensions of Psycholinguistics, Imagery, and Consumer Response
John O’Shaughnessy and Morris B. Holbrook
Understanding Consumer Behaviour: The Linguistic Turn in Marketing Research
Morris B. Holbrook and John O’Shaughnessy
On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior
 
Applications to Advertising
Barbara B. Stern and Morris B. Holbrook
Gender and Genre in the Interpretation of Advertising Text
Morris B. Holbrook and Barbara B. Stern
The Paco Man and What Is Remembered: New Readings of a Hybrid Language
 
Applications to Literature
Morris B. Holbrook
Romanticism and Sentimentality in Consumer Behavior: A Literary Approach to the Joys and Sorrows of Consumption
Morris B. Holbrook
Romanticism, Introspection, and the Roots of Experiential Consumption: Morris the Epicurean
Morris B. Holbrook
Closely Read Books – Marketing Literature, Consumption as Text, and the Leaves from our Lives: Slow, Slower, and Slowest
Morris B. Holbrook
ACR Fellows’ Bookshelf
 
Psychoanalytic Application
Morris B. Holbrook
The Psychoanalytic Interpretation of Consumer Behavior: I Am an Animal
 
Stereography
Morris B. Holbrook
Stereography in the Social Sciences: An Application Whose Time Has Come
Morris B. Holbrook
Stereographic Visual Displays and the Three-dimensional Communication of Findings in Marketing Research
Morris B. Holbrook
Three-dimensional Stereographic Visual Displays in Marketing and Consumer Research
Morris B. Holbrook
Marketing Applications of Three-dimensional Stereography
Morris B. Holbrook
Explaining the Vividness, Clarity, and Realism of Three-dimensional Stereoscopy
Morris B. Holbrook and Takeo Kuwahara
Probing Explorations, Deep Displays, Virtual Reality, and Profound Insights: The Four Faces of Stereographic Three-dimensional Images in Marketing and Consumer Research
 
Perspectives of Other Scholars
Stephen Brown
The Prodigal Owl
John Deighton
Commentary – Qualitative Methods, Part I
 
John O’Shaughnessy Interviews Morris B. Holbrook
John O’Shaughnessy
Interview of Morris B. Holbrook
 
Volume 9 : QUALITATIVE METHODS, PART II: SYMBOLIC CONSUMER BEHAVIOR OR CONSUMPTION SYMBOLISM
 
Symbolic Consumer Behavior in Films
Morris B. Holbrook and Mark W. Grayson
The Semiology of Cinematic Consumption: Symbolic Consumer Behavior in Out of Africa
Morris B. Holbrook
An Interpretation: Gremlins as Metaphors for Materialism
Morris B. Holbrook
Seven Routes to Facilitating the Semiological Interpretation of Consumption Symbolism and Marketing Imagery in Works of Art: Some Tips for Wildcats
Morris B. Holbrook, Lauren G. Block and Gavan J. Fitzsimons
Personal Appearance and Consumption in Popular Culture: A Framework for Descriptive and Prescriptive Analysis
Elizabeth C. Hirschman and Morris B. Holbrook
Consuming the Vampire: Sex, Death, and Liminality
 
Consumption Symbolism in Plays, Television, and Music
Morris B. Holbrook
Consumption Symbolism and Meaning in Works of Art: A Paradigmatic Case
Morris B. Holbrook, Stephen Bell and Mark W. Grayson
The Role of the Humanities in Consumer Research: Close Encounters and Coastal Disturbances
Morris B. Holbrook
Consumption as Communication in the World of Mrs. Cage
Morris B. Holbrook
Entries on “Game Shows” and “Game Show Hosts, Hostesses, and Producers”
Morris B. Holbrook
Entries on ‘Bakr, (Chesney Henry) “Chet” , Brubeck, David Warren, Charles, Ray Robinson, Desmond, Paul and Frishberg, David L.
 
Jazz-Related Symbolism in Films
Morris B. Holbrook
A Book-Review Essay on the Role of Ambi-diegetic Film Music in the Product Design of Hollywood Movies: Macromarketing in La-La-Land
Morris B. Holbrook
Ambi-diegetic Music in the Movies: The Crosby Duets in High Society
Morris B. Holbrook
The Ambi-Diegesis of ‘My Funny Valentine’
Morris B. Holbrook
Music Meanings in Movies: The Case of the Crime-Plus-Jazz Genre
Morris B. Holbrook
Art versus Commerce as a Macromarketing Theme in Three Films from the Young-Man-with-a-Horn Genre
Morris B. Holbrook
Reply to Bradshaw, McDonagh, and Marshall: Turn off the Bubble Machine
Morris B. Holbrook
Cinemusical Meanings in Motion Pictures: Commerce, Art, and Brando Loyalty ... or ... De Niro, My God, to Thee
Morris B. Holbrook
Ambi-diegetic Music in Films as a Product-Design and -Placement Strategy: The Sweet Smell of Success
Morris B. Holbrook
When Bad Things Happen to Great Musicians: The Role of Ambi-Diegetic Jazz in Three Tragedepictions of Artistic Genius on the Silver Screen
Morris B. Holbrook
A Cinemusicaliterary Analysis of the American Dream as Represented by Biographical Jazz Comedepictions in the Golden Age of Hollywood Biopics: Blow, Horatio, Blow; O, Jakie, O; Go, Tommy, Go; No, Artie, No
 
Perspectives of Other Scholars
Marylouise Caldwell
To Morris: A M.A.V.E.R.I.C.K. and Much More
John W. Schouten
Commentary – Qualitative Methods, Part II
Alan Bradshaw
Interview of Morris B. Holbrook
 
Volume 10: QUALITATIVE METHODS, PART III: SUBJECTIVE PERSONAL INTROSPECTION
 
Subjective Personal Introspection (SPI) – The ACR Trilogy
Morris B. Holbrook
I’m Hip: An Autobiographical Account of Some Musical Consumption Experiences
Morris B. Holbrook
An Audiovisual Inventory of Some Fanatic Consumer Behavior: The 25-Cent Tour of a Jazz Collector’s Home
Morris B. Holbrook
Steps toward a Psychoanalytic Interpretation of Consumption: A Meta-Meta-Meta-Analysis of Some Issues Raised by the Consumer Behavior Odyssey
 
The Consumer-Behavior Odyssey
Morris B. Holbrook
From the Log of a Consumer Researcher: Reflections on the Odyssey
Jeffrey F. Durgee, Morris B. Holbrook and John F. Sherry
The Delivery and Consumption of Vacation Performances
Woodville Jeffrey F. Durgee, Morris B. Holbrook and Melanie Wallendorf
The Wives of Woodville
 
Introspective Applications
Morris B. Holbrook
Just Junior, Dizzy, and Me on the Way to Our Gig
Morris B. Holbrook
Loving and Hating New York: Some Reflections on the Big Apple
Morris B. Holbrook
Tupperware, Tommy Moore, Teddy Bear and Tipper Gore – Pete, Jamie, Stew, Oyster and Morrie’s High School Reunion: Titillation and Titivation in Entelechic Entitulation
 
The Photographic Essay
Morris B. Holbrook
Customer Value and Autoethnography: Subjective Personal Introspection and the Meanings of a Photograph Collection
Morris B. Holbrook
Consumption Experience, Customer Value, and Subjective Personal Introspection: An Illustrative Photographic Essay
Morris B. Holbrook
Photo Essays and the Mining of Minutiae in Consumer Research: ’bout the Time I Got to Phoenix
 
The Stereographic Photo Essay
Morris B. Holbrook
Blizzard of 1996
Morris B. Holbrook
Stereo 3D Representations in Postmodern Marketing Research
Morris B. Holbrook
Breaking Camouflage: Stereography as the Cure for Confusion, Clutter, Crowding, and Complexity
Morris B. Holbrook
Walking on the Edge: A Stereographic Photo Essay on the Verge of Consumer Research
Morris B. Holbrook and Takeo Kuwahara
Collective Stereographic Photo Essays: An Integrated Approach to Probing Consumption Experiences in Depth
Morris B. Holbrook
Illuminations, Impressions, and Ruminations on Romanticism: Some Magical Concepts and Mystical Comments from Morris the Catoptric on the Superiority of Stereoscopy in Visual Representations of Marketing and Consumer Research
Morris B. Holbrook
Journey to Kroywen: An Ethnoscopic Auto-Auto-Auto-Driven Stereographic Photo Essay
 
Perspectives of Other Scholars
Russell Belk
To a Fellow Odyssean
Markus Wohlfeil
Morris B. Holbrook, Subjective Personal Introspection, and the Hunger Games: A Young Researcher’s Introspective Perspective
Arch G. Woodside
Commentary – Qualitative Methods, Part III
Stephen J. Gould
Interview of Morris B. Holbrook
 
Volume 11: MARKETING APPLICATIONS – BRANDING, COMMUNICATIONS, AND STRATEGY
 
Branding – Product Image
Morris B. Holbrook and Neville C. Hughes
Product Images: How Structured Rating Scales Facilitate Using a Projective Technique in Hypothesis Testing
Morris B. Holbrook
Product Imagery and the Illusion of Reality: Some Insights from Consumer Esthetics
Nader T. Tavassoli, Lauren Goldberg Block, Bernd H. Schmitt and Morris B. Holbrook
Perceptions of Western Products in Transforming Socialist Countries: The Moderating Role of Political Orientation
Morris B. Holbrook and Barbara Stern
The Use of Space-Travel and Rocket-Ship Imagery to Market Commercial Music: How Some Jazz Albums from the 1950s, 1960s, and 1970s Burned Brightly but Fizzled Fast
 
Branding – Product Meanings
Pierre Berthon, Morris B. Holbrook and James M. Hulbert
Understanding and Managing the Brand Space
Pierre Berthon, Morris B. Holbrook, James M. Hulbert and Leyland F. Pitt
Viewing Brands in Multiple Dimensions
 
Branding – Brand Equity
Morris B. Holbrook
Product Quality, Attributes, and Brand Name as Determinants of Price: The Case of Consumer Electronics
David C. Bello and Morris B. Holbrook
Does an Absence of Brand Equity Generalize across Product Classes?
 
Branding – Brand Loyalty
Arjun Chaudhuri and Morris B. Holbrook
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
Arjun Chaudhuri and Morris B. Holbrook
Product-Class Effects on Brand Commitment and Brand Outcomes: The Role of Brand Trust and Brand Affect
 
Communications – Organizational Buying
Michael J. Ryan and Morris B. Holbrook
Decision-specific Conflict in Organizational Buyer Behavior
Morris B. Holbrook and Michael J. Ryan
Modeling Decision-specific Stress: Some Methodological Considerations
 
Communications – Selling
Morris B. Holbrook and John O’Shaughnessy
Influence Processes in Interpersonal Persuasion
Noel Capon, Morris B. Holbrook and James M. Hulbert
Selling Processes and Buyer Behavior: Theoretical Implications of Recent Research
 
Communications – Advertising
Morris B. Holbrook
Two Ways to Evaluate an Advertising Campaign
Morris B. Holbrook
More on Content Analysis in Consumer Research
Morris B. Holbrook and Donald R. Lehmann
Form versus Content in Predicting Starch Scores
Barbara B. Stern, George M. Zinkhan and Morris B. Holbrook
The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition
Ignacio Redondo and Morris B. Holbrook
Illustrating a Systematic Approach to Selecting Motion Pictures for Product Placements and Tie-Ins
 
Marketing Strategy
Nicholas O'Shaughnessy and Morris B. Holbrook
What Can U.S. Businesses Learn from Political Marketing
Pierre Berthon, Morris B. Holbrook and James M. Hulbert
Beyond Market Orientation: A Conceptualization of Market Evolution
Morris B. Holbrook and James M. Hulbert
Elegy on the Death of Marketing: Never Send to Know Why We Have Come to Bury Marketing but Ask What You Can Do for Your Country Churchyard
 
Perspectives of Other Scholars
Arjun Chaudhuri
The Goodness of Morris B. Holbrook
Gita V. Johar
Commentary – Marketing Applications
Randall Rothenberg
On Interpretive Courage: A Profoundly Pre-modern Paean to the Perceptive Postmodern Promise Posed by Morris Holbrook
Pierre Berthon
Interview of Morris B. Holbrook
 
Volume 12: MACROMARKETING APPLICATIONS, PART I – ETHICAL CONCERNS, SOCIAL ISSUES, AND ANIMAL COMPANIONS
 
Ethical Concerns
Morris B. Holbrook
Ethics in Consumer Research: An Overview and Prospectus
Clifford J. Shultz, II and Morris B. Holbrook
Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action
Elizabeth Cooper-Martin and Morris B. Holbrook
Ethical Consumption Experiences and Ethical Space
 
Social Issues – Advertising
Morris B. Holbrook
Mirror, Mirror, on the Wall, What’s Unfair in the Reflections on Advertising?
Alexander Simonson and Morris B. Holbrook
Permissible Puffery versus Actionable Warranty in Advertising and Salestalk: An Empirical Investigation
 
Social Issues – Macromarketing
Morris B. Holbrook
Higher Than the Bottom Line: Reflections on Some Recent Macromarketing Literature
Morris B. Holbrook
Eine Kleine Nachtmusik: Response to Professor Klein
Morris B. Holbrook
Living It Up in Twitchell’s Branded Nation: Which Way to the Egress?
Clifford J. Shultz, II and Morris B. Holbrook
The Paradoxical Relationships between Marketing and Vulnerability
 
Social Issues – Pop Culture
Morris B. Holbrook
Times Square, Disneyphobia, HegeMickey, the Ricky Principle, and the Downside of the Entertainment Economy: It’s Fun-Dumb-Mental
Morris B. Holbrook
The Millennial Consumer Enters the Age of Exhibitionism – A Book-Review Essay: Part 1
Morris B. Holbrook
The Millennial Consumer Enters the Age of Exhibitionism – A Book-Review Essay: Part 2
Alan Bradshaw and Morris B. Holbrook
Must We Have Muzak Wherever We Go? A Critical Consideration of the Consumer Culture
 
Social Issues – Compulsive and Self-Destructive Consumer Behavior
Morris B. Holbrook
Book Review of April Lane Benson – I Shop, Therefore I Am: Compulsive Buying and the Search for Self (Oniomania, Ergo Sum: The Complete Guide to Compulsive Buying Disorders)
Alan Bradshaw and Morris B. Holbrook
Remembering Chet: Theorizing the Mythology of the Self-Destructive Bohemian Artist as Self-Producer and Self-Consumer in the Market for Romanticism
 
Animal Companions
Morris B. Holbrook
Reflections on Rocky
Morris B. Holbrook
Feline Consumption: Ethography, Felologies and Unobtrusive Participation in the Life of a Cat
Morris B. Holbrook
The Katarche of Catology in Research on Marketing: Breakfast at Tiffany’s, Stereography, Subjective Personal Introspection, and Cat
Morris B. Holbrook, Debra Lynn Stephens, Ellen Day, Sarah M. Holbrook and Gregor Strazar
A Collective Stereographic Photo Essay on Key Aspects of Animal Companionship: The Truth about Dogs and Cats
Morris B. Holbrook
Marketing to Pet Owners
Morris B. Holbrook and Arch G. Woodside
Animal Companions, Consumption Experiences, and the Marketing of Pets: Transcending Boundaries in the Animal–Human Distinction
Morris B. Holbrook
Pets and People: Companions in Commerce?
 
Perspectives of Other Scholars
Gene R. Laczniak
Morris Holbrook is Not a Jesuit
N. Craig Smith
Morris Holbrook on Marketing Ethics and Social Issues
Debra L. Stephens
Commentary – Macromarketing Applications, Part I
Clifford J. Shultz, II
Interview of Morris B. Holbrook
 
Volume 13: MACROMARKETING APPLICATIONS, PART II – MARKETING VERSUS CONSUMER RESEARCH
 
Another ACR Trilogy
Morris B. Holbrook
Why Business Is Bad for Consumer Research: The Three Bears Revisited
Morris B. Holbrook
The Consumer Researcher Visits Radio City: Dancing in the Dark
Morris B. Holbrook and Ernest Lawrence Thayer
Casey at the Conference: Some Reflections on the ACR Experience
 
Consumer Research
Morris B. Holbrook
Whither ACR? Some Pastoral Reflections on Bears, Baltimore, Baseball, and Resurrecting Consumer Research
 
What Is Consumer Research?
 
Marketing Research
Morris B. Holbrook
Belk, Granzin, Bristor, and the Three Bears
Morris B. Holbrook
What Is Marketing Research?
Morris B. Holbrook
The Place of Marketing Research on the Business-Research Continuum
 
Marketing Banausea
Morris B. Holbrook
Some Notes on the Banausic Interrelationships among Marketing Academics and Practitioners
Morris B. Holbrook
The Four Faces of Commodification in the Development of Marketing Knowledge
Morris B. Holbrook
On Eschatology, Onanist Scatology, or Honest Catology? Cats Swinging, Scat Singing, and Cat Slinging as Riffs, Rifts, and Writs in a Catalytic Catechism for the Cataclysm
Morris B. Holbrook (with W.T. Dillard)
Pursuing Happiness: American Consumers in the Twentieth Century Morris Holbrook (with Stanley Lebergott Book Review – An American in Praxis… The Authority of the Consumer
Morris B. Holbrook (with James B. Twitchell)
From Trash to Fable to Triumph: The Ad(c)ulteration of the American Mind – Adcult USA—The Triumph of Advertising in American Culture
Morris B. Holbrook
Looking Back on Looking Backward: A Retrospective Review of Edward Bellamy’s Macromarketing Classic
Morris B. Holbrook
Commentary
Morris B. Holbrook (with Roger Lewin and Birute Regine)
Weaving Complexity and Business: Engaging the Soul at Work
 
Further Thoughts on Marketing Versus Consumer Research – The AMA Task Force
 
Developing, Disseminating, and Utilizing Marketing Knowledge AMA Task Force on the Development of Marketing Thought
Morris B. Holbrook
Aftermath of the Task Force: Dogmatism and Catastrophe in the Development of Marketing Thought
Morris B. Holbrook
Holbrook’s Reply to Pechmann: Prelude and Poem
Morris B. Holbrook
Comments on the Report of the AMA Task Force on the Development of Marketing Thought
 
Perspectives of Other Scholars
Harold H. Kassarjian
The “Leading Non-Conformist” – Morris B. Holbrook
Kent B. Monroe
Comments on Morris Holbrook – Marketing Legend, Colleague, and Friend
F. Sherry, Jr.
Cherish the Cats
Ronald Paul Hill
Interview of Morris B. Holbrook
 
Volume 14: INSPIRATIONAL APPLICATIONS, PART I – MARKETING EDUCATION
 
Overview
Morris B. Holbrook
Five Phases in a Personal Journey through the Troubled Waters of Academic Values in a World of Business: Where’s the Beef?
 
Edutainment
Morris B. Holbrook and Ellen Day
Reflections on Jazz and Teaching: Benny and Gene, Woody and We
Morris B. Holbrook
The Dangers of Educational and Cultural Populism: Three Vignettes on the Problems of Aesthetic Insensitivity, the Pitfalls of Pandering, and the Virtues of Artistic Integrity
 
The Trade-School Mentality
Morris B. Holbrook and James M. Hulbert
What Do We Produce in the “Knowledge Factory” and for Whom? A Review Essay of The Knowledge Factory by Stanley Aronowitz
Morris B. Holbrook (with Derek Bok)
Universities in the Marketplace: The Commercialization of Higher Education
 
Students as Customers in the Business Model of the University
Morris B. Holbrook
Does Marketing Need Reform School? On the Misapplication of Marketing to the Education of Marketers
Morris B. Holbrook
Manufacturing Memorable Consumption Experiences from Ivy and Ivory: The Business Model, Customer Orientation, and Distortion of Academic Values in the Post-Millennial University
Morris B. Holbrook
Catering to Consumers or Consuming the Caterers: A Bridge Too Far ... Way Too Far
 
Business-School Ratings
Morris B. Holbrook
Gratitudes and Latitudes in M.B.A. Attitudes: Customer Orientation and the Business Week Poll
Morris B. Holbrook
Gratitude in Graduate MBA Attitudes: Re-Examining the Business Week Poll
Morris B. Holbrook
Objective Characteristics, Subjective Evaluations, and Possible Distorting Biases in the Business-School Rankings: The Case of U.S. News & World Report
 
Social Issues in Marketing Education
Morris B. Holbrook
Marketing Education as Bad Medicine for Society: The Gorilla Dances
Morris B. Holbrook
Marketing Miseducation and the MBA Mind: Bullshit Happens
Morris B. Holbrook
Compromise Is so ... Compromised: Goldilocks, Go Home
 
Inspiring Thoughts
Morris B. Holbrook
On Reaching, Grasping, Flapping, and Flopping
Morris B. Holbrook
A Tribute to John O’Shaughnessy on the Occasion of His Retirement
Morris B. Holbrook
Howard, John A.
Morris B. Holbrook
Remembrance: John A. Howard (1915–1999)
Morris B. Holbrook
In Memoriam- Barbara B. Stern
Morris B. Holbrook
The Ballad of H. Keith Hunt
 
Perspectives of Other Scholars
James M. Hulbert
Morris the Crusader
Arthur J. Kover
A Shot in the Dark
Robert N. Stinerock
Morris – A Marketing Legend
Herbert Jack Rotfeld
Interview of Morris B. Holbrook
 
Volume 15: INSPIRATIONAL APPLICATIONS, PART II – SCHOLARSHIP AND CREATIVITY
 
Inspirational Essays
Morris B. Holbrook
Some Words of Inspiration on Research, Religion, Bach, and Baseball (President’s Column)
Morris B. Holbrook
On Hatching a Program of Consumer Research: An Elephant’s Faithful 100%
Morris B. Holbrook
Seven Pieces of Wisdom on Consumer Research from Sandy, Quarter, Tommy, Matthew, Paul, Dave, and Dolly: A Love Letter to ACR
 
Satiric Commentary
Morris B. Holbrook
A Note on Sadomasochism in the Review Process: I Hate When That Happens
Anand E. Mush
Research Notes: Paper
Morris B. Holbrook
The Influence of Anxiety: Ephebes, Épées, Posterity, and Preposterity in the World of Stephen Brown
 
Intellectual Structure – Citation Analysis
Morris B. Holbrook
Book Review: Handbook of Consumer Behavior Edited by Thomas S. Robertson and Harold H. Kassarjian
Donna L. Hoffman and Morris B. Holbrook
The Intellectual Structure of Consumer Research: A Bibliometric Study of Author Co-citations in the First 15 Years of the Journal of Consumer Research
Morris B. Holbrook
On Marketing and Semiotics: What’s Cooking in Denmark?
 
Creativity
Morris B. Holbrook
Theory Development Is a Jazz Solo: Bird Lives
Morris B. Holbrook
Borders, Creativity, and the State of the Art at the Leading Edge
Morris B. Holbrook
Marketing Across or Beyond, Without Or Among, and At or On the Borders: Some Literal, Littoral, and Literary Ideas Whose Times Definitely Have, Probably Have Not, and Maybe Might Have Come
Venkataramani Johar, Morris B. Holbrook and Barbara B. Stern
The Role of Myth in Creative Advertising Design: Theory, Process and Outcome Gita
Morris B. Holbrook
Adventures in Complexity: An Essay on Dynamic Open Complex Adaptive Systems, Butterfly Effects, Self-Organizing Order, Coevolution, the Ecological Perspective, Fitness Landscapes, Market Spaces, Emergent Beauty at the Edge of Chaos, and All That Jazz
Morris B. Holbrook
Book Review – How Customers Think: Essential Insights Into the Mind of the Market by Gerald Zaltman
Morris B. Holbrook
Playing the Changes on the Jazz Metaphor: An Expanded Conceptualization of Music-, Management-, and Marketing-related Themes
Morris B. Holbrook (with Robert R. Faulkner and Howard S. Becker)
“Do You Know ...?” The Jazz Repertoire in Action
 
Envoi
Morris B. Holbrook
Farewell Address
 
Perspectives of Other Scholars
Phil Harris
Machiavellian Reflections on Morris the Cat: Scholarship and Creativity
Sidney J. Levy
Morris Holbrook: Ars Gratia Artis
Brian Wansink
Skylark
William L. Wilkie
William L. Wilkie Interviews Morris B. Holbrook
 
Interview of Morris B. Holbrook
Key features

The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 15 volumes, is a tribute to Morris B. Holbrook.

Morris B. Holbrook, one of the most prolific contemporary consumer behavior and marketing scholars, is the recently retired W. T. Dillard Professor Emeritus of Marketing, Graduate School of Business, Columbia University, New York City. Holbrook received his Bachelor’s Degree from Harvard College (English Literature) in 1965, his MBA from Columbia University in 1967, and his Ph.D. in Marketing from Columbia University in 1975. From 1975 to 2009, he taught courses at the Columbia Business School in areas such as sales management, marketing strategy, research methods, consumer behavior, and commercial communication in the culture of consumption. His research has covered a wide variety of topics in marketing, consumer behavior, and related areas with a special focus on issues concerning communication in general and aesthetics, semiotics, hermeneutics, art, entertainment, music, jazz, motion pictures, nostalgia, animal companions, and stereography in particular.

The series is edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, U.S.A. He is Past President of the Association for Consumer Research (ACR), as well as of Division 23 (Consumer Psychology) of the American Psychological Association (APA). He is also a Fellow of APA. Professor Sheth is the co-author (with John A. Howard) of The Theory of Buyer Behavior, a classic in consumer behavior published in 1969.

This set includes:

Volume 1: Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models
Editor: Joel Huber

Volume 2: “Radical” Experiential Views: The Consumption Experience and Customer Value
Editor: Elizabeth C. Hirschman

Volume 3: Emotions
Editor: Meryl P. Gardner

Volume 4: Esthetics and Tastes, Part I: Art and Entertainment
Editor: Finola Kerrigan

Volume 5: Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise
Editor: Michela Addis

Volume 6: Nostalgia and Age-Related Preferences
Editor: Robert M. Schindler

Volume 7: Quantitative Methods: MDS, MDA, CCA, and Beyond
Editor: William L. Moore

Volume 8: Qualitative Methods, Part I: Interpretive Approaches
Editor: John O’Shaughnessy

Volume 9: Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism
Editor: Alan Bradshaw

Volume 10: Qualitative Methods, Part III: Subjective Personal Introspection
Editor: Stephen J. Gould

Volume 11: Marketing Applications: Branding, Communications, and Strategy
Editor: Pierre Berthon

Volume 12: Macromarketing Applications, Part I: Ethical Concerns, Social Issues, and Animal Companions
Editor: Clifford J. Shultz, II

Volume 13: Macromarketing Applications, Part II: Marketing versus Consumer Research
Editor: Ronald Paul Hill

Volume 14: Inspirational Applications, Part I: Marketing Education
Editor: Herbert Jack Rotfeld

Volume 15: Inspirational Applications, Part II: Scholarship and Creativity
Editor: William L. Wilkie

 

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ISBN: 9788132118602