Chapter 1: Science, Society, and Social Research
| Learning About the Social World |
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| Can Social Scientists See the Social World More Clearly? |
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| How Well Have We Done Our Research? |
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Chapter 2: The Process and Problems of Social Research
Chapter 3: Ethics in Research
Chapter 4: Conceptualization and Measurement
| How Will We Know When We’ve Found It? |
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| How Much Information Do We Really Have? |
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| Did We Measure What We Wanted to Measure? |
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Chapter 5: Sampling and Generalizability
| How Do We Prepare to Sample? |
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| What Sampling Method Should We Use? |
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Chapter 6: Causation and Experimental Design
| What If a True Experiment Isn’t Possible? |
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| What Are the Threats to Validity? |
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| How Do Experimenters Protect Their Subjects? |
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Chapter 7: Survey Research
| Why Is Survey Research So Popular? |
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| How Should We Write Survey Questions? |
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| How Should Questionnaires Be Designed? |
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| What Are the Alternatives for Administering Surveys? |
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| A Comparison of Survey Designs |
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| Ethical Issues in Survey Research |
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Chapter 8: Elementary Quantitative Data Analysis
| How to Prepare Data for Analysis |
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| What Are the Options for Displaying Distributions? |
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| What Are the Options for Summarizing Distributions? |
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| How Can We Tell Whether Two Variables Are Related? |
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| Big Data, Big Ethics Issues |
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Chapter 9: Qualitative Methods: Observing, Participating, Listening
| What are Qualitative Methods? |
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| How Does Participant Observation Become a Research Method? |
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| How Do You Conduct Intensive Interviews? |
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| How Do You Run Focus Groups? |
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| Ethical Issues in Qualitative Research |
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Chapter 10: Qualitative Data Analysis
| What Is Distinctive About Qualitative Data Analysis? |
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| What Techniques Do Qualitative Data Analysts Use? |
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| What Are Some Alternatives in Qualitative Data Analysis? |
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| Why Are Mixed Methods Helpful? |
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| How Can Computers Assist Qualitative Data Analysis? |
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| What Ethical Issues Arise in Doing Qualitative Data Analysis? |
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Chapter 11: Unobtrusive Measures
| Ethical Issues in Unobtrusive Methods |
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Chapter 12: Evaluation Research
| What Is the History of Evaluation Research? |
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| What Is Evaluation Research? |
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| What Are the Alternatives in Evaluation Designs? |
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| What Can an Evaluation Study Focus On? |
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| Ethical Issues in Evaluation Research |
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Chapter 13: Reviewing, Proposing, and Reporting Research
| Comparing Research Designs |
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