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Management and Business Research
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Management and Business Research

Seventh Edition


May 2021 | 568 pages | SAGE Publications Ltd

This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.

Accompanying the book is a wealth of online resources to further enhance your learning experience, including:

  • MCQs
  • Video content
  • Templates and data sets
  • Glossary flashcards
  • Additional case studies

These can be accessed by students at study.sagepub.com/easterbysmith7e


 
Chapter 1 FINDING YOUR FEET IN MANAGEMENT AND BUSINESS RESEARCH
 
Chapter 2 REVIEWING THE LITERATURE
 
Chapter 3 THE PHILOSOPHY OF MANAGEMENT AND BUSINESS RESEARCH
 
Chapter 4 DESIGNING MANAGEMENT AND BUSINESS RESEARCH
 
Chapter 5 THE ETHICAL RESEARCHER
 
Chapter 6 CRAFTING QUALITATIVE DATA THROUGH LANGUAGE AND TEXT
 
Chapter 7 CRAFTING QUALITATIVE DATA THROUGH OBSERVATION AND PARTICIPATORY RESEARCH
 
Chapter 8 FRAMING AND INTERPRETING QUALITATIVE DATA
 
Chapter 9 CRAFTING QUANTITATIVE DATA
 
Chapter 10 STATISTICAL ANALYSIS OF QUANTITATIVE DATA
 
Chapter 11 APPLICATION OF MACHINE LEARNING IN QUANTITATIVE RESEARCH
 
Chapter 12 WRITING MANAGEMENT AND BUSINESS RESEARCH

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Paperback
ISBN: 9781529734515
$58.00

Hardcover
ISBN: 9781529734522
$179.00